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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for zalando.fizalando.fi

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6.1M
Revenue
Aug 25
2.6M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

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zalando.fi Annual Revenue and Growth

zalando.fi's annual sales on its online store amounted to $103.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$103.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.fi revenue by year

zalando.fi's monthly revenueOVER TIME
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Over the past three months, zalando.fi revenue has experienced growth of 11%, compared to the preceding three months.

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zalando.fi revenue growth for last six months
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OVERVIEW
In August 2025, zalando.fi, in the FASHION AND APPAREL industry, had online sales revenue of $6,080,824, with a median revenue of $77,469. Their conversion rate ranged from 2.00-2.50%, while the highest conversion rate in the industry was 3.01% and the lowest was 0.62%. The average order value (AOV) for zalando.fi was $100-125, compared to the highest AOV of $393 and the lowest of $75 in the industry. They received 2,572,959 sessions, with the highest at 323,426,413 from shein.com and a median of 36,717 sessions in the industry.
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zalando.fi competitors

In August 2025, zalando.fi generated a revenue of 6,080,824 with 55,861 transactions and 2,572,959 sessions, boasting an Average Order Value (AOV) of 100-125 and a conversion rate of 2.00-2.50. When compared to its competitors, Zalando falls behind in revenue compared to H&M with 154,323,481 in revenue from 2,017,248 transactions and 90,136,731 sessions. However, Zalando outperforms nelly.com in revenue, transactions, and sessions, but lags behind zara.com in revenue and sessions. kappahl.com has lower revenue but a higher conversion rate than Zalando, while farfetch.com surpasses Zalando in revenue with 85,983,690 but has a lower conversion rate. Despite some competition outperforming Zalando in certain metrics, Zalando remains a strong contender in the e-commerce market.

hm.com screenshot
#1 hm.com
154.3M
Revenue
90.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nelly.com screenshot
#2 nelly.com
2.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zara.com screenshot
#3 zara.com
128.7M
Revenue
80.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kappahl.com screenshot
#4 kappahl.com
1.9M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#5 farfetch.com
86M
Revenue
24.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fi vs top market performers
zalando.fi
top retailers
conversion rate vs average order value for zalando.fi and its competitors
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Revenue share by device at zalando.fi

In August large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In August large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brands overtime comparison

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zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

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zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fi country & global rank

Assess the ranking of zalando.fi among other retailers within its primary country and worldwide.

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