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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for wine.comwine.com

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4.1M
Revenue
Sep 26
700.2K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $115.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$115.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced growth of 16%, compared to the preceding three months.

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wine.com revenue growth for last six months
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OVERVIEW
wine.com's revenue for online sales reached $4.1 million in September 2026, significantly higher than an average beverages store's monthly revenue of around $35,100. The site recorded a conversion rate of 2.50-3.00%, which falls within the typical range of 1.45% to 4.83% for the beverages category. Additionally, wine.com achieved an average order value (AOV) of $175-200, also within the category's typical range of $62 to $278. With 700,000 sessions, wine.com far exceeded the sessions of an average beverages store, which sees about 8,843 sessions monthly.
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wine.com competitors

totalwine.com leads the market with impressive metrics, boasting revenue of 88.6 million and 421,000 transactions from 9.8 million sessions. In September 2026, wine.com ranks third in revenue with 4.1 million and second in transactions at 20,700, from 700,000 sessions. While wine.com’s average order value (AOV) falls between 175-200, klwines.com surpasses it with an AOV of 400-425 despite trailing in revenue and transactions. empirewine.com showcases a higher conversion rate of 4.50-5.00 compared to wine.com's 2.50-3.00, indicating effective customer engagement. Overall, while wine.com performs well, it still trails behind totalwine.com and competes closely with other players in the evolving wine e-commerce landscape.

empirewine.com screenshot
#1 empirewine.com
1M
Revenue
123K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
klwines.com screenshot
#2 klwines.com
6.1M
Revenue
596.7K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
totalwine.com screenshot
#3 totalwine.com
88.6M
Revenue
9.8M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
drizly.com screenshot
#4 drizly.com
129.4K
Revenue
14.2K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
saratogawine.com screenshot
#5 saratogawine.com
362.3K
Revenue
149K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In September large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries wine.com operates in

wine.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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