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Dec 2025
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.3K
Revenue
Dec 25
7.5K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $11M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 3.7%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
In December 2025, oshkosh.com generated $15,325 in online sales, significantly lower than the CHILDCARE industry median of $43,371, with a conversion rate of 4.50-5.00%, just above the industry average of 4.55%. The average order value (AOV) ranged between $25-50, well below the high of $251 in the sector, and the site recorded 7,490 sessions, far below the median of 21,315 and the highest of 12,893,760 from babylist.com, indicating room for growth in both traffic and sales performance in the competitive landscape.
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oshkosh.com competitors

In December 2025, oshkosh.com generated $15,325 in revenue from 361 transactions and 7,490 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 4.50-5.00%. In comparison, its competitors performed as follows: Carter's.com led the pack with revenue of $42,218,352 from 470,692 transactions and 10,741,450 sessions, boasting an AOV of $75-100 and a conversion rate of 4.00-4.50%. The Children's Place followed with $12,631,901 in revenue, 226,389 transactions, and 11,272,787 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. Janie and Jack generated $1,618,818 in revenue from 20,388 transactions and 715,752 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. Gerber Children's Wear and cookieskids.com trailed with revenue of $1,007,663 and $502,934 respectively, with varying transaction, session, AOV, and conversion rate metrics.

carters.com screenshot
#1 carters.com
42.2M
Revenue
10.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
gymboree.com screenshot
#2 gymboree.com
5M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
childrensplace.com screenshot
#3 childrensplace.com
12.6M
Revenue
11.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.6M
Revenue
715.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
1M
Revenue
714K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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