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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for wine.comwine.com

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4.9M
Revenue
May 26
851.5K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$175-200
AOV
May 26
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $115.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$115.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced decline of 69%, compared to the preceding three months.

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wine.com revenue decline for last six months
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OVERVIEW
In May 2026, wine.com generated $4,912,799 in online sales, significantly above the FOOD AND DRINK median of $38,214 but far below the leading competitor, totalwine.com, at $83,220,189. Its conversion rate of 3.00-3.50% is close to the industry average, yet shy of the 4.67% high. The average order value (AOV) ranged from $175 to $200, still below the category high of $271. With 851,451 sessions, wine.com attracted fewer visitors than totalwine.com’s impressive 9,833,531, and well below the industry median of 9,722 sessions, reflecting both growth opportunities and competitive challenges.
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wine.com competitors

In May 2026, wine.com generated $4,912,799 in revenue with 26,854 transactions and sessions totaling 851,451, resulting in an average order value (AOV) of $175-200 and a conversion rate of 3.00-3.50%. In comparison, totalwine.com significantly outperformed with $83,220,189 in revenue, though its AOV of $200-225 is slightly higher. klwines.com, while close in revenue at $4,869,015, boasts a much higher AOV of $400-425 but a lower conversion rate of 2.50-3.00%. empirewine.com shows a smaller footprint with $819,221 in revenue and an AOV of $150-175, but its conversion rate of 4.00-4.50% stands out. drizly.com and saratogawine.com lag in revenue, with $142,919 and $339,626 respectively, while both also feature AOVs of $225-250 and $400-425, but very low transaction numbers for saratogawine.com reflect challenges in market capture.

empirewine.com screenshot
#1 empirewine.com
819.2K
Revenue
106.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
4.9M
Revenue
480.8K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
totalwine.com screenshot
#3 totalwine.com
83.2M
Revenue
9.8M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
drizly.com screenshot
#4 drizly.com
142.9K
Revenue
17.3K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
saratogawine.com screenshot
#5 saratogawine.com
339.6K
Revenue
92.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In May large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In May large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries wine.com operates in

wine.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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