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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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300.9K
Revenue
Apr 26
497.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Sephora.cz is an online marketplace that offers a wide range of beauty and skincare products. The website provides a vast selection of cosmetics, fragrances, haircare, and body care products from leading brands. Users can browse and purchase their desired items conveniently through this online platform.

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sephora.cz Annual Revenue and Growth

sephora.cz's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.cz revenue by year

sephora.cz's monthly revenueOVER TIME
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Over the past three months, sephora.cz revenue has experienced decline of 37%, compared to the preceding three months.

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sephora.cz revenue decline for last six months
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OVERVIEW
In April 2026, sephora.cz, operating in the BEAUTY AND COSMETICS sector, generated online sales revenue of $300,859, significantly above the median of $40,161 for its industry, though still far behind sephora.com’s $117,760,640. Its conversion rate ranged from 0.50-1.00%, lower than the high industry standard of 4.38% and above the low of 1.08%. The average order value (AOV) was between $75-100, below the industry's high of $195 and above its low of $45. With 497,766 sessions, sephora.cz far surpassed the BEAUTY AND COSMETICS median of 20,819, but trailed far behind sephora.com’s 84,653,344 sessions.
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sephora.cz competitors

In April 2026, sephora.cz generated a revenue of $300,859 from 3,707 transactions and 497,766 sessions, resulting in a conversion rate between 0.50-1.00%. In stark contrast, sephora.com dominated the market with a revenue of $117,760,640, benefiting from a much higher conversion rate of 1.50-2.00%. ulta.com also outperformed sephora.cz, achieving $85,030,871 in revenue and a remarkable conversion rate of 2.50-3.00%. boots.com generated $95,016,392 with a conversion rate of 3.00-3.50%, indicating strong efficiency in turning visitors into buyers. Meanwhile, cultbeauty.com, despite its lower revenue of $10,844,232, boasted a significantly higher average order value of $175-200 and a similar conversion rate range. notino.co.uk remained modest with a revenue of $3,827,723 and a conversion rate of 2.50-3.00%. Overall, sephora.cz trails its competitors in both revenue and conversion efficiency.

sephora.com screenshot
#1 sephora.com
117.8M
Revenue
84.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
85M
Revenue
46.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
95M
Revenue
28.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#4 cultbeauty.com
10.8M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
notino.co.uk screenshot
#5 notino.co.uk
3.8M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sephora.cz vs top market performers
sephora.cz
top retailers
conversion rate vs average order value for sephora.cz and its competitors
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Revenue share by device at sephora.cz

In April large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.cz channels

Identify top traffic channels that drive growth for sephora.czand discover how performance of traffic channels has changed over time.

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sephora.cz Google Ads spend

Evaluate sephora.cz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.cz devices

Review sephora.cz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.cz top markets

Explore sephora.cz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.cz country & global rank

Assess the ranking of sephora.cz among other retailers within its primary country and worldwide.

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