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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for sephora.czsephora.cz

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366.5K
Revenue
Sep 26
492.7K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Sephora.cz is an online marketplace that offers a wide range of beauty and skincare products. The website provides a vast selection of cosmetics, fragrances, haircare, and body care products from leading brands. Users can browse and purchase their desired items conveniently through this online platform.

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sephora.cz Annual Revenue and Growth

sephora.cz's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.cz revenue by year

sephora.cz's monthly revenueOVER TIME
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Over the past three months, sephora.cz revenue has experienced growth of 0.79%, compared to the preceding three months.

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sephora.cz revenue growth for last six months
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OVERVIEW
sephora.cz attracted 493,000 sessions in September 2026, significantly outperforming a typical store in the beauty and cosmetics category, which sees around 14,500 sessions. The site generated $366,000 in online sales, well above the typical store's revenue of $35,500. Its conversion rate ranged from 0.50% to 1.00%, falling short of the typical range of 1.06% to 4.56%. The average order value (AOV) was $75-100, comfortably within the typical AOV range of $50 to $214 for the beauty and cosmetics category.
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sephora.cz competitors

In September 2026, ulta.com leads the beauty e-commerce space with an impressive revenue of $186.2 million from 2.2 million transactions across 59.7 million sessions. In comparison, sephora.cz reports revenue of $366,000, with 4,287 transactions from 493,000 sessions, placing it last among its competitors. sephora.com follows with $76.2 million in revenue and 944,000 transactions, while boots.com also outperforms sephora.cz, generating $85 million in revenue from 914,000 transactions. notino.co.uk and cultbeauty.com show significantly lower metrics as well, with revenues of $7.2 million and $8.6 million, respectively. All competitors exhibit higher conversion rates, with ulta.com achieving between 3.50-4.00%, contrasting sharply with sephora.cz's rate of 0.50-1.00%. Overall, sephora.cz trails in all key metrics, highlighting a substantial gap in performance against these leading brands.

sephora.com screenshot
#1 sephora.com
76.2M
Revenue
66.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
186.2M
Revenue
59.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
boots.com screenshot
#3 boots.com
85M
Revenue
28.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#4 cultbeauty.com
8.6M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
notino.co.uk screenshot
#5 notino.co.uk
7.2M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sephora.cz vs top market performers
sephora.cz
top retailers
conversion rate vs average order value for sephora.cz and its competitors
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Revenue share by device at sephora.cz

In September large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.cz channels

Identify top traffic channels that drive growth for sephora.czand discover how performance of traffic channels has changed over time.

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sephora.cz Google Ads spend

Evaluate sephora.cz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.cz devices

Review sephora.cz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.cz top markets

Explore sephora.cz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.cz country & global rank

Assess the ranking of sephora.cz among other retailers within its primary country and worldwide.

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