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May 2025
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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11.6M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com's revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 35%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
burberry.com's performance metrics for May 2025 include revenue of $11,551,583, conversion rate of 1.00-1.50%, AOV of $325-350, and sessions of 3,194,089 in the FASHION AND APPAREL industry. The median revenue is $81,783, highest revenue from shein.com at $731,622,726, highest conversion rate at 3.09%, lowest conversion rate at 0.67%, highest AOV at $415, lowest AOV at $82, highest sessions at 224,142,058 from shein.com, and median sessions at 33,223.
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burberry.com competitors

In May 2025, burberry.com reported a revenue of $11,551,583 from 33,486 transactions and 3,194,089 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate between 1.00% and 1.50%. Comparing burberry.com to its competitors, we see that cettire.com stands out with a revenue of $23,912,575 from 43,400 transactions and 3,213,891 sessions, boasting an AOV of $550 to $575 and a similar conversion rate. mytheresa.com also shows strong performance with a revenue of $32,605,550 from 47,691 transactions and 6,028,287 sessions, featuring a higher AOV of $675 to $700, albeit with a slightly lower conversion rate. In contrast, coltortiboutique.com and bestmenscolognes.com lag behind in terms of revenue, transactions, and sessions, with varying AOVs and lower conversion rates.

harrods.com screenshot
#1 harrods.com
9.1M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
cettire.com screenshot
#2 cettire.com
23.9M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.5K
Revenue
369.5
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
76.8K
Revenue
113.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#5 mytheresa.com
32.6M
Revenue
6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In May large majority of sales on burberry.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on burberry.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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