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Jan 2026
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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14.7K
Revenue
Jan 26
5.5K
Sessions
Jan 26
5.0-5.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $405.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$405.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 27%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
In January 2026, oshkosh.com, operating in the CHILDCARE industry, generated $14,690 in online sales, significantly below the median of $48,736; its conversion rate of 5.00-5.50% exceeds the industry average of 4.38%, while the average order value (AOV) of $50-75 is just under the high of $253; the site recorded 5,505 sessions, far lower than the median of 23,389 in its category, highlighting opportunities for growth compared to the leading competitor, babylist.com, which boasts $90,155,180 in revenue and 17,691,734 sessions.
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oshkosh.com competitors

When comparing oshkosh.com to its competitors in January 2026, it is evident that oshkosh.com falls in the middle range in terms of revenue, with a total revenue of $14,690. The site had 294 transactions and 5,505 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 5.00-5.50%. In comparison, the top performer in revenue among its competitors is carters.com, with a revenue of $37,901,296 and the highest number of transactions and sessions. However, oshkosh.com outperforms childrensplace.com, janieandjack.com, gerberchildrenswear.com, and cookieskids.com in terms of both revenue and conversion rate. This indicates that while oshkosh.com may not be the highest earner, it is still a strong player in the children's clothing market.

carters.com screenshot
#1 carters.com
37.9M
Revenue
8.9M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
childrensplace.com screenshot
#2 childrensplace.com
7.4M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#3 janieandjack.com
1.4M
Revenue
617.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#4 gerberchildrenswear.com
1.1M
Revenue
491.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
cookieskids.com screenshot
#5 cookieskids.com
366.6K
Revenue
136.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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