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Sep 2026
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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442.6
Revenue
Sep 26
177.7
Sessions
Sep 26
5.0-5.5%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $405.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$405.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 62%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
oshkosh.com operates within the childcare category and has demonstrated notable performance metrics for the month of September 2026. The site generated $443 in online sales, significantly lower than a typical store in the childcare category, which earns around $34,900 monthly. With a conversion rate of 5.00-5.50%, oshkosh.com outperforms the typical range of 1.0% to 4.37%. Its average order value (AOV) stands at $25-50, below the typical AOV of $50 to $278. Additionally, the site recorded 178 sessions, in stark contrast to the approximately 15,600 sessions seen by a typical store in the childcare category.
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oshkosh.com competitors

In September 2026, oshkosh.com trails its competitors significantly in revenue, generating $443 compared to carters.com’s $52.6 million, childrensplace.com’s $7.1 million, and others. It also records only 9 transactions, falling far behind carters.com’s 435,000 transactions. In terms of website traffic, oshkosh.com achieves 178 sessions, which is substantially lower than carters.com’s 11.4 million sessions. Although oshkosh.com has a respectable average order value (AOV) of $25-50 and a conversion rate of 5.00-5.50%, these metrics do not compensate for the considerable gaps in revenue and traffic. Comparatively, carters.com leads with an AOV of $100-125 and a conversion rate of 3.50-4.00%. Overall, oshkosh.com faces substantial challenges in a competitive landscape dominated by larger players like carters.com.

carters.com screenshot
#1 carters.com
52.6M
Revenue
11.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
gymboree.com screenshot
#2 gymboree.com
2.1M
Revenue
536.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
childrensplace.com screenshot
#3 childrensplace.com
7.1M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.4M
Revenue
673.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
1.9M
Revenue
490.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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Industries oshkosh.com operates in

oshkosh.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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