GRIPS CUSTOMERS & RESEARCH PARTNERS
Cosmetics, skincare, haircare, fragrances, and bath products from various beauty and personal care brands.
616M
236M
2.5-3.0%
$0-100
500+
Beauty and Personal Care's aggregate online sales across tracked retailers amounted to $6.2B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 11% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 500+
Identify the top traffic channels driving growth across Beauty and Personal Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty and Personal Care retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
