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Sep 2025
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11M
Revenue
Sep 25
3.5M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $220.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$220.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
In September 2025, burberry.com, a player in the FASHION AND APPAREL industry, generated $11,031,754 in online sales, significantly outperforming the median of $74,931, although it remains dwarfed by shein.com’s $819,580,923. Its conversion rate ranged from 0.50-1.00%, lower than the industry high of 3.2% and just above the low of 0.68%. With an average order value (AOV) between $300-325, burberry.com sits below the high AOV of $382 but well above the low of $73. The site attracted 3,460,861 sessions, vastly exceeding the median of 34,221 yet far behind shein.com’s staggering 297,137,690 sessions.
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burberry.com competitors

When comparing burberry.com to its competitors in September 2025, we can see that burberry.com generated a revenue of $11,031,754 with 34,607 transactions from 3,460,861 sessions. The average order value (AOV) ranged from $300 to $325, and the conversion rate was between 0.50% and 1.00%. In comparison, harrods.com had a revenue of $10,215,563 with 30,620 transactions from 3,032,361 sessions, a slightly higher AOV of $325 to $350, and a conversion rate of 1.00% to 1.50%. cettire.com outperformed both with a revenue of $26,637,774, 50,270 transactions from 2,675,723 sessions, an AOV of $525 to $550, and a conversion rate of 1.50% to 2.00%. burberry.com's closest competitor in terms of revenue and conversion rate was mytheresa.com, which generated $41,774,211 in revenue with 61,511 transactions from 6,888,940 sessions, an AOV of $675 to $700, and a conversion rate of 0.50% to 1.00%.

harrods.com screenshot
#1 harrods.com
10.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
cettire.com screenshot
#2 cettire.com
26.6M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.6K
Revenue
309.5
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
41.5K
Revenue
68.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#5 mytheresa.com
41.8M
Revenue
6.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In September large majority of sales on burberry.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on burberry.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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