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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sephora.czsephora.cz

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568.6K
Revenue
Nov 25
699.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Sephora.cz is an online marketplace that offers a wide range of beauty and skincare products. The website provides a vast selection of cosmetics, fragrances, haircare, and body care products from leading brands. Users can browse and purchase their desired items conveniently through this online platform.

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sephora.cz Annual Revenue and Growth

sephora.cz's annual sales on its online store amounted to $7.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.cz revenue by year

sephora.cz's monthly revenueOVER TIME
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Over the past three months, sephora.cz revenue has experienced growth of 35%, compared to the preceding three months.

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sephora.cz revenue growth for last six months
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OVERVIEW
In November 2025, sephora.cz achieved impressive online sales of $568,562, significantly outperforming the BEAUTY AND COSMETICS median of $52,547, yet trailing far behind ulta.com’s dominance with $145,643,880. The site recorded a conversion rate of 1.00-1.50%, below the high of 5.32% but above the low of 1.38% in the industry, with an average order value (AOV) ranging from $75-100, also under the industry high of $204. With 699,901 sessions, sephora.cz shows robust engagement, yet it pales in comparison to the 76,114,809 sessions seen on sephora.com, while exceeding the industry median of 19,748 sessions.
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sephora.cz competitors

In November 2025, sephora.cz reported revenue of 568,562 CZK from 7,397 transactions and 699,901 sessions, with an average order value (AOV) between 75-100 CZK and a conversion rate of 1.00-1.50%. Compared to its competitors, sephora.cz falls behind in revenue when looking at sephora.com, ulta.com, boots.com, cultbeauty.com, and notino.co.uk. For instance, sephora.com generated 106,687,444 USD in revenue from 1,379,342 transactions and 76,114,809 sessions with a slightly higher AOV and conversion rate. ulta.com, boots.com, and cultbeauty.com also outperformed sephora.cz in terms of revenue, transactions, sessions, and conversion rates, with cultbeauty.com having a significantly higher AOV. notino.co.uk, on the other hand, had a similar revenue to sephora.cz but with fewer transactions and sessions and a slightly higher conversion rate.

sephora.com screenshot
#1 sephora.com
106.7M
Revenue
76.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
145.6M
Revenue
60.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
125.2M
Revenue
43.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#4 cultbeauty.com
21.2M
Revenue
2.3M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
notino.co.uk screenshot
#5 notino.co.uk
8.5M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sephora.cz vs top market performers
sephora.cz
top retailers
conversion rate vs average order value for sephora.cz and its competitors
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Revenue share by device at sephora.cz

In November large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.cz channels

Identify top traffic channels that drive growth for sephora.czand discover how performance of traffic channels has changed over time.

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sephora.cz Google Ads spend

Evaluate sephora.cz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.cz devices

Review sephora.cz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.cz top markets

Explore sephora.cz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.cz country & global rank

Assess the ranking of sephora.cz among other retailers within its primary country and worldwide.

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