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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

sephora.cz

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427.7K

Revenue

379.7K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: CZECHIA
Website category: BEAUTY AND COSMETICS

Sephora.cz is an online marketplace that offers a wide range of beauty and skincare products. The website provides a vast selection of cosmetics, fragrances, haircare, and body care products from leading brands. Users can browse and purchase their desired items conveniently through this online platform.

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sephora.cz's revenueOVER TIME
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Over the past three months, sephora.cz revenue has experienced decline of 25%, compared to the preceding three months.

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sephora.cz revenue decline for last six months

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OVERVIEW

For the month of May 2025, sephora.cz in the BEAUTY AND COSMETICS industry generated $427,749 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The store had 379,702 sessions, while the highest sessions came from sephora.com at 38,510,361. The median revenue in the industry was $46,882, with the largest online store being ulta.com at $96,002,620. The very high conversion rate in the industry was 4.51% and the very low was 1.17%, while the very high AOV was $213 and the very low was $53, highlighting sephora.cz's performance metrics.

sephora.cz competitors

In May 2025, sephora.cz generated a revenue of 427,749 CZK with 4,504 transactions and 379,702 sessions, boasting an average order value (AOV) of 75-100 CZK and a conversion rate of 1.00-1.50%. In comparison, sephora.com outperformed sephora.cz with a revenue of 49,097,273 USD, 606,925 transactions, and 38,510,361 sessions. ulta.com and boots.com also surpassed sephora.cz in terms of revenue, transactions, and sessions, with conversion rates ranging from 3.00-3.50%. notino.co.uk and cultbeauty.com had lower revenues compared to sephora.cz, but their conversion rates were higher. Overall, sephora.cz had a decent performance in terms of revenue and transactions but lagged behind its competitors in sessions and conversion rates, indicating potential areas for improvement in driving traffic and enhancing user engagement.

#1 sephora.com

49.1M

Revenue

38.5M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 ulta.com

96M

Revenue

34.9M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 boots.com

79.7M

Revenue

27.7M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 cultbeauty.com

8.8M

Revenue

1.7M

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

#5 notino.co.uk

5.5M

Revenue

1.9M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

sephora.cz

$427.7K

feelunique.com

TOP MARKET PERFORMERSby revenue

sephora.cz vs top market performers

sephora.cz

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Revenue share by device at sephora.cz

In May large majority of sales on sephora.cz, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

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sephora.cz channels

Identify top traffic channels that drive growth for sephora.czand discover how performance of traffic channels has changed over time.

sephora.cz Google Ads spend

Evaluate sephora.cz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sephora.cz devices

Review sephora.cz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sephora.cz top markets

Explore sephora.cz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.