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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for wine.comwine.com

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4.7M
Revenue
Apr 26
888.3K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $115.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$115.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced decline of 64%, compared to the preceding three months.

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wine.com revenue decline for last six months
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OVERVIEW
In April 2026, wine.com generated $4,684,257 in online sales, significantly higher than the food and drink median of $34,444, yet still trailing behind the leading totalwine.com at $60,533,489. With a conversion rate of 3.00-3.50%, wine.com is slightly below the high of 4.52%, while its average order value (AOV) of $150-175 remains below the category high of $268. The site recorded 888,345 sessions, well below totalwine.com’s 8,623,849 sessions, and lower than the food and drink median of 9,739, indicating room for growth in traffic and engagement.
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wine.com competitors

As of April 2026, wine.com generates a revenue of $4,684,257 from 30,463 transactions, with a conversion rate of 3.00-3.50% across 888,345 sessions. In comparison, totalwine.com leads significantly with a revenue of $60,533,489 and a higher conversion rate of 3.50-4.00%, benefiting from over 8.6 million sessions. klwines.com, although lower in revenue at $4,921,279, achieves a higher Average Order Value (AOV) of $375-400, but its conversion rate of 2.00-2.50% indicates less efficiency. empirewine.com boasts a strong conversion rate of 4.50-5.00%, although its revenue of $885,740 and 5,223 transactions fall short of wine.com. Meanwhile, drizly.com and saratogawine.com trail with revenues of $145,036 and $189,566 respectively, and notably low transaction counts, illustrating the competitive landscape in online wine sales.

empirewine.com screenshot
#1 empirewine.com
885.7K
Revenue
104.4K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
4.9M
Revenue
497.3K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#3 totalwine.com
60.5M
Revenue
8.6M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#4 drizly.com
145K
Revenue
17.6K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
saratogawine.com screenshot
#5 saratogawine.com
189.6K
Revenue
82.9K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In April large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In April large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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