May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

cecil.de

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5.5M

Revenue

1.3M

Sessions

3.0-3.5%

Conversion rate

$125-150

Average order value

Online only revenue for cecil.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: GERMANY
Website category: FASHION AND APPAREL

Dein Online-Shop von CECIL: Casual-sportive Damenmode ✔ Riesige Auswahl ✔ Mehrmals im Jahr neue Kollektionen ✔ Einfach und vorallem sicher bestellen!

cecil.de’s revenueOVER TIME
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Over the past three months, cecil.de revenue has experienced decline of 18%, compared to the preceding three months.

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cecil.de revenue decline for last six months

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OVERVIEW

For the FASHION AND APPAREL industry, cecil.de's online sales revenue in May 2024 was $5,487,168, with a median revenue of $121,484. Their conversion rate ranged from 3.00% to 3.50%, compared to the very high 3.06% and low 0.77% rates in the industry. The average order value (AOV) was $125-150, while the industry's high AOV was $386 and low was $75. cecil.de had 1,337,019 sessions, with the highest being 197,636,423 from shein.com and a median of 44,812 in the industry.

cecil.de competitors

When comparing cecil.de to its competitors in May 2024, we see that cecil.de falls behind in terms of revenue and transactions. cecil.de generated a revenue of $5,487,168 with 43,545 transactions, while its competitor bonprix.de achieved a significantly higher revenue of $52,236,194 with 448,100 transactions. Additionally, heine.de outperformed cecil.de with a revenue of $16,484,974 and 128,856 transactions. In terms of sessions, cecil.de had 1,337,019 sessions, which is lower compared to bonprix.de's 11,723,877 sessions. However, cecil.de had a competitive average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50, putting it in line with its competitors in these specific metrics. Overall, cecil.de may need to focus on increasing its revenue and transactions to better compete with bonprix.de and heine.de in the market.

#1 street-one.de

9.4M

Revenue

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#2 albamoda.de

4.2K

Revenue

545.2

Sessions

4.0-4.5%

Conv. rate

$150-175

AOV

#3 hoseonline.de

327.8K

Revenue

118.2K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#4 heine.de

16.5M

Revenue

3.3M

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#5 bonprix.de

52.2M

Revenue

11.7M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

peek-und-cloppenburg.de

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TOP MARKET PERFORMERSby revenue

cecil.de vs top market performers

cecil.de

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cecil.de channels

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cecil.de Google Ads spend

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cecil.de devices

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cecil.de top markets

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