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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for sephora.czsephora.cz

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314.4K
Revenue
Sep 25
446.9K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Sephora.cz is an online marketplace that offers a wide range of beauty and skincare products. The website provides a vast selection of cosmetics, fragrances, haircare, and body care products from leading brands. Users can browse and purchase their desired items conveniently through this online platform.

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sephora.cz Annual Revenue and Growth

sephora.cz's annual sales on its online store amounted to $7.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.cz revenue by year

sephora.cz's monthly revenueOVER TIME
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Over the past three months, sephora.cz revenue has experienced decline of 27%, compared to the preceding three months.

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sephora.cz revenue decline for last six months
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OVERVIEW
In September 2025, sephora.cz achieved online sales revenue of $314,376, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, though far behind ulta.com’s $93,223,020. Its conversion rate ranged between 0.50-1.00%, below the industry’s high of 4.54%, while its average order value (AOV) stood at $75-100, below the top AOV of $203. With 446,872 sessions, sephora.cz significantly outperformed the sector median of 18,928, but lagged behind sephora.com, which had an impressive 45,764,193 sessions. These metrics highlight sephora.cz's strong revenue performance but indicate opportunities for improvement in conversion rates and AOV.
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sephora.cz competitors

In September 2025, sephora.cz showed a revenue of 314,376 with 3,888 transactions and 446,872 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 0.50-1.00. When compared to its competitors, sephora.com leads the pack with a revenue of 53,720,908, 686,671 transactions, and 45,764,193 sessions, maintaining a similar AOV and a higher conversion rate of 1.00-1.50. ulta.com follows closely behind with 93,223,020 in revenue, 1,264,663 transactions, and 40,907,458 sessions, though with a lower AOV of 50-75 but a much higher conversion rate of 3.00-3.50. boots.com and cultbeauty.com also outperform sephora.cz in terms of revenue, transactions, and sessions, with cultbeauty.com standing out with a higher AOV of 175-200. notino.co.uk shows similar revenue and sessions to sephora.cz but excels in both transactions and conversion rate at 71,346 and 4.00-4.50 respectively.

sephora.com screenshot
#1 sephora.com
53.7M
Revenue
45.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
93.2M
Revenue
40.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
72.7M
Revenue
28.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#4 cultbeauty.com
8.9M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
notino.co.uk screenshot
#5 notino.co.uk
5.4M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sephora.cz vs top market performers
sephora.cz
top retailers
conversion rate vs average order value for sephora.cz and its competitors
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Revenue share by device at sephora.cz

In September large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sephora.cz, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.cz channels

Identify top traffic channels that drive growth for sephora.czand discover how performance of traffic channels has changed over time.

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sephora.cz Google Ads spend

Evaluate sephora.cz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.cz devices

Review sephora.cz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.cz top markets

Explore sephora.cz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.cz country & global rank

Assess the ranking of sephora.cz among other retailers within its primary country and worldwide.

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