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Jul 2025
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.7M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com's revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 16%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
burberry.com in the FASHION AND APPAREL industry had a revenue of $8,658,884, conversion rate of 0.50-1.00%, AOV of $350-375, and 2,586,046 sessions in July 2025, with shein.com being the largest store with $817,680,251 revenue and 294,721,604 sessions. The median revenue in the industry is $82,875, with a high conversion rate of 2.96%, high AOV of $402, and median sessions of 36,317. The lowest conversion rate is 0.62% and lowest AOV is $82.
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burberry.com competitors

In July 2025, burberry.com reported a revenue of $8,658,884 from 24,118 transactions with 2,586,046 sessions. The average order value (AOV) ranged from $350-375, and the conversion rate was between 0.50-1.00%. Comparing burberry.com to its competitors, we see that harrods.com had higher revenue at $9,936,718, with 27,994 transactions and 3,128,095 sessions. cettire.com stood out with a revenue of $27,424,004, 50,838 transactions, and 2,956,168 sessions, boasting a higher AOV of $525-550 and a conversion rate of 1.50-2.00%. On the other hand, coltortiboutique.com had lower revenue at $3,870, with only 8 transactions and 652 sessions, but a higher AOV of $500-525 and conversion rate of 1.00-1.50%. Despite the fierce competition, burberry.com holds its own in the luxury fashion market.

harrods.com screenshot
#1 harrods.com
9.9M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
cettire.com screenshot
#2 cettire.com
27.4M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
3.9K
Revenue
652.2
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
99.1K
Revenue
160.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#5 mytheresa.com
41.7M
Revenue
7.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In July large majority of sales on burberry.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on burberry.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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