GRIPS CUSTOMERS & RESEARCH PARTNERS
Cosmetics and makeup products including foundations, eyeshadows, lipsticks, blushes, skincare items, serums, moisturizers, facial masks and professional beauty application tools.
145M
100M
1.5-2.0%
$0-100
50+
Beauty Makeup and Tools's aggregate online sales across tracked retailers amounted to $1.16B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 10% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
62%
Mobile
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Beauty Makeup and Tools retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty Makeup and Tools retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
