GRIPS CUSTOMERS & RESEARCH PARTNERS
Cosmetics, skincare, haircare, fragrances, and bath products from various beauty and personal care brands.
548M
252M
2.0-2.5%
$0-100
500+
Beauty and Personal Care's aggregate online sales across tracked retailers amounted to $6.2B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 500+
Identify the top traffic channels driving growth across Beauty and Personal Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty and Personal Care retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
