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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for wine.comwine.com

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6.5M
Revenue
Mar 26
868.2K
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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Wine.com is an online platform that offers a vast selection of wines for purchase. They provide a wide range of red, white, rosé, and sparkling wines from various regions worldwide. Additionally, they offer wine-related accessories and gift options. The website focuses on delivering a seamless user experience and convenient wine shopping.

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wine.com Annual Revenue and Growth

wine.com's annual sales on its online store amounted to $115.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$115.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
wine.com revenue by year

wine.com's monthly revenueOVER TIME
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Over the past three months, wine.com revenue has experienced decline of 43%, compared to the preceding three months.

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wine.com revenue decline for last six months
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OVERVIEW
In March 2026, wine.com reported online sales revenue of $6,450,998, significantly lower than the food and drink industry median of $38,467, with a conversion rate of 3.50-4.00%, below the industry's high of 4.75%. The average order value (AOV) ranged between $175-200, compared to the industry high of $263. wine.com attracted 868,201 sessions, far less than totalwine.com's leading 8,100,334 sessions and the industry median of 9,782, indicating opportunities for growth in revenue, conversion rates, and overall traffic within the competitive online beverage market.
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wine.com competitors

In March 2026, wine.com generated $6,450,998 in revenue from 32,971 transactions and 868,201 sessions with an average order value (AOV) of $175-200 and a conversion rate of 3.50-4.00%. Compared to its competitors, wine.com falls behind totalwine.com in revenue, which earned $76,938,849 from 370,685 transactions and 8,100,334 sessions, with an AOV of $200-225 and a conversion rate of 4.50-5.00%. However, wine.com outperformed empirewine.com, klwines.com, drizly.com, and saratogawine.com in revenue, transactions, and sessions, with competitive AOVs and conversion rates. klwines.com had the highest AOV of $375-400, while saratogawine.com had the lowest conversion rate of 0.50-1.00%. Despite facing stiff competition, wine.com maintained a solid performance in the online wine market in March 2026.

empirewine.com screenshot
#1 empirewine.com
884.9K
Revenue
105.7K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
klwines.com screenshot
#2 klwines.com
5.7M
Revenue
574.2K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#3 totalwine.com
76.9M
Revenue
8.1M
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
drizly.com screenshot
#4 drizly.com
152.9K
Revenue
17.5K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
saratogawine.com screenshot
#5 saratogawine.com
319.5K
Revenue
117.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wine.com vs top market performers
wine.com
top retailers
conversion rate vs average order value for wine.com and its competitors
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Revenue share by device at wine.com

In March large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In March large majority of sales on wine.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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wine.com channels

Identify top traffic channels that drive growth for wine.comand discover how performance of traffic channels has changed over time.

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wine.com Google Ads spend

Evaluate wine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wine.com devices

Review wine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wine.com top markets

Explore wine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wine.com country & global rank

Assess the ranking of wine.com among other retailers within its primary country and worldwide.

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