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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for wine.comwine.com

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15.6M
Revenue
Nov 25
1.6M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $204M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$204M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced growth of 73%, compared to the preceding three months.

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wine.com revenue growth for last six months
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OVERVIEW
In November 2025, wine.com generated $15,612,906 in online sales, significantly higher than the median revenue of $41,147 in the food and drink/beverages industry, yet still far behind totalwine.com’s $112,033,261. The conversion rate for wine.com ranged between 4.50% and 5.00%, approaching the industry's high of 5.12%, while the average order value (AOV) was between $175 and $200, well below the high of $263. With 1,568,767 sessions, wine.com performed well but remained lower than totalwine.com's 12,159,791 sessions and below the industry median of 9,805 sessions.
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wine.com competitors

In November 2025, wine.com outperformed some of its competitors in terms of revenue, with $15,612,906 in revenue compared to empirewine.com's $1,208,720 and saratogawine.com's $260,939. wine.com also had a higher number of transactions with 78,326 compared to drizly.com's 1,025 and saratogawine.com's 618. However, wine.com had a lower average order value (AOV) range of $175-$200 compared to klwines.com's $375-$400 and saratogawine.com's $400-$425. wine.com had a competitive conversion rate of 4.50-5.00%, similar to totalwine.com and empirewine.com. Despite facing strong competition, wine.com showcased strong performance in revenue and transactions, indicating its position as a key player in the online wine market.

empirewine.com screenshot
#1 empirewine.com
1.2M
Revenue
150.6K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
7M
Revenue
620.7K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#3 totalwine.com
112M
Revenue
12.2M
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
drizly.com screenshot
#4 drizly.com
248.1K
Revenue
26.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
saratogawine.com screenshot
#5 saratogawine.com
260.9K
Revenue
72.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In November large majority of sales on wine.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on wine.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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