May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

hipp.de

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477.7K

Revenue

1.3M

Sessions

1.0-1.5%

Conversion rate

$25-50

Average order value

Online only revenue for hipp.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: GERMANY
Website category: FOOD AND DRINK

Informieren Sie sich zu Milchnahrung, Beikost, Nahrung für Kinder, Pflegeprodukten sowie Schwangerschaft. Werden Sie Mitglied im HiPP Mein BabyClub.

hipp.de’s revenueOVER TIME
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Over the past three months, hipp.de revenue has experienced decline of 29%, compared to the preceding three months.

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hipp.de revenue decline for last six months

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OVERVIEW

hipp.de, a FOOD AND DRINK industry website, recorded $477,718 in online sales revenue for May 2024, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $25-50. The website had 1,302,328 sessions during the month. Compared to the industry median revenue of $95,593, hipp.de's performance metrics show a steady growth. However, the top player in the category, nespresso.com, had a significantly higher revenue of $71,923,187 and 10,354,414 sessions. With room for improvement, hipp.de could aim to increase their conversion rate and AOV to drive further revenue growth and market competitiveness.

hipp.de competitors

In May 2024, hipp.de generated a revenue of 477,718 with 13,952 transactions and 1,302,328 sessions. Their Average Order Value (AOV) ranged between 25-50, and their conversion rate was between 1.00-1.50. When compared to its competitors, hipp.de falls behind in revenue compared to top performers like babyartikel.de with 6,842,124 in revenue, babymarkt.de with 7,609,870, and rossmann.de with 10,982,297. However, hipp.de has a similar conversion rate to lillydoo.com and a higher AOV than lillydoo.com, windeln.de, and rossmann.de. Despite having fewer transactions and lower revenue than some competitors, hipp.de maintains a steady conversion rate, indicating a loyal customer base and efficient marketing strategies. Overall, hipp.de holds its own in the competitive baby products market.

#1 babyartikel.de

6.8M

Revenue

1.3M

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

#2 windeln.de

750.9K

Revenue

238.7K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 lillydoo.com

210.9K

Revenue

257.6K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#4 babymarkt.de

7.6M

Revenue

1.6M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#5 rossmann.de

11M

Revenue

8.5M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

hipp.de vs top market performers

hipp.de

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hipp.de channels

Identify top traffic channels that drive growth for hipp.deand discover how performance of traffic channels has changed over time.

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hipp.de Google Ads spend

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hipp.de devices

Review hipp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipp.de top markets

Explore hipp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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