Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

May 2025

All countries

Home/Insights/Retailers/zalando.fi

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

zalando.fi

Start benchmarking for free

8.1M

Revenue

2.7M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

Main country of store: FINLAND
Website category: FASHION AND APPAREL

Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

GRIPS CUSTOMERS & RESEARCH PARTNERS

zalando.fi's revenueOVER TIME
View real-time data

Over the past three months, zalando.fi revenue has experienced growth of 10%, compared to the preceding three months.

View real-time data

zalando.fi revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In May 2025, zalando.fi in the FASHION AND APPAREL industry had a revenue of $8,098,102 with a median of $81,783. The conversion rate ranged from 2.50-3.00%, compared to the highest rate of 3.09% and the lowest of 0.67%. The average order value (AOV) was between $100-125, while the highest AOV in the industry was $415 and the lowest was $82. The website had 2,708,934 sessions, significantly lower than shein.com's 224,142,058, but higher than the industry median of 33,223 sessions.

zalando.fi competitors

In May 2025, zalando.fi, with a revenue of 8,098,102 and 70,326 transactions from 2,708,934 sessions, maintains a competitive edge in terms of conversion rate (2.50-3.00) and average order value (AOV: 100-125) within the Finnish online retail market. Compared to its competitors, farfetch.com leads in revenue with 88,260,840 but lags in conversion rate (1.00-1.50) and AOV (350-375), indicating a higher-end market focus. H&m.com surpasses in revenue with 201,009,880 and has a similar conversion rate to zalando.fi, while nelly.com and zara.com show comparable performance in AOV and conversion rate. kappahl.com, though with a lower revenue of 2,925,359, has a slightly lower conversion rate and AOV, positioning it as a mid-range competitor. Overall, zalando.fi stands out for its balanced performance across key metrics in the Finnish online fashion retail landscape.

#1 hm.com

201M

Revenue

96.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 nelly.com

4.3M

Revenue

1.5M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 zara.com

210M

Revenue

93.7M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 kappahl.com

2.9M

Revenue

2.8M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#5 farfetch.com

88.3M

Revenue

20.5M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

zalando.fi vs top market performers

zalando.fi

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at zalando.fi

In May large majority of sales on zalando.fi, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.