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Jul 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for burberry.comburberry.com

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8M
Revenue
Jul 26
2.9M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 23%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
burberry.com generated $8 million in online sales for July 2026, significantly higher than a typical store in the fashion and apparel category, which sees around $71,300 monthly. With sessions totaling 2.9 million, burberry.com far exceeds a typical store in the fashion and apparel category's 28,400 sessions. Its conversion rate stands at 0.50-1.00%, within the typical range of 0.66% to 3.1%. The average order value (AOV) is $275-300, also within the category's typical range of $84 to $403, highlighting its performance in the fashion and apparel category compared to others.
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burberry.com competitors

In July 2026, burberry.com trails cettire.com by a staggering $33.9 million in revenue, with burberry.com generating only $8 million compared to cettire.com's $41.9 million. While burberry.com recorded 28,200 transactions from 2.9 million sessions, cettire.com led with 72,000 transactions across 4.2 million sessions. The average order value (AOV) for burberry.com ranges from $275 to $300, significantly lower than cettire.com's AOV of $575 to $600. Notably, burberry.com has a conversion rate of 0.50-1.00%, which is on par with mytheresa.com but lags behind competitors like harrods.com and cettire.com, both achieving conversion rates of 1.00-2.00%. Overall, burberry.com ranks 4th among its peers, indicating a competitive landscape where it struggles against stronger performers.

harrods.com screenshot
#1 harrods.com
16.5M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
cettire.com screenshot
#2 cettire.com
41.9M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.9K
Revenue
435.7
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
13.1K
Revenue
18.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
mytheresa.com screenshot
#5 mytheresa.com
38.8M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In July large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries burberry.com operates in

burberry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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