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Jul 2025
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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35.6K
Revenue
14.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com's revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced growth of 41%, compared to the preceding three months.

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oshkosh.com revenue growth for last six months
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OVERVIEW
In July 2025, oshkosh.com, a CHILDCARE website, generated $35,553 in online sales, with a conversion rate of 4.50-5.00% and an average order value of $50-75. The site had 14,454 sessions, below the median of 20,140 for the industry. babylist.com, the largest online store in the CHILDCARE category, had online sales of $80,788,275 and the highest number of sessions at 13,711,193. In terms of conversion rate, oshkosh.com falls within the average range compared to other industry players, while its AOV is relatively lower.
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oshkosh.com competitors

In July 2025, oshkosh.com, with a revenue of $35,553 and 14,454 sessions, outperforms its competitors in terms of conversion rate (4.50-5.00%) and transactions (693). Compared to Carter's, which has a revenue of $31,424,666 and 7,114,702 sessions, oshkosh.com has a higher conversion rate and a lower average order value (AOV) of $50-$75. Similarly, when looking at Children's Place with a revenue of $9,895,044 and 9,977,167 sessions, oshkosh.com demonstrates stronger performance in terms of both revenue and conversion rate. Even against competitors like Janie and Jack, Gerber Children's Wear, and Cookies Kids, oshkosh.com stands out with its higher revenue, transactions, and conversion rate, making it a top performer in the children's clothing industry.

carters.com screenshot
#1 carters.com
31.4M
Revenue
7.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
gymboree.com screenshot
#2 gymboree.com
2.5M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
childrensplace.com screenshot
#3 childrensplace.com
9.9M
Revenue
10M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.2M
Revenue
584.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
1.4M
Revenue
419.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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