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Sep 2025
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Home/Insights/Retailers/niawigs.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for niawigs.comniawigs.com

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4.9K
Revenue
Sep 25
2.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Niawigs.com is a website that caters to customers who are in search of various types of wigs. Their product range includes lace front wigs, full lace wigs, hair bundles, and closures. They offer different styles, lengths, and colors to suit different preferences, allowing customers to enhance their hair aesthetics.

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niawigs.com Annual Revenue and Growth

niawigs.com's annual sales on its online store amounted to $360.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$360.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
niawigs.com revenue by year

niawigs.com's monthly revenueOVER TIME
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Over the past three months, niawigs.com revenue has experienced growth of 23%, compared to the preceding three months.

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niawigs.com revenue growth for last six months
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OVERVIEW
In September 2025, niawigs.com, operating in the BEAUTY AND COSMETICS sector, generated $4,892 in online sales with a conversion rate of 1.00-1.50%, below the industry median of 4.54%. The average order value (AOV) ranged from $125-150, falling short of the high benchmark of $203, while total sessions reached 2,851, significantly lower than the median of 18,928. Comparatively, ulta.com dominates with revenues of $93,223,020, illustrating the competitive landscape where niawigs.com seeks growth amidst established giants like Sephora. Overall, niawigs.com exhibits opportunities for improvement across key performance metrics.
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niawigs.com competitors

In September 2025, niawigs.com had a revenue of $4,892 with 33 transactions and 2,851 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, we see that niawigs.com lags behind in terms of revenue and transactions. divatress.com outperformed niawigs.com with a revenue of $11,821 from 152 transactions and 8,882 sessions, with an AOV of $75-$100 and a higher conversion rate of 1.50-2.00%. hairvivi.com excelled with a revenue of $175,114, 470 transactions, and 240,964 sessions, demonstrating a high AOV of $350-$375, although with a lower conversion rate of 0.00-0.50%. niawigs.com matched truegloryhair.com in revenue and conversion rate but fell short in transactions and sessions. Overall, niawigs.com has room for growth in increasing transactions and sessions to compete more effectively with its industry rivals.

divatress.com screenshot
#1 divatress.com
11.8K
Revenue
8.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hairvivi.com screenshot
#2 hairvivi.com
175.1K
Revenue
241K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
truegloryhair.com screenshot
#3 truegloryhair.com
43.5K
Revenue
15.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
perfectlocks.com screenshot
#4 perfectlocks.com
53K
Revenue
76.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
wigs.com screenshot
#5 wigs.com
974.3K
Revenue
304.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
niawigs.com vs top market performers
niawigs.com
top retailers
conversion rate vs average order value for niawigs.com and its competitors
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Revenue share by device at niawigs.com

In September large majority of sales on niawigs.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on niawigs.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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niawigs.com channels

Identify top traffic channels that drive growth for niawigs.comand discover how performance of traffic channels has changed over time.

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niawigs.com Google Ads spend

Evaluate niawigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niawigs.com devices

Review niawigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niawigs.com top markets

Explore niawigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niawigs.com country & global rank

Assess the ranking of niawigs.com among other retailers within its primary country and worldwide.

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