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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for zalando.fizalando.fi

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12.6M
Revenue
Nov 25
3.1M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

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zalando.fi Annual Revenue and Growth

zalando.fi's annual sales on its online store amounted to $103.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$103.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.fi revenue by year

zalando.fi's monthly revenueOVER TIME
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Over the past three months, zalando.fi revenue has experienced growth of 14%, compared to the preceding three months.

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zalando.fi revenue growth for last six months
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OVERVIEW
In November 2025, zalando.fi generated $12,618,927 in online sales, significantly surpassing the median revenue of $93,064 in the FASHION AND APPAREL sector. Its conversion rate ranged between 3.50-4.00%, outperforming the high benchmark of 3.37%. The average order value (AOV) was $100-125, while the high-end AOV in the industry is $375. zalando.fi attracted 3,139,415 sessions, a stark contrast to the median of 36,492 sessions in the category, yet it trails the market leader, shein.com, which boasts 342,497,064 sessions and $916,157,774 in revenue. Overall, zalando.fi shows strong performance indicators in a competitive market.
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zalando.fi competitors

In November 2025, zalando.fi reported a revenue of 12,618,927 with 111,221 transactions and 3,139,415 sessions, boasting an AOV of 100-125 and a conversion rate of 3.50-4.00. When compared to its competitors, hm.com stands out with a significantly higher revenue of 356,999,826 from 4,621,697 transactions and 129,233,654 sessions, maintaining a similar conversion rate. nelly.com, on the other hand, generated 6,769,661 in revenue with 65,783 transactions and 1,853,403 sessions, sharing a comparable AOV and conversion rate to zalando.fi. zara.com, kappahl.com, and farfetch.com all had varying performances in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing the diversity within the online retail market in November 2025.

hm.com screenshot
#1 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nelly.com screenshot
#2 nelly.com
6.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zara.com screenshot
#3 zara.com
221.8M
Revenue
116.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
kappahl.com screenshot
#4 kappahl.com
4.5M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#5 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zalando.fi vs top market performers
zalando.fi
top retailers
conversion rate vs average order value for zalando.fi and its competitors
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Revenue share by device at zalando.fi

In November large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brands overtime comparison

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zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

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zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fi country & global rank

Assess the ranking of zalando.fi among other retailers within its primary country and worldwide.

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