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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for zalando.fizalando.fi

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9.3M
Revenue
Oct 25
2.4M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

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zalando.fi Annual Revenue and Growth

zalando.fi's annual sales on its online store amounted to $103.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$103.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.fi revenue by year

zalando.fi's monthly revenueOVER TIME
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Over the past three months, zalando.fi revenue has experienced decline of 28%, compared to the preceding three months.

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zalando.fi revenue decline for last six months
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OVERVIEW
In October 2025, zalando.fi reported online sales revenue of $9,288,628, significantly exceeding the lifestyle/fashion and apparel median of $80,524, but trailing behind industry leader shein.com at $977,396,912. The site achieved a conversion rate between 3.00-3.50%, slightly above the high benchmark of 3.36%. With an average order value (AOV) of $100-125, zalando.fi is positioned well against a high AOV of $378 and a low of $74 in the sector. The platform recorded 2,409,780 sessions, starkly contrasted by shein.com’s impressive 321,650,758 sessions, highlighting both opportunity and competition.
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zalando.fi competitors

In October 2025, zalando.fi reported a revenue of 9,288,628 with 83,433 transactions and 2,409,780 sessions, boasting an AOV of 100-125 and a conversion rate of 3.00-3.50. When compared to its competitors, H&m.com leads the pack with a revenue of 252,353,350, 3,458,982 transactions, and 106,474,601 sessions, offering a lower AOV of 50-75 but a similar conversion rate. nelly.com follows with 2,622,760 in revenue, 26,635 transactions, and 1,571,209 sessions, while zara.com stands out with 176,164,971 in revenue, 1,941,506 transactions, and 93,097,686 sessions, all with comparable AOVs and conversion rates to zalando.fi. kappahl.com and farfetch.com also show strong numbers but differ in AOV and conversion rates, showcasing the competitive landscape of the online fashion retail industry in 2025.

hm.com screenshot
#1 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nelly.com screenshot
#2 nelly.com
2.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zara.com screenshot
#3 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
kappahl.com screenshot
#4 kappahl.com
3.3M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#5 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fi vs top market performers
zalando.fi
top retailers
conversion rate vs average order value for zalando.fi and its competitors
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Revenue share by device at zalando.fi

In October large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brands overtime comparison

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zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

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zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fi country & global rank

Assess the ranking of zalando.fi among other retailers within its primary country and worldwide.

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