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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

36%
45-54
19%
65+
15%
55-64
15%
35-44
15%
25-34

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
45-54
65+
55-64
35-44
25-34

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Conversion rate by users’ age

The conversion rate by users’ age

2.3%
65+
2.2%
55-64
2.1%
45-54
2%
35-44
1.9%
25-34

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
65+
55-64
45-54
35-44
25-34

Average order value by users’ age

The average order value by users’ age

$82
25-34
$79
35-44
$76
45-54
$75
55-64
$65
65+

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
25-34
35-44
45-54
55-64
65+


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