Home/Insights/Internet users by ageOct, 2025 - Apr, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

34%
25-34
21%
35-44
19%
45-54
17%
18-24
8.9%
55-64

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
25-34
35-44
45-54
18-24
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

1.9%
18-24
1.5%
25-34
1.3%
35-44
1.2%
45-54
1%
55-64

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
18-24
25-34
35-44
45-54
55-64

Average order value by users’ age

The average order value by users’ age

$144
18-24
$143
55-64
$136
45-54
$129
35-44
$126
25-34

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
18-24
55-64
45-54
35-44
25-34


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