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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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18.4M
Revenue
Oct 25
4.3M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

QVC.de is a website that offers a wide variety of products for sale, including electronics, home appliances, fashion items, beauty products, jewelry, and home furnishings. It provides a convenient platform for customers to browse and purchase goods online, accompanied by detailed product information and customer reviews.

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qvc.de Annual Revenue and Growth

qvc.de's annual sales on its online store amounted to $292.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$292.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
qvc.de revenue by year

qvc.de's monthly revenueOVER TIME
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Over the past three months, qvc.de revenue has experienced decline of 0.37%, compared to the preceding three months.

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qvc.de revenue decline for last six months
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OVERVIEW
In October 2025, qvc.de generated online sales revenue of $18,409,503, significantly below the e-commerce industry median of $93,795 and far behind the leader, michaels.com, at $105,162,923. With a conversion rate of 3.00-3.50%, qvc.de remains competitive yet underperforms compared to the high of 3.89%. The average order value (AOV) ranged from $100 to $125, lower than the industry peak of $350, while it achieved 4,321,664 sessions, starkly lower than michaels.com's 32,351,606, reflecting both the site's reach and conversion challenges within the e-commerce landscape.
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qvc.de competitors

When comparing qvc.de to its competitors in October 2025, it is evident that qvc.de falls behind in terms of revenue compared to aboutyou.de, which leads with a revenue of €43,777,153. qvc.de comes closest to qvcuk.com in terms of revenue, with qvcuk.com generating €18,203,474 compared to qvc.de's revenue of €18,409,503. However, qvc.de outperforms both qvcuk.com and asambeauty.com in terms of transactions, with 147,966 transactions compared to 151,563 for qvcuk.com and 20,195 for asambeauty.com. saturn.de leads in transactions with 94,773, despite generating the highest revenue of €25,635,415. qvc.de's conversion rate of 3.00-3.50% falls in the middle range when compared to its competitors, with qvcuk.com leading in conversion rate at 5.00-5.50%. Overall, qvc.de holds its own in transactions and revenue but can strive for improvement in conversion rate to compete more closely with its rivals.

asambeauty.com screenshot
#1 asambeauty.com
1.6M
Revenue
808.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
qvcuk.com screenshot
#2 qvcuk.com
18.2M
Revenue
3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
saturn.de screenshot
#3 saturn.de
25.6M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
aboutyou.de screenshot
#4 aboutyou.de
43.8M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
1-2-3.tv screenshot
#5 1-2-3.tv
12.2K
Revenue
4.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
qvc.de vs top market performers
qvc.de
top retailers
conversion rate vs average order value for qvc.de and its competitors
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Revenue share by device at qvc.de

In October large majority of sales on qvc.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In October large majority of sales on qvc.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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qvc.de channels

Identify top traffic channels that drive growth for qvc.deand discover how performance of traffic channels has changed over time.

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qvc.de Google Ads spend

Evaluate qvc.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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qvc.de devices

Review qvc.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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qvc.de top markets

Explore qvc.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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qvc.de country & global rank

Assess the ranking of qvc.de among other retailers within its primary country and worldwide.

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