Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

goop.com

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9.4M

Revenue

1.7M

Sessions

1.5-2.0%

Conversion rate

$275-300

Average order value

Online only revenue for goop.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.

goop.com’s revenueOVER TIME
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Over the past three months, goop.com revenue has experienced growth of 7.9%, compared to the preceding three months.

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goop.com revenue growth for last six months

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OVERVIEW

In March 2024, goop.com, a BEAUTY AND COSMETICS industry website, generated $9,411,946 in revenue with a conversion rate of 1.50-2.00% and an AOV of $275-300. The site had 1,734,372 sessions, while the highest sessions in the industry were from sephora.com at 49,703,421. The median revenue for the industry was $94,372, with the largest online store being ulta.com at $120,940,083. A very high conversion rate in the industry was 4.22% and a very low was 1.54%, while a very high AOV was $179 and a very low was $45.

goop.com competitors

When comparing goop.com to its competitors in the beauty and wellness industry, goop.com falls short in terms of revenue and number of transactions. goop.com generated $9,411,946 in revenue from 32,097 transactions with 1,734,372 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 1.50-2.00%. In comparison, net-a-porter.com leads the pack with $35,499,693 in revenue from 71,123 transactions and 6,708,861 sessions, boasting an AOV of $475-500 and a conversion rate of 1.00-1.50%. Additionally, goop.com's conversion rate is lower than niche-beauty.com and credobeauty.com, but higher than thedetoxmarket.com and supergoop.com. Despite its strong brand presence, goop.com has room for improvement in increasing its revenue and number of transactions to compete more effectively with top players in the market.

#1 credobeauty.com

3.4M

Revenue

723.1K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#2 thedetoxmarket.com

512K

Revenue

160.4K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 niche-beauty.com

1.6M

Revenue

375.9K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#4 net-a-porter.com

35.5M

Revenue

6.7M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#5 supergoop.com

2.9M

Revenue

584.5K

Sessions

6.0-6.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

goop.com vs top market performers

goop.com

top retailers

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goop.com brandsby revenue

Goop X Heretic

G. Label By Goop

Top retailers:ebay.co.uk

Goop Wellness

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Top retailers:coveteur.com

goop.com categoriesby revenue

Home & Garden

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Rings

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Bracelets

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Top retailers:macys.com farfetch.com jomashop.com

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goop.com channels

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goop.com Google Ads spend

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goop.com devices

Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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goop.com top markets

Explore goop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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