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Nov 2025
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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25.1M
Revenue
Nov 25
4.5M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $220.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$220.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced growth of 79%, compared to the preceding three months.

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burberry.com revenue growth for last six months
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OVERVIEW
In November 2025, burberry.com generated online sales of $25,149,012, with a conversion rate of 1.00-1.50%, significantly below the industry high of 3.37%. The average order value (AOV) ranged between $375-400, aligning with the industry's high AOV. burberry.com recorded 4,535,942 sessions, vastly outpacing the median of 36,492 in the FASHION AND APPAREL sector, yet far from shein.com’s dominance with 342,497,064 sessions. In comparison to the industry median revenue of $93,064, Burberry’s performance illustrates a strong presence, though it highlights a need for growth to compete with larger players like Shein.
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burberry.com competitors

In November 2025, burberry.com reported a revenue of $25,149,012 with 65,489 transactions and 4,535,942 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. In comparison, harrods.com had a lower revenue of $10,270,901 with 33,865 transactions and 3,881,036 sessions, AOV of $300-325, and a conversion rate of 0.50-1.00%. cettire.com outperformed both Burberry and Harrods with a revenue of $33,886,323, 64,407 transactions, and 3,167,843 sessions, AOV of $525-550, and a conversion rate of 2.00-2.50%. bestmenscolognes.com had the lowest revenue of $52,343, with 263 transactions, 59,435 sessions, AOV of $175-200, and a conversion rate of 0.00-0.50%. mytheresa.com excelled with a revenue of $34,822,707, 51,497 transactions, 7,033,605 sessions, AOV of $675-700, and a conversion rate of 0.50-1.00%. Overall, burberry.com performed competitively but was surpassed by cettire.com and mytheresa.com in terms of revenue, transactions, and AOV.

harrods.com screenshot
#1 harrods.com
10.3M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
cettire.com screenshot
#2 cettire.com
33.9M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
bestmenscolognes.com screenshot
#3 bestmenscolognes.com
52.3K
Revenue
59.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#4 mytheresa.com
34.8M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ssense.com screenshot
#5 ssense.com
42.2M
Revenue
9.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In November large majority of sales on burberry.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on burberry.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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