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Jul 2025
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Home/Insights/Retailers/niawigs.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for niawigs.comniawigs.com

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5.9K
Revenue
3.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Niawigs.com is a website that caters to customers who are in search of various types of wigs. Their product range includes lace front wigs, full lace wigs, hair bundles, and closures. They offer different styles, lengths, and colors to suit different preferences, allowing customers to enhance their hair aesthetics.

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niawigs.com's revenueOVER TIME
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Over the past three months, niawigs.com revenue has experienced decline of 18%, compared to the preceding three months.

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niawigs.com revenue decline for last six months
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OVERVIEW
niawigs.com's performance metrics for July 2025 in the BEAUTY AND COSMETICS industry: online sales revenue of $5,925 (median $48,182), conversion rate 1.00-1.50% (high 4.31%, low 1.0%), AOV $150-175 (high $211, low $51), and 3,369 sessions (median 20,909, highest 41,064,568 from sephora.com).
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niawigs.com competitors

In July 2025, niawigs.com had a revenue of $5,925 with 38 transactions and 3,369 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, niawigs.com falls behind in terms of revenue and transaction numbers. divatress.com leads with $8,689 in revenue from 101 transactions and 5,557 sessions, offering a lower AOV of $75-100 but a higher conversion rate of 1.50-2.00%. On the other end of the spectrum, hairvivi.com excels with a staggering revenue of $186,561 from 481 transactions and 252,304 sessions, showcasing an AOV of $375-400 and a conversion rate of 0.00-0.50%. Despite the tough competition, niawigs.com holds its ground with a similar AOV as perfectlocks.com and a comparable conversion rate to wigs.com.

divatress.com screenshot
#1 divatress.com
8.7K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hairvivi.com screenshot
#2 hairvivi.com
186.6K
Revenue
252.3K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
truegloryhair.com screenshot
#3 truegloryhair.com
70.5K
Revenue
28.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
perfectlocks.com screenshot
#4 perfectlocks.com
48.3K
Revenue
82.1K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
wigs.com screenshot
#5 wigs.com
1.4M
Revenue
454.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
niawigs.com vs top market performers
niawigs.com
top retailers
conversion rate vs average order value for niawigs.com and its competitors
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Revenue share by device at niawigs.com

In July large majority of sales on niawigs.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on niawigs.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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niawigs.com channels

Identify top traffic channels that drive growth for niawigs.comand discover how performance of traffic channels has changed over time.

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niawigs.com Google Ads spend

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niawigs.com devices

Review niawigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niawigs.com top markets

Explore niawigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niawigs.com country & global rank

Assess the ranking of niawigs.com among other retailers within its primary country and worldwide.

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