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May 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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9.6M
Revenue
May 26
3M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$300-325
AOV
May 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 33%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
In May 2026, burberry.com generated online sales of $9,628,162, significantly outperforming the median of $74,720 in the FASHION AND APPAREL industry, yet falling short of shein.com’s $869,380,784. With a conversion rate of 1.00-1.50%, it is above the lower benchmark of 0.72% but below the industry high of 3.18%. The average order value (AOV) ranged from $300 to $325, lower than the high of $405, and significantly above the low of $80. The site recorded 2,972,769 sessions, a stark contrast to shein.com’s dominance with 309,473,559 sessions and a median of 29,212 in the industry.
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burberry.com competitors

In May 2026, burberry.com generated $9,628,162 in revenue with 30,012 transactions from 2,972,769 sessions, achieving an Average Order Value (AOV) between $300 and $325 and a conversion rate of 1.00-1.50%. In comparison, harrods.com outperformed Burberry with $14,387,187 in revenue from 35,762 transactions across 3,520,935 sessions, boasting a higher AOV of $400-425. cettire.com led significantly with $32,350,533 in revenue from 63,127 transactions, with an impressive AOV of $500-525. mytheresa.com topped the market, earning $42,109,645 with 60,989 transactions from 7,673,406 sessions and an AOV of $675-700, while maintaining a lower conversion rate of 0.50-1.00%. Conversely, coltortiboutique.com and bestmenscolognes.com struggled with minimal revenues of $2,251 and $13,901, respectively. Overall, Burberry faces strong competition, especially from Cettire and Mytheresa.

harrods.com screenshot
#1 harrods.com
14.4M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
cettire.com screenshot
#2 cettire.com
32.4M
Revenue
4.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.3K
Revenue
446
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
13.9K
Revenue
26.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#5 mytheresa.com
42.1M
Revenue
7.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In May large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries burberry.com operates in

burberry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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