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Mar 2026
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Home/Insights/Retailers/burberry.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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12.4M
Revenue
Mar 26
3.2M
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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Burberry.com is an online platform that offers a range of luxury fashion products, including clothing, accessories, and fragrances. The website showcases their iconic British brand, known for its classic trench coats, fine design, and contemporary collections catering to both men and women. Explore their high-quality offerings, delivered worldwide.

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burberry.com Annual Revenue and Growth

burberry.com's annual sales on its online store amounted to $162.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$162.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
burberry.com revenue by year

burberry.com's monthly revenueOVER TIME
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Over the past three months, burberry.com revenue has experienced decline of 36%, compared to the preceding three months.

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burberry.com revenue decline for last six months
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OVERVIEW
In March 2026, burberry.com generated $12,369,522 in online sales with a conversion rate of 0.50-1.00%, which is below the very high industry standard of 3.14%. Its average order value (AOV) ranged from $400 to $425, exceeding the fashion sector's high of $377. The website attracted 3,156,062 sessions, significantly higher than the median of 36,457 in the FASHION AND APPAREL category, yet far from shein.com’s leading 298,145,068 sessions. Overall, while Burberry outperformed on AOV and traffic, its conversion rate lags behind industry leaders, highlighting potential areas for growth in online performance.
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burberry.com competitors

In March 2026, burberry.com generated a revenue of $12,369,522 from 30,922 transactions with 3,156,062 sessions, boasting an average order value (AOV) range of $400-425 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, we see that harrods.com brought in $11,903,802 in revenue from 35,924 transactions and 3,893,639 sessions, with an AOV range of $325-350 and a similar conversion rate. On the other hand, cettire.com excelled with $30,660,424 in revenue from 58,915 transactions and 3,436,426 sessions, showcasing a higher AOV range of $500-525 and a conversion rate of 1.50-2.00%. bestmenscolognes.com lagged behind with only $13,608 in revenue from 64 transactions and 22,215 sessions, with a lower AOV range of $200-225 and a conversion rate of 0.00-0.50%. mytheresa.com led the pack with $42,037,590 in revenue from 62,056 transactions and 7,755,515 sessions, boasting an impressive AOV range of $675-700 and a conversion rate of 0.50-1.00%.

harrods.com screenshot
#1 harrods.com
11.9M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cettire.com screenshot
#2 cettire.com
30.7M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bestmenscolognes.com screenshot
#3 bestmenscolognes.com
13.6K
Revenue
22.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#4 mytheresa.com
42M
Revenue
7.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ssense.com screenshot
#5 ssense.com
45.1M
Revenue
7.8M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
burberry.com vs top market performers
burberry.com
top retailers
conversion rate vs average order value for burberry.com and its competitors
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Revenue share by device at burberry.com

In March large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on burberry.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burberry.com channels

Identify top traffic channels that drive growth for burberry.comand discover how performance of traffic channels has changed over time.

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burberry.com Google Ads spend

Evaluate burberry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burberry.com devices

Review burberry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burberry.com top markets

Explore burberry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burberry.com country & global rank

Assess the ranking of burberry.com among other retailers within its primary country and worldwide.

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