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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for zalando.fizalando.fi

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4.8M
Revenue
Jan 26
2.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

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zalando.fi Annual Revenue and Growth

zalando.fi's annual sales on its online store amounted to $77.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$77.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
zalando.fi revenue by year

zalando.fi's monthly revenueOVER TIME
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Over the past three months, zalando.fi revenue has experienced growth of 77%, compared to the preceding three months.

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zalando.fi revenue growth for last six months
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OVERVIEW
In January 2026, zalando.fi, operating in the lifestyle/fashion and apparel industry, generated $4,782,823 in online sales, significantly exceeding the median of $91,806. With a conversion rate between 1.50-2.00%, it remains below the industry's high of 3.1%. The average order value (AOV) ranged from $100 to $125, lower than the peak AOV of $390 in the sector. The site attracted 2,322,535 sessions, a stark contrast to the 279,580,739 sessions recorded by industry leader shein.com, while the median sessions stood at 38,909, illustrating both its competitive positioning and room for growth.
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zalando.fi competitors

In January 2026, zalando.fi reported a revenue of $4,782,823 with 41,616 transactions and 2,322,535 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. Compared to its competitors, zalando.fi falls behind in revenue when compared to zara.com, which generated $167,667,007 in revenue. However, zalando.fi outperforms H&M with a higher AOV, but lags behind farfetch.com with a lower conversion rate. nelly.com, another competitor, falls within the same revenue range as zalando.fi, but has a higher conversion rate. Overall, zalando.fi stands out with a respectable revenue, a solid number of transactions and sessions, and a competitive AOV, although its conversion rate could be improved to match some of its key competitors in the market.

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#1 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nelly.com screenshot
#2 nelly.com
4.6M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zara.com screenshot
#3 zara.com
167.7M
Revenue
112M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kappahl.com screenshot
#4 kappahl.com
3.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#5 farfetch.com
91M
Revenue
27M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fi vs top market performers
zalando.fi
top retailers
conversion rate vs average order value for zalando.fi and its competitors
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Revenue share by device at zalando.fi

In January large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

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zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fi country & global rank

Assess the ranking of zalando.fi among other retailers within its primary country and worldwide.

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