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May 2026
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Home/Insights/Retailers/oshkosh.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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720.6
Revenue
May 26
280.5
Sessions
May 26
5.0-5.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Oshkosh.com is an online retail store that offers a wide range of merchandise for children. The website provides various products such as clothing, shoes, and accessories for infants, toddlers, and kids. Additionally, Oshkosh.com features a collection of well-known brands catered to the specific needs and size ranges of children.

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oshkosh.com Annual Revenue and Growth

oshkosh.com's annual sales on its online store amounted to $405.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$405.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oshkosh.com revenue by year

oshkosh.com's monthly revenueOVER TIME
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Over the past three months, oshkosh.com revenue has experienced decline of 69%, compared to the preceding three months.

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oshkosh.com revenue decline for last six months
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OVERVIEW
In May 2026, oshkosh.com, operating in the CHILDCARE sector, generated online sales revenue of $721, significantly lower than the industry median of $39,345; it achieved a conversion rate of 5.00-5.50%, surpassing the sector average of 4.52%, while its average order value (AOV) ranged from $50 to $75, below the high benchmark of $278; the site recorded 280 sessions, starkly lower than the median of 14,612 and the leading store, babylist.com, which saw 16,509,473 sessions.
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oshkosh.com competitors

In May 2026, oshkosh.com generated a modest revenue of $721 from 14 transactions and 280 sessions, yielding an average order value (AOV) between $50-75 and a conversion rate of 5.00-5.50%. In contrast, carters.com dominated the market with a revenue of $62,212,989, facilitating 458,304 transactions from over 10.5 million sessions, while maintaining a higher AOV of $125-150 and a conversion rate of 4.00-4.50%. childrensplace.com followed with significant revenue of $11,316,560 and 171,817 transactions, though its conversion rate lagged at 2.00-2.50%. Meanwhile, janieandjack.com and gerberchildrenswear.com had revenues of $1,965,768 and $2,059,553 respectively, with conversion rates ranging from 3.00-3.50% and 4.50-5.00%. Overall, oshkosh.com trails behind its competitors in both revenue and transaction volume, showcasing the competitive landscape in the children's apparel market.

carters.com screenshot
#1 carters.com
62.2M
Revenue
10.5M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
gymboree.com screenshot
#2 gymboree.com
1.5M
Revenue
728.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
childrensplace.com screenshot
#3 childrensplace.com
11.3M
Revenue
8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
janieandjack.com screenshot
#4 janieandjack.com
2M
Revenue
757.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
gerberchildrenswear.com screenshot
#5 gerberchildrenswear.com
2.1M
Revenue
510.2K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
oshkosh.com vs top market performers
oshkosh.com
top retailers
conversion rate vs average order value for oshkosh.com and its competitors
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Industries oshkosh.com operates in

oshkosh.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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oshkosh.com channels

Identify top traffic channels that drive growth for oshkosh.comand discover how performance of traffic channels has changed over time.

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oshkosh.com Google Ads spend

Evaluate oshkosh.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oshkosh.com devices

Review oshkosh.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oshkosh.com top markets

Explore oshkosh.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oshkosh.com country & global rank

Assess the ranking of oshkosh.com among other retailers within its primary country and worldwide.

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