Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

belk.com

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42M

Revenue

11.9M

Sessions

2.5-3.0%

Conversion rate

$100-125

Average order value

Online only revenue for belk.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

Belk.com is a retail website offering a diverse range of products including apparel, shoes, accessories, beauty products, and home goods. Their inventory consists of items for men, women, and kids, encompassing various styles and sizes. Additionally, they provide an online shopping platform for customers looking for quality merchandise.

belk.com’s revenueOVER TIME
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Over the past three months, belk.com revenue has experienced decline of 31%, compared to the preceding three months.

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belk.com revenue decline for last six months

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OVERVIEW

In March 2024, belk.com in the e-commerce_and_shopping industry had a revenue of $42,033,980 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The store had 11,892,307 sessions during the month. Compared to the industry median of $136,892 in revenue and 58,563 sessions, belk.com performed well but was overshadowed by qvc.com's $110,862,394 revenue and michaels.com's 27,729,043 sessions. The e-commerce_and_shopping industry saw conversion rates ranging from 0.88% to 3.39% and AOVs between $59 and $352.

belk.com competitors

When comparing belk.com to its competitors in the online retail industry based on the data from March 2024, some interesting insights can be drawn. belk.com had a revenue of $42,033,980 with 354,536 transactions and 11,892,307 sessions. Their average order value (AOV) ranged between $100-125, and they had a conversion rate of 2.50-3.00%. In contrast, zappos.com outperformed Belk with a higher revenue of $62,233,730, 420,498 transactions, and 17,817,719 sessions. However, their AOV was slightly higher at $125-150, and their conversion rate was lower at 2.00-2.50%. Other competitors like nordstromrack.com and dillards.com also had higher revenues and transactions compared to Belk, but belk.com excelled in conversion rate when compared to most competitors, including jcpenney.com. 6pm.com lagged behind in revenue and transactions but had a higher AOV of $150-175.

#1 dillards.com

43.2M

Revenue

17.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 jcpenney.com

102.8M

Revenue

35.5M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 nordstromrack.com

54.2M

Revenue

27.9M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 6pm.com

6.1M

Revenue

3.1M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 zappos.com

62.2M

Revenue

17.8M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

belk.com vs top market performers

belk.com

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belk.com brandsby revenue

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Monroe Lane

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belk.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com temu.com chrono24.com

Home & Garden

Top retailers:ebay.com temu.com etsy.com

Sporting Goods

Top retailers:ebay.com temu.com target.com

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Top retailers:ebay.com macys.com target.com

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Top retailers:nike.com farfetch.com dsw.com

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belk.com channels

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belk.com Google Ads spend

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belk.com devices

Review belk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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belk.com top markets

Explore belk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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