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Jul 2026
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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720.6
Revenue
Jul 26
280.5
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $405.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$405.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 92%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
oshkosh.com operates within the childcare category, but its performance metrics for July 2026 reveal challenges. The site generated $721 in online sales, significantly lower than a typical store in the childcare category, which generates around $38,900 monthly. It achieved a conversion rate of 5.00-5.50%, which is within the typical range of 1.01% to 4.41%. The average order value (AOV) stood at $50-75, also within the typical range of $53 to $283. With only 280 sessions, oshkosh.com falls far short of a typical store in the childcare category, which sees around 16,000 sessions monthly.
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oshkosh.com competitors

oshkosh.com significantly trails its competitors in revenue, generating only $721 compared to carters.com, which leads with $58.2 million—a staggering difference of $58.2 million. In July 2026, oshkosh.com also reported just 14 transactions, falling far behind carters.com, which had 405,000. The site attracted 280 sessions, considerably fewer than childrensplace.com, which boasted 10.2 million sessions, leaving oshkosh.com trailing by 10.2 million. While oshkosh.com's average order value (AOV) falls within the $50-75 range, it matches gerberchildrenswear.com in this metric but lags behind higher AOV competitors like carters.com and janieandjack.com. Despite a conversion rate of 5.00-5.50%, which is competitive against some, oshkosh.com remains at the bottom of the ranking across all key performance indicators.

carters.com screenshot
#1 carters.com
58.2M
Revenue
9.4M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
gymboree.com screenshot
#2 gymboree.com
1.2M
Revenue
536.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
childrensplace.com screenshot
#3 childrensplace.com
16M
Revenue
10.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
janieandjack.com screenshot
#4 janieandjack.com
1M
Revenue
427.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
1.6M
Revenue
513.2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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Industries oshkosh.com operates in

oshkosh.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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