Home/Insights/Marketing channel market shareOct, 2025 - Apr, 2026
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Bulgaria

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

33%
Paid Search
28%
Organic Search
27%
Social
11%
Direct
0.55%
Email

Sessions share over time by channels

Share of sessions in % from Oct, 2025 to Apr, 2026
Paid Search
Organic Search
Social
Direct
Email

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Conversion rate by channels

The conversion rate by channels

2.5%
Email
2.4%
Direct
1.7%
Social
1.6%
Paid Search
1.4%
Organic Search

Conversion rate over time by channels

Conversion rate from Oct, 2025 to Apr, 2026
Email
Direct
Social
Paid Search
Organic Search

Average order value by channels

The average order value by channels

$119
Email
$105
Direct
$90
Organic Search
$86
Paid Search
$46
Social

Average order value by channels

Absolute values in $ from Oct, 2025 to Apr, 2026
Email
Direct
Organic Search
Paid Search
Social


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