Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for burberry.comburberry.com

Start benchmarking for free
Sign in with GoogleSign up with Google
22.8M
Revenue
Dec 25
4.9M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
Loading...

Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $220.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$220.4M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
View real-time data

Over the past three months, burberry.com revenue has experienced growth of 105%, compared to the preceding three months.

View real-time data
burberry.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, burberry.com generated $22,787,050 in online sales, significantly lower than the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, below the industry high of 3.17%. Its average order value (AOV) ranged from $350-375, slightly below the sector's high of $389. Burberry attracted 4,863,210 sessions, far fewer than the leading competitor shein.com, which had 304,519,814 sessions, yet above the industry median of 39,789. Overall, burberry.com exhibits moderate performance in an intensely competitive market.
Read more

burberry.com competitors

In December 2025, burberry.com reported a revenue of $22,787,050 from 63,399 transactions and 4,863,210 sessions, with an average order value (AOV) ranging from $350 to $375 and a conversion rate of 1.00-1.50%. When compared to its competitors, burberry.com falls behind cettire.com in terms of revenue, with cettire.com generating $32,456,775 from 61,933 transactions and 3,328,632 sessions. However, burberry.com outperforms harrods.com, coltortiboutique.com, bestmenscolognes.com, and mytheresa.com in terms of revenue, transactions, and sessions. Additionally, burberry.com's AOV and conversion rate fall within the range of its competitors, with a slightly lower AOV than cettire.com but a comparable conversion rate. Overall, burberry.com maintains a competitive position in the online luxury fashion market based on these metrics.

harrods.com screenshot
#1 harrods.com
16.9M
Revenue
5.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cettire.com screenshot
#2 cettire.com
32.5M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
5.1K
Revenue
739
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
48.4K
Revenue
60.9K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#5 mytheresa.com
38.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at burberry.com

In December large majority of sales on burberry.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on burberry.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard