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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for wine.comwine.com

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6.9M
Revenue
987.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com's revenueOVER TIME
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Over the past three months, wine.com revenue has experienced decline of 44%, compared to the preceding three months.

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wine.com revenue decline for last six months
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OVERVIEW
wine.com in the FOOD AND DRINK industry had a revenue of $6,905,806, a conversion rate of 3.00-3.50%, an AOV of $200-225, and 987,888 sessions in May 2025. Comparatively, totalwine.com had revenue of $71,383,985 and the highest number of sessions at 8,141,951, while the median revenue in the industry was $38,998 and the median sessions were 10,585. A very high conversion rate in the industry was 5.03% and a very low was 1.37%, with a very high AOV at $277 and a very low at $59.
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wine.com competitors

In May 2025, wine.com generated a revenue of $6,905,806 from 34,295 transactions and 987,888 sessions, with an Average Order Value (AOV) of $200-$225 and a conversion rate of 3.00-3.50%. Comparing wine.com to its competitors, drizly.com had a revenue of $415,292 from 1,889 transactions and 55,874 sessions, with similar AOV and conversion rates. totalwine.com outperformed wine.com with a revenue of $71,383,985 from 368,414 transactions and 8,141,951 sessions, despite having a lower AOV of $175-$200 but a higher conversion rate of 4.50-5.00%. empirewine.com and klwines.com both had lower revenues than wine.com, while saratogawine.com lagged behind significantly in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, wine.com remains competitive in the online wine market, but there are notable players like totalwine.com that are ahead in terms of revenue and reach.

empirewine.com screenshot
#1 empirewine.com
823.8K
Revenue
106K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
4.2M
Revenue
423.7K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#3 totalwine.com
71.4M
Revenue
8.1M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#4 drizly.com
415.3K
Revenue
55.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
saratogawine.com screenshot
#5 saratogawine.com
256.8K
Revenue
75.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In May large majority of sales on wine.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on wine.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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brands overtime comparison

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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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