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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
55-64
25%
65+
18%
25-34
17%
45-54
12%
35-44
2.2%
Other

Sessions share over time by users’ age

Share of sessions in % from Jan, 2025 to Dec, 2025
55-64
65+
25-34
45-54
35-44
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.2%
18-24
1.7%
25-34
1.7%
45-54
1.7%
35-44
1.5%
55-64
1.4%
Other

Conversion rate over time by users’ age

Conversion rate from Jan, 2025 to Dec, 2025
18-24
25-34
45-54
35-44
55-64
Other

Average order value by users’ age

The average order value by users’ age

$96
45-54
$94
35-44
$92
25-34
$89
65+
$89
55-64
$62
Other

Average order value by users’ age

Absolute values in $ from Jan, 2025 to Dec, 2025
45-54
35-44
25-34
65+
55-64
Other


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