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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.1M
Revenue
Mar 26
439.9K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$250-275
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

DICTUM is about more than just tools - For more than 170 years, DICTUM has been offering an extensive range of tools, including garden tools, mater...

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dictum.com Annual Revenue and Growth

dictum.com's annual sales on its online store amounted to $18.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
dictum.com revenue by year

dictum.com's monthly revenueOVER TIME
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Over the past three months, dictum.com revenue has experienced decline of 18%, compared to the preceding three months.

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dictum.com revenue decline for last six months
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OVERVIEW
In March 2026, dictum.com generated online sales of $1,137,427, significantly exceeding the home and garden median of $120,543, though still behind the category leader, homedepot.com. The site's conversion rate ranged between 0.50-1.00%, below the very high benchmark of 3.44%, with an average order value (AOV) between $250-275, also lower than the category's high of $677. With 439,896 sessions, dictum.com surpassed the home and garden median of 34,629 but fell short of homedepot.com’s staggering 167,693,443 sessions, indicating potential for growth in traffic and conversion optimization.
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dictum.com competitors

When comparing dictum.com to its competitors in March 2026, we see that dictum.com generated the highest revenue at $1,137,427. In terms of transactions, dictum.com had 4,145, falling behind cecil.de with 18,675 transactions and sautershop.de with 1,864 transactions. However, in sessions, dictum.com had 439,896, placing it ahead of feines-werkzeug.de and holz-metall.info. The Average Order Value (AOV) for dictum.com ranged from $250-$275, which is lower than sautershop.de with an AOV of $400-$425. In terms of conversion rate, dictum.com fell within the range of 0.50-1.00, while cecil.de, holz-metall.info, and mima.de all had higher conversion rates ranging from 1.50-2.00%. Overall, dictum.com holds its ground against its competitors in terms of revenue and sessions, but has room for improvement in transactions and conversion rate.

sautershop.de screenshot
#1 sautershop.de
747.8K
Revenue
150.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
feines-werkzeug.de screenshot
#2 feines-werkzeug.de
116.9K
Revenue
30.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
cecil.de screenshot
#3 cecil.de
1.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
holz-metall.info screenshot
#4 holz-metall.info
936.8K
Revenue
91.2K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
mima.de screenshot
#5 mima.de
490.6K
Revenue
57.7K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
dictum.com vs top market performers
dictum.com
top retailers
conversion rate vs average order value for dictum.com and its competitors
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Revenue share by device at dictum.com

In March large majority of sales on dictum.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on dictum.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dictum.com channels

Identify top traffic channels that drive growth for dictum.comand discover how performance of traffic channels has changed over time.

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dictum.com Google Ads spend

Evaluate dictum.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dictum.com devices

Review dictum.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dictum.com top markets

Explore dictum.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dictum.com country & global rank

Assess the ranking of dictum.com among other retailers within its primary country and worldwide.

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