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Jan 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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14M
Revenue
Jan 26
3.9M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced growth of 73%, compared to the preceding three months.

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burberry.com revenue growth for last six months
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OVERVIEW
In January 2026, burberry.com generated $14,033,149 in online sales with a conversion rate between 0.50-1.00%, significantly below the high of 3.1% in the FASHION AND APPAREL industry. With an average order value (AOV) of $350-375, burberry's performance is just shy of the high AOV benchmark of $390. The site attracted 3,866,341 sessions, which is markedly higher than the industry median of 38,909, but far behind the 279,580,739 sessions of industry leader shein.com, which posted revenue of $809,875,018. Overall, burberry.com showcases a strong presence but has room for improvement in conversion and AOV metrics.
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burberry.com competitors

In January 2026, burberry.com reported a revenue of $14,033,149 from 38,831 transactions and 3,866,341 sessions, with an average order value (AOV) ranging from $350-$375 and a conversion rate of 0.50-1.00%. When comparing burberry.com to its competitors, it can be seen that cettire.com leads the pack with a revenue of $30,474,792 from 57,911 transactions and 3,358,275 sessions, boasting a higher AOV of $525-$550 and a conversion rate of 1.50-2.00%. Meanwhile, mytheresa.com also outperforms burberry.com with a revenue of $44,359,125 from 63,123 transactions and 8,424,248 sessions, displaying an even higher AOV of $700-$725 but a similar conversion rate of 0.50-1.00%. harrods.com and coltortiboutique.com fall slightly below burberry.com in terms of revenue, transactions, and sessions, while bestmenscolognes.com lags behind significantly in all domains.

harrods.com screenshot
#1 harrods.com
12.7M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cettire.com screenshot
#2 cettire.com
30.5M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.9K
Revenue
435.7
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
31.8K
Revenue
35.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#5 mytheresa.com
44.4M
Revenue
8.4M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In January large majority of sales on burberry.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on burberry.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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