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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for zalando.fizalando.fi

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9.8M
Revenue
Dec 25
2.4M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

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zalando.fi Annual Revenue and Growth

zalando.fi's annual sales on its online store amounted to $103.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$103.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.fi revenue by year

zalando.fi's monthly revenueOVER TIME
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Over the past three months, zalando.fi revenue has experienced growth of 157%, compared to the preceding three months.

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zalando.fi revenue growth for last six months
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OVERVIEW
In December 2025, zalando.fi achieved $9,847,600 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, but trailing behind the largest competitor, macys.com. The site’s conversion rate ranged from 3.50% to 4.00%, outperforming the industry average of 3.17%. With an average order value (AOV) between $100 and $125, zalando.fi maintained a solid position compared to the high of $389 in the sector. It recorded 2,386,944 sessions, a stark contrast to the 304,519,814 sessions of the leading site, shein.com, while still exceeding the industry median of 39,789 sessions.
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zalando.fi competitors

In December 2025, zalando.fi reported a revenue of $9,847,600 with 86,145 transactions and 2,386,944 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. In comparison to its competitors, H&m.com leads in revenue with $161,811,569 and has the highest number of transactions and sessions. nelly.com has a similar revenue to zalando.fi at $4,936,626 but with fewer transactions and sessions. zara.com surpasses zalando.fi in revenue with $208,466,333 and has a larger number of transactions and sessions. kappahl.com and farfetch.com have lower revenues than zalando.fi, with kappahl.com having a similar AOV and conversion rate, while farfetch.com has a higher AOV but lower conversion rate. Overall, zalando.fi competes well in terms of revenue and conversion rate but lags behind in transactions and sessions compared to some of its competitors.

hm.com screenshot
#1 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nelly.com screenshot
#2 nelly.com
4.9M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
zara.com screenshot
#3 zara.com
208.5M
Revenue
119.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kappahl.com screenshot
#4 kappahl.com
4.4M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#5 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fi vs top market performers
zalando.fi
top retailers
conversion rate vs average order value for zalando.fi and its competitors
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Revenue share by device at zalando.fi

In December large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

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zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fi country & global rank

Assess the ranking of zalando.fi among other retailers within its primary country and worldwide.

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