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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
522.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

DICTUM is about more than just tools - For more than 170 years, DICTUM has been offering an extensive range of tools, including garden tools, mater...

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dictum.com's monthly revenueOVER TIME
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Over the past three months, dictum.com revenue has experienced growth of 4.5%, compared to the preceding three months.

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dictum.com revenue growth for last six months
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OVERVIEW
In September 2025, dictum.com generated $1,235,939 in online sales, significantly surpassing the home_and_garden median of $113,901, with a conversion rate of 0.50-1.00%, well below the category's high of 3.36%. The Average Order Value (AOV) ranged between $225-250, also lower than the peak of $677 in the industry. With 522,474 sessions, dictum.com performed considerably better than the median of 32,433, yet far from homedepot.com’s dominating 148,597,767 sessions, highlighting a robust yet competitive presence in the home_and_garden market.
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dictum.com competitors

In September 2025, dictum.com outperformed some of its competitors in terms of revenue, with $1,235,939, compared to feines-werkzeug.de with $98,073 and mima.de with $494,333. However, dictum.com had fewer transactions at 4,989 compared to cecil.de with 20,334 and more sessions at 522,474 compared to holz-metall.info with 54,153. The average order value (AOV) for dictum.com ranged between $225-250, lower than sautershop.de with $375-400 but higher than cecil.de with $100-125. The conversion rate for dictum.com was between 0.50-1.00, lower than sautershop.de with 2.00-2.50 but on par with feines-werkzeug.de, cecil.de, holz-metall.info, and mima.de, all ranging between 1.50-2.00. Overall, dictum.com showed strong performance in revenue but lagged behind in transactions and AOV compared to some of its competitors in September 2025.

sautershop.de screenshot
#1 sautershop.de
1M
Revenue
114.1K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
feines-werkzeug.de screenshot
#2 feines-werkzeug.de
98.1K
Revenue
28K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
cecil.de screenshot
#3 cecil.de
2.1M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
holz-metall.info screenshot
#4 holz-metall.info
613.5K
Revenue
54.2K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
mima.de screenshot
#5 mima.de
494.3K
Revenue
57.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
dictum.com vs top market performers
dictum.com
top retailers
conversion rate vs average order value for dictum.com and its competitors
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Revenue share by device at dictum.com

In September large majority of sales on dictum.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dictum.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dictum.com channels

Identify top traffic channels that drive growth for dictum.comand discover how performance of traffic channels has changed over time.

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dictum.com Google Ads spend

Evaluate dictum.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dictum.com devices

Review dictum.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dictum.com top markets

Explore dictum.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dictum.com country & global rank

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