wine.com
Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wine.com Annual Revenue and Growth
wine.com's annual sales on its online store amounted to $204M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
wine.com's monthly revenueOVER TIME
Over the past three months, wine.com revenue has experienced growth of 198%, compared to the preceding three months.
wine.com competitors
In December 2025, wine.com generated a revenue of $28,624,332 with 120,921 transactions and 2,224,886 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 5.00-5.50%. Comparing this to its competitors, we see that empirewine.com lagged behind with revenue of $1,349,570, 8,515 transactions, and 185,594 sessions, offering an AOV of $150-175 and a conversion rate of 4.50-5.00%. On the other hand, totalwine.com emerged as a strong competitor with a revenue of $144,251,557, 732,450 transactions, and 16,159,312 sessions, featuring an AOV of $175-200 and a conversion rate of 4.50-5.00%. While klwines.com and drizly.com also presented formidable figures, saratogawine.com fell short with lower revenue, transactions, sessions, AOV, and conversion rates compared to wine.com and its other competitors.
Revenue share by device at wine.com
In December large majority of sales on wine.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
wine.com channels
Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.
wine.com Google Ads spend
Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wine.com devices
Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
