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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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33.5K
Revenue
10.5K
Sessions
2.0-2.5%
Conversion rate
$125-150
Average order value
Online only revenue for niawigs.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Niawigs.com is a website that caters to customers who are in search of various types of wigs. Their product range includes lace front wigs, full lace wigs, hair bundles, and closures. They offer different styles, lengths, and colors to suit different preferences, allowing customers to enhance their hair aesthetics.

niawigs.com’s revenueOVER TIME
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Over the past three months, niawigs.com revenue has experienced decline of 18%, compared to the preceding three months.

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niawigs.com revenue decline for last six months
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OVERVIEW
niawigs.com, a BEAUTY AND COSMETICS industry website, had a revenue of $33,536 in August 2024, with a conversion rate of 2.00-2.50% and an AOV of $125-150. This performance falls below the industry median revenue of $55,432, with ulta.com leading at $83,234,865. However, niawigs.com's conversion rate and AOV are within the industry range, with a high conversion rate of 4.4% and AOV of $186, and a low conversion rate of 1.36% and AOV of $48. The website also had 10,524 sessions, while sephora.com led with 40,912,844 sessions and a median of 24,118 sessions in the industry.
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niawigs.com competitors

niawigs.com stands out among its competitors in terms of revenue, with $33,536 in August 2024. Despite having a lower revenue compared to some of its competitors like wigs.com ($1,538,110) and hairvivi.com ($252,031), niawigs.com has a higher Average Order Value (AOV) range of $125-150. Additionally, niawigs.com has a competitive conversion rate range of 2.00-2.50%. In terms of transactions and sessions, niawigs.com falls behind wigs.com and divatress.com, but outperforms truegloryhair.com and perfectlocks.com. Overall, niawigs.com holds its ground in the market with a strong AOV and conversion rate, despite not being the top player in terms of revenue, transactions, and sessions. Its focus on attracting quality leads and maximizing each transaction's value sets it apart in the competitive landscape of online wig retailers.

#1 divatress.com
372.3K
Revenue
184.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 hairvivi.com
252K
Revenue
104.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
#3 truegloryhair.com
97.5K
Revenue
44.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 perfectlocks.com
83.6K
Revenue
98.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
#5 wigs.com
1.5M
Revenue
283.1K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
niawigs.com vs top market performers
niawigs.com
top retailers
conversion rate vs average order value for niawigs.com and its competitors
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niawigs.com brandsby revenue

1
Logo for niawigsNiawigs

niawigs.com categoriesby revenue

1
Wigs
2
Apparel & Accessories
3
Hair Extensions
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brands overtime comparison

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niawigs.com channels

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niawigs.com Google Ads spend

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niawigs.com devices

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niawigs.com top markets

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niawigs.com country & global rank

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