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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for wine.comwine.com

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5.7M
Revenue
Jul 26
737.1K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $115.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$115.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced decline of 28%, compared to the preceding three months.

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wine.com revenue decline for last six months
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OVERVIEW
wine.com generated $5.7 million in revenue from online sales in July 2026. With 737,000 sessions, it attracted significantly more traffic than an average beverages store, which sees around 10,500 sessions monthly. wine.com’s conversion rate stands between 3.50% and 4.00%, comfortably within the typical range for the beverages category of 1.45% to 4.91%. Additionally, its average order value (AOV) of $175-200 also falls within the typical range of $60 to $271 for beverages.
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wine.com competitors

In July 2026, totalwine.com dominated the online wine market with a staggering revenue of $82.2 million. Meanwhile, wine.com generated $5.7 million, ranking third among competitors and trailing totalwine.com by 76.5 million. In terms of transactions, wine.com also ranked second with 29,500 sales, falling short of totalwine.com by 358,000. With 737,000 sessions, wine.com placed second again but was behind totalwine.com by 8.5 million sessions. empirewine.com outperformed wine.com with a higher conversion rate of 5.50-6.00%, while wine.com’s conversion rate was 3.50-4.00%. Additionally, klwines.com led in average order value (AOV) with $400-425, contrasting with wine.com's AOV of $175-200.

empirewine.com screenshot
#1 empirewine.com
1.4M
Revenue
133.6K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
klwines.com screenshot
#2 klwines.com
6.1M
Revenue
592.2K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
totalwine.com screenshot
#3 totalwine.com
82.2M
Revenue
9.2M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
drizly.com screenshot
#4 drizly.com
248.9K
Revenue
23.4K
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
saratogawine.com screenshot
#5 saratogawine.com
256.3K
Revenue
102.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In July large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries wine.com operates in

wine.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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