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Sep 2025
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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38.6K
Revenue
Sep 25
16.7K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $11M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
In September 2025, oshkosh.com, operating in the CHILDCARE sector, generated $38,590 in online sales, slightly below the median of $41,793, with a commendable conversion rate between 4.50-5.00%, outperforming the industry average of 4.29%. The Average Order Value (AOV) ranged from $25-50, significantly lower than the very high AOV of $255 seen in the sector. With 16,702 sessions, oshkosh.com fell short of the median sessions of 19,629, contrasting sharply with the leading competitor, babylist.com, which boasted an impressive 12,615,638 sessions and dominated with revenues of $71,008,546.
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oshkosh.com competitors

In September 2025, oshkosh.com reported a revenue of $38,590 from 822 transactions with 16,702 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 4.50-5.00%. Compared to its competitors, oshkosh.com's performance is relatively smaller in terms of revenue and transactions. For instance, carters.com recorded a revenue of $38,882,808 from 337,021 transactions with 8,844,653 sessions, showcasing a higher AOV of $100-125 but a slightly lower conversion rate of 3.50-4.00%. Similarly, childrensplace.com, janieandjack.com, gerberchildrenswear.com, and cookieskids.com also outperformed oshkosh.com in terms of revenue and transactions, although each competitor displayed varying AOV and conversion rates. Overall, while oshkosh.com may have lower metrics compared to its competitors, its unique positioning in the market likely attracts a different customer base.

carters.com screenshot
#1 carters.com
38.9M
Revenue
8.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
gymboree.com screenshot
#2 gymboree.com
3.2M
Revenue
997.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
childrensplace.com screenshot
#3 childrensplace.com
8.2M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.5M
Revenue
716.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
1.4M
Revenue
361.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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