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Jun 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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10.7M
Revenue
Jun 26
3.3M
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$300-325
AOV
Jun 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 20%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
In June 2026, burberry.com generated online sales revenue of $10,657,860, significantly above the FASHION AND APPAREL median of $72,361, yet far behind the category leader, shein.com, at $810,274,273. With a conversion rate of 1.00-1.50%, Burberry's performance lags behind the industry high of 3.17%, but remains above the low of 0.69%. The average order value (AOV) ranges from $300-325, compared to the industry high of $404 and a low of $82. burberry.com attracted 3,278,867 sessions, well above the median of 28,254, but dwarfed by Shein's 281,242,442 sessions.
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burberry.com competitors

In June 2026, burberry.com generated $10,657,860 in revenue from 33,138 transactions, with an average order value (AOV) of $300-325 across 3,278,867 sessions, resulting in a conversion rate of 1.00-1.50%. Competitor harrods.com outperformed burberry.com with $17,717,763 in revenue and 44,207 transactions, driven by a higher AOV of $400-425. Meanwhile, cettire.com led the market with $31,859,175 in revenue and 62,083 transactions, boasting an AOV of $500-525. mytheresa.com also excelled, reaching $42,435,073 in revenue from 59,721 transactions, with an AOV of $700-725. In stark contrast, coltortiboutique.com saw minimal figures, generating only $2,852 from 6 transactions. bestmenscolognes.com lagged behind, achieving merely $10,417 from 49 transactions, indicating a weaker market presence. Overall, burberry.com maintains a respectable position but faces significant competition from larger players.

harrods.com screenshot
#1 harrods.com
17.7M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
cettire.com screenshot
#2 cettire.com
31.9M
Revenue
4.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
coltortiboutique.com screenshot
#3 coltortiboutique.com
2.9K
Revenue
435.7
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
10.4K
Revenue
19.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#5 mytheresa.com
42.4M
Revenue
7.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In June large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries burberry.com operates in

burberry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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