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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sephora.czsephora.cz

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462.3K
Revenue
Dec 25
701.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Sephora.cz is an online marketplace that offers a wide range of beauty and skincare products. The website provides a vast selection of cosmetics, fragrances, haircare, and body care products from leading brands. Users can browse and purchase their desired items conveniently through this online platform.

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sephora.cz Annual Revenue and Growth

sephora.cz's annual sales on its online store amounted to $7.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.cz revenue by year

sephora.cz's monthly revenueOVER TIME
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Over the past three months, sephora.cz revenue has experienced growth of 54%, compared to the preceding three months.

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sephora.cz revenue growth for last six months
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OVERVIEW
In December 2025, sephora.cz generated $462,320 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, yet still far behind the leader ulta.com at $152,769,917; its conversion rate ranged from 0.50-1.00%, below the industry high of 4.87%, while its average order value (AOV) was between $75-100, also lower than the top tier of $191; with 701,843 sessions, sephora.cz's traffic is considerably above the median of 23,270, illustrating strong engagement, yet still a fraction of sephora.com’s 76,213,109 sessions, reflecting a need for growth in conversion and AOV.
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sephora.cz competitors

In December 2025, sephora.cz lagged behind its competitors in terms of revenue, with $462,320 compared to sephora.com's $88,260,263, ulta.com's $152,769,917, boots.com's $115,003,829, cultbeauty.com's $14,297,460, and notino.co.uk's $7,027,577. sephora.cz also had fewer transactions at 6,129, lower than the numbers for sephora.com (1,246,501), ulta.com (2,208,745), and boots.com (1,471,564). The site's sessions at 701,843 were notably lower compared to the sessions for the other competitors, with the closest being boots.com at 49,388,130. However, sephora.cz had a competitive average order value (AOV) between $75-$100 and a conversion rate ranging from 0.50-1.00%, which were on par with some of its competitors, indicating a potential for growth in the future.

sephora.com screenshot
#1 sephora.com
88.3M
Revenue
76.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ulta.com screenshot
#2 ulta.com
152.8M
Revenue
66.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
115M
Revenue
49.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#4 cultbeauty.com
14.3M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
notino.co.uk screenshot
#5 notino.co.uk
7M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sephora.cz vs top market performers
sephora.cz
top retailers
conversion rate vs average order value for sephora.cz and its competitors
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Revenue share by device at sephora.cz

In December large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.cz channels

Identify top traffic channels that drive growth for sephora.czand discover how performance of traffic channels has changed over time.

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sephora.cz Google Ads spend

Evaluate sephora.cz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.cz devices

Review sephora.cz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.cz top markets

Explore sephora.cz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.cz country & global rank

Assess the ranking of sephora.cz among other retailers within its primary country and worldwide.

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