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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

dictum.com

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2.5M

Revenue

Nov 25

618.6K

Sessions

Nov 25

1.5-2.0%

Conv. rate

Nov 25

$250-275

AOV

Nov 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

DICTUM is about more than just tools - For more than 170 years, DICTUM has been offering an extensive range of tools, including garden tools, mater...

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dictum.com's monthly revenueOVER TIME
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Over the past three months, dictum.com revenue has experienced growth of 50%, compared to the preceding three months.

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dictum.com revenue growth for last six months

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OVERVIEW

In November 2025, dictum.com, operating in the home and garden sector, generated $2,465,565 in online sales, significantly surpassing the median revenue of $122,040, yet trailing behind the market leader, homedepot.com, which achieved $1,609,249,476. With a conversion rate of 1.50-2.00%, it falls below the high benchmark of 3.53% and above the low of 0.73%. The average order value (AOV) ranged between $250-275, well below the category's high of $672 and above its low of $95. Notably, dictum.com recorded 618,603 sessions, compared to the median of 32,500 in the industry.

dictum.com competitors

In November 2025, dictum.com stands out in terms of revenue compared to its competitors. While dictum.com generated $2,465,565 in revenue from 9,852 transactions and 618,603 sessions, its competitors varied in performance. sautershop.de brought in $1,824,343 from 4,791 transactions and 153,284 sessions, with a higher average order value (AOV) of $375-$400 and a conversion rate of 3.00-3.50. On the other hand, feines-werkzeug.de had lower revenue at $133,261 from 685 transactions and 36,862 sessions, with an AOV of $175-$200 and a conversion rate similar to dictum.com. cecil.de exceeded in revenue with $2,269,105 from 21,049 transactions and 984,679 sessions, but had a lower AOV of $100-$125 and a conversion rate of 2.00-2.50. holz-metall.info and mima.de also performed well but with different revenue figures, transactions, sessions, AOV, and conversion rates compared to dictum.com.

#1 sautershop.de

1.8M

Revenue

153.3K

Sessions

3.0-3.5%

Conv. rate

$375-400

AOV

#2 feines-werkzeug.de

133.3K

Revenue

36.9K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 cecil.de

2.3M

Revenue

984.7K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 holz-metall.info

941.1K

Revenue

95.4K

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#5 mima.de

605.5K

Revenue

70.5K

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dictum.com vs top market performers

dictum.com

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Revenue share by device at dictum.com

In November large majority of sales on dictum.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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dictum.com channels

Identify top traffic channels that drive growth for dictum.comand discover how performance of traffic channels has changed over time.

dictum.com Google Ads spend

Evaluate dictum.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

dictum.com devices

Review dictum.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

dictum.com top markets

Explore dictum.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.