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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for wine.comwine.com

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5.5M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com's revenueOVER TIME
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Over the past three months, wine.com revenue has experienced decline of 25%, compared to the preceding three months.

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wine.com revenue decline for last six months
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OVERVIEW
In July 2025, wine.com in the FOOD AND DRINK industry generated online sales revenue of $5,514,013, with a median revenue of $42,449. The conversion rate ranged from 2.50% to 3.00%, compared to a high of 4.82% and a low of 1.33% in the industry. The average order value (AOV) was between $175 and $200, with a high of $275 and a low of $58. The site had 1,136,222 sessions, falling below totalwine.com's 8,074,123 sessions and the industry median of 11,400.
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wine.com competitors

In July 2025, wine.com reported a revenue of $5,514,013 with 29,378 transactions and 1,136,222 sessions. The average order value (AOV) ranged between $175-200, and the conversion rate was 2.50-3.00%. Comparing wine.com to its competitors, we see that empirewine.com had a revenue of $1,172,730 with 7,109 transactions and 137,616 sessions, boasting a higher conversion rate of 5.00-5.50%. On the other hand, klwines.com recorded a revenue of $4,424,208 with 11,357 transactions and 431,338 sessions, and a higher AOV of $375-400. totalwine.com outperformed all with a revenue of $72,481,283, 365,946 transactions, and 8,074,123 sessions, and an AOV of $175-200, coupled with a conversion rate of 4.50-5.00%. drizly.com and saratogawine.com also had their own strengths and weaknesses in different metrics compared to wine.com.

empirewine.com screenshot
#1 empirewine.com
1.2M
Revenue
137.6K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
4.4M
Revenue
431.3K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#3 totalwine.com
72.5M
Revenue
8.1M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#4 drizly.com
337.5K
Revenue
39.1K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
saratogawine.com screenshot
#5 saratogawine.com
224.7K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In July large majority of sales on wine.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wine.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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