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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for wine.comwine.com

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13.4M
Revenue
Jan 26
1.2M
Sessions
Jan 26
5.5-6.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $115.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$115.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced growth of 203%, compared to the preceding three months.

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wine.com revenue growth for last six months
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OVERVIEW
In January 2026, wine.com reported online sales revenue of $13,360,130, significantly below the FOOD AND DRINK median of $46,974 and far behind totalwine.com’s $99,065,104. The site achieved a conversion rate between 5.50-6.00%, exceeding the category average of 5.07%, with an average order value (AOV) of $200-225, lower than the high of $275 in the sector. With 1,150,442 sessions, wine.com falls short of totalwine.com's leading 10,579,770 sessions and below the median of 11,152 in the industry, indicating room for growth in both traffic and revenue.
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wine.com competitors

In January 2026, wine.com outperformed most of its competitors in terms of revenue, with a total of $13,360,130. totalwine.com came closest with a revenue of $99,065,104, while the other competitors such as klwines.com, empirewine.com, and drizly.com lagged behind significantly. In terms of transactions, wine.com also led the pack with 65,086 transactions, followed by totalwine.com with 506,378 transactions. However, when it came to conversion rates, wine.com was on par with totalwine.com at 5.50-6.00%. This indicates that wine.com not only generates high revenue but also effectively converts its sessions into transactions. Additionally, wine.com's average order value (AOV) fell within a competitive range of $200-$225, showcasing its ability to attract customers willing to spend in that range.

empirewine.com screenshot
#1 empirewine.com
1.2M
Revenue
152.2K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
7.8M
Revenue
730.8K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#3 totalwine.com
99.1M
Revenue
10.6M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#4 drizly.com
239.3K
Revenue
27.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
saratogawine.com screenshot
#5 saratogawine.com
281.5K
Revenue
90K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In January large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In January large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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