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Sep 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for burberry.comburberry.com

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9.7M
Revenue
Sep 26
3.3M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$300-325
AOV
Sep 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 15%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
burberry.com generated $9.7 million in online sales for September 2026. Its conversion rate of 0.50-1.00% falls within the typical range of 0.67% to 3.16% for a typical store in the fashion and apparel category. The average order value (AOV) of $300-325 is also within the typical range of $79 to $406 for a typical store in the fashion and apparel category. With 3.3 million sessions, burberry.com significantly outperforms a typical store in the fashion and apparel category, which sees around 26,000 sessions monthly, while the most-visited, shein.com, attracts 250 million sessions.
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burberry.com competitors

In September 2026, burberry.com trails significantly behind cettire.com, which boasts a revenue of 40.1 million and 69,000 transactions compared to burberry.com’s 9.7 million revenue and 31,200 transactions. While burberry.com sees 3.3 million sessions, it is outperformed by mytheresa.com with 6.1 million sessions. The average order value (AOV) of burberry.com ranges from 300-325, falling short of both cettire.com’s AOV of 575-600 and mytheresa.com’s AOV of 675-700. In terms of conversion rates, burberry.com stands between 0.50-1.00%, whereas harrods.com leads with a conversion rate of 1.00-1.50%. Despite these challenges, burberry.com maintains a solid presence in the luxury market, but it clearly has room for improvement against its competitors.

harrods.com screenshot
#1 harrods.com
20M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
cettire.com screenshot
#2 cettire.com
40.1M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.9K
Revenue
435.7
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
13.1K
Revenue
17.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
mytheresa.com screenshot
#5 mytheresa.com
34.8M
Revenue
6.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In September large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries burberry.com operates in

burberry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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