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Aug 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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9M
Revenue
Aug 26
3.2M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$300-325
AOV
Aug 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 17%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
burberry.com generated $9 million in online sales for August 2026, significantly above a typical store in the fashion and apparel category, which earns around $87,900 monthly. Its conversion rate of 0.50-1.00% falls within the typical range of 0.65% to 3.1%. With an average order value (AOV) of $300-325, it is also within the category's typical range of $84 to $408. Additionally, burberry.com attracted 3.2 million sessions, far exceeding a typical store in the fashion and apparel category, which sees approximately 37,200 sessions each month. The highest-traffic site, shein.com, reaches 279.5 million sessions.
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burberry.com competitors

In August 2026, burberry.com trails significantly behind cettire.com in terms of revenue, generating $9 million compared to cettire.com’s impressive $42.9 million. burberry.com recorded 29,800 transactions, while cettire.com achieved 74,800, demonstrating a stark contrast in their performance. burberry.com had 3.2 million sessions, which is notably lower than the 7 million sessions of mytheresa.com, highlighting its challenges in attracting traffic. The average order value (AOV) for burberry.com ranges between $300-325, which is considerably less than cettire.com's AOV of $550-575. burberry.com’s conversion rate stands at 0.50-1.00%, while competitors like harrods.com with a conversion rate of 1.00-1.50% show stronger effectiveness in converting visitors to buyers. Overall, burberry.com ranks fourth in revenue and transactions among its peers, indicating room for improvement in a highly competitive luxury market.

harrods.com screenshot
#1 harrods.com
19.6M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
cettire.com screenshot
#2 cettire.com
42.9M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bestmenscolognes.com screenshot
#3 bestmenscolognes.com
15.2K
Revenue
17.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
mytheresa.com screenshot
#4 mytheresa.com
37M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ssense.com screenshot
#5 ssense.com
45.8M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In August large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries burberry.com operates in

burberry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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