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Oct 2025
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Home/Insights/Retailers/niawigs.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for niawigs.comniawigs.com

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4.8K
Revenue
Oct 25
2.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Niawigs.com is a website that caters to customers who are in search of various types of wigs. Their product range includes lace front wigs, full lace wigs, hair bundles, and closures. They offer different styles, lengths, and colors to suit different preferences, allowing customers to enhance their hair aesthetics.

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niawigs.com Annual Revenue and Growth

niawigs.com's annual sales on its online store amounted to $360.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$360.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
niawigs.com revenue by year

niawigs.com's monthly revenueOVER TIME
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Over the past three months, niawigs.com revenue has experienced growth of 3.9%, compared to the preceding three months.

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niawigs.com revenue growth for last six months
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OVERVIEW
In October 2025, niawigs.com, operating in the lifestyle and beauty cosmetics sector, generated online sales revenue of $4,798, significantly below the median of $41,294, with a conversion rate ranging from 1.00-1.50%, which falls within the lower spectrum of the industry; their average order value (AOV) was between $125-150, compared to a high of $202, while the site attracted 2,782 sessions, starkly lower than the median of 18,156, showcasing the need for improved engagement and sales strategies in a competitive market dominated by players like themancompany.com and sephora.com.
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niawigs.com competitors

In October 2025, niawigs.com reported a revenue of $4,798 with 33 transactions and 2,782 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, niawigs.com falls behind in revenue and transactions compared to wigs.com which generated $1,282,534 in revenue from 4,617 transactions and 311,851 sessions. However, niawigs.com performs similarly to truegloryhair.com in terms of revenue and AOV. hairvivi.com stands out with significantly higher revenue and transaction numbers, while divatress.com has a higher conversion rate. perfectlocks.com falls within a similar range to niawigs.com in terms of AOV and conversion rate, but has higher revenue and transaction numbers. Overall, niawigs.com is competitive in the market but may need to focus on increasing transactions and sessions to catch up to its higher-performing competitors.

divatress.com screenshot
#1 divatress.com
7.7K
Revenue
5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hairvivi.com screenshot
#2 hairvivi.com
190.9K
Revenue
195.8K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
truegloryhair.com screenshot
#3 truegloryhair.com
29.4K
Revenue
12.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
perfectlocks.com screenshot
#4 perfectlocks.com
77.5K
Revenue
85.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wigs.com screenshot
#5 wigs.com
1.3M
Revenue
311.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
niawigs.com vs top market performers
niawigs.com
top retailers
conversion rate vs average order value for niawigs.com and its competitors
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Revenue share by device at niawigs.com

In October large majority of sales on niawigs.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In October large majority of sales on niawigs.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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niawigs.com channels

Identify top traffic channels that drive growth for niawigs.comand discover how performance of traffic channels has changed over time.

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niawigs.com Google Ads spend

Evaluate niawigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niawigs.com devices

Review niawigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niawigs.com top markets

Explore niawigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niawigs.com country & global rank

Assess the ranking of niawigs.com among other retailers within its primary country and worldwide.

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