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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for zalando.fizalando.fi

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6.3M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Zalando.fi is an online retail platform based in Finland. The website offers a wide range of products including clothing, accessories, shoes, and beauty products for men, women, and children. Customers can browse and purchase items from various popular brands, while also enjoying free delivery and convenient return options.

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zalando.fi's revenueOVER TIME
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Over the past three months, zalando.fi revenue has experienced growth of 65%, compared to the preceding three months.

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zalando.fi revenue growth for last six months
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OVERVIEW
zalando.fi's performance metrics for July 2025 in the FASHION AND APPAREL industry: revenue $6,263,608, conversion rate 2.00-2.50%, AOV $100-125, sessions 2,572,693. The largest online store shein.com had revenue $817,680,251 and sessions 294,721,604, with a very high conversion rate of 2.96% and AOV of $402. The median revenue in the industry was $82,875 and median sessions were 36,317, with a very low conversion rate of 0.62% and AOV of $82.
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zalando.fi competitors

In July 2025, when comparing zalando.fi to its competitors, zalando.fi falls behind in terms of revenue with $6,263,608 compared to H&M at $175,814,682 and Zara at $160,101,042. However, zalando.fi has a higher average order value (AOV) of $100-125, similar to nelly.com and zalando.fi. In terms of transactions and sessions, zalando.fi is also lower with 55,064 transactions and 2,572,693 sessions compared to H&M with 2,131,782 transactions and 95,303,973 sessions. Despite this, zalando.fi and its competitors have a similar conversion rate of 2.00-2.50%. farfetch.com stands out with the highest AOV of $325-350, but with a lower conversion rate. Overall, while zalando.fi may not lead in revenue, it competes well in AOV and conversion rate with its competitors in July 2025.

hm.com screenshot
#1 hm.com
175.8M
Revenue
95.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nelly.com screenshot
#2 nelly.com
2.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zara.com screenshot
#3 zara.com
160.1M
Revenue
94.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kappahl.com screenshot
#4 kappahl.com
2.3M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#5 farfetch.com
75.1M
Revenue
21.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
zalando.fi vs top market performers
zalando.fi
top retailers
conversion rate vs average order value for zalando.fi and its competitors
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Revenue share by device at zalando.fi

In July large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on zalando.fi, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zalando.fi channels

Identify top traffic channels that drive growth for zalando.fiand discover how performance of traffic channels has changed over time.

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zalando.fi Google Ads spend

Evaluate zalando.fi's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fi devices

Review zalando.fi's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fi top markets

Explore zalando.fi's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fi country & global rank

Assess the ranking of zalando.fi among other retailers within its primary country and worldwide.

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