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Apr 2026
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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5.6K
Revenue
Apr 26
1.5K
Sessions
Apr 26
5.0-5.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $405.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$405.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 65%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
In April 2026, oshkosh.com generated $5,550 in online sales with a conversion rate of 5.00-5.50%, surpassing the industry average of 4.44%. However, it lagged behind the median CHILDCARE revenue of $38,623 and the market leader babylist.com, which reported over $85 million. Oshkosh's average order value (AOV) ranged from $50 to $75, below the high benchmark of $249, while its 1,461 sessions significantly trailed the median of 18,157 in the industry and were minimal compared to babylist.com's staggering 16,933,794 sessions, highlighting the need for improved traffic and sales performance.
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oshkosh.com competitors

In April 2026, oshkosh.com generated a revenue of $5,550 with 80 transactions from 1,461 sessions, achieving an average order value (AOV) between $50-75 and a conversion rate of 5.00-5.50%. In contrast, carters.com led the pack with a substantial revenue of $38,805,378 from 313,757 transactions over 8,998,191 sessions, featuring a higher AOV of $100-125 and a lower conversion rate of 3.00-3.50%. childrensplace.com followed closely, with a revenue of $6,958,799 from 110,665 transactions and a conversion rate of 1.50-2.00%, while janieandjack.com and gerberchildrenswear.com earned $1,221,232 and $1,240,116, respectively. Oshkosh's AOV and conversion rate outperform childensplace.com and similar sites like cookieskids.com, which reported only $334,137 in revenue. Overall, oshkosh.com maintains a competitive position but lags behind larger players like carters.com in total revenue.

carters.com screenshot
#1 carters.com
38.8M
Revenue
9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
gymboree.com screenshot
#2 gymboree.com
1M
Revenue
533.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
childrensplace.com screenshot
#3 childrensplace.com
7M
Revenue
6.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.2M
Revenue
677.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
1.2M
Revenue
425.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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