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TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

dictum.com

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2.4M

Revenue

Dec 25

752.2K

Sessions

Dec 25

1.0-1.5%

Conv. rate

Dec 25

$250-275

AOV

Dec 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

DICTUM is about more than just tools - For more than 170 years, DICTUM has been offering an extensive range of tools, including garden tools, mater...

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dictum.com's monthly revenueOVER TIME
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Over the past three months, dictum.com revenue has experienced growth of 78%, compared to the preceding three months.

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dictum.com revenue growth for last six months

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OVERVIEW

In December 2025, dictum.com achieved online sales revenue of $2,374,222, significantly surpassing the home and garden median of $114,229, though still far below the category leader, homedepot.com, with $1,505,674,874. The site's conversion rate ranged from 1.00-1.50%, below the high of 3.32%, while the average order value (AOV) stood at $250-275, compared to a high of $667. With 752,224 sessions, dictum.com outperformed the median of 33,723, yet remained distant from homedepot.com’s 141,891,489 sessions, indicating room for growth in traffic and conversion efficiency.

dictum.com competitors

When comparing dictum.com to its competitors in December 2025, dictum.com stands out with a revenue of $2,374,222 from 9,411 transactions and 752,224 sessions. The average order value (AOV) ranges between $250-$275, and the conversion rate is between 1.00%-1.50%. In contrast, sautershop.de generates $1,974,068 in revenue from 5,187 transactions and 222,333 sessions, with a higher AOV of $375-$400 and a conversion rate of 2.00%-2.50%. feines-werkzeug.de has lower revenue at $136,221 but a higher AOV of $175-$200 and a conversion rate of 1.50%-2.00%. cecil.de and holz-metall.info also have competitive revenue numbers but vary in AOV and conversion rates. mima.de lags behind with lower revenue but a higher AOV compared to dictum.com. Overall, dictum.com performs well in revenue and conversion rate compared to its competitors, showcasing its strength in the market.

#1 sautershop.de

Revenue

222.3K

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#2 feines-werkzeug.de

136.2K

Revenue

36.9K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 cecil.de

1.5M

Revenue

741.2K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 holz-metall.info

1.1M

Revenue

124.4K

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#5 mima.de

642.3K

Revenue

71.8K

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dictum.com vs top market performers

dictum.com

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Revenue share by device at dictum.com

In December large majority of sales on dictum.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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dictum.com channels

Identify top traffic channels that drive growth for dictum.comand discover how performance of traffic channels has changed over time.

dictum.com Google Ads spend

Evaluate dictum.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

dictum.com devices

Review dictum.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

dictum.com top markets

Explore dictum.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.