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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.7M
Revenue
Nov 25
723.9K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Ritual.com is an online platform that offers a wide range of essential items for purchase. Their inventory includes personal care products, vitamins and supplements, and various health-focused goods. The website provides a convenient way for customers to access and buy these items from the comfort of their own homes.

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ritual.com Annual Revenue and Growth

ritual.com's annual sales on its online store amounted to $25.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ritual.com revenue by year

ritual.com's monthly revenueOVER TIME
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Over the past three months, ritual.com revenue has experienced decline of 11%, compared to the preceding three months.

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ritual.com revenue decline for last six months
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OVERVIEW
In November 2025, ritual.com, operating in the LIFESTYLE industry, generated online sales revenue of $2,682,427, significantly outperforming the median LIFESTYLE revenue of $103,434 but below the category leader mueller.de at $11,807,547; with a conversion rate of 3.00-3.50%, it falls short of the high rate of 4.89%, while its average order value (AOV) of $100-125 is below the industry high of $407; the site recorded 723,944 sessions, greatly exceeding the median of 36,971 but still lagging behind mueller.de's impressive 5,484,028 sessions.
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ritual.com competitors

In November 2025, when comparing ritual.com to its competitors, we see that ritual.com has generated a revenue of $2,682,427 with 24,889 transactions from 723,944 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50. In comparison, naturemade.com has revenue of $1,102,973 with 18,365 transactions from 760,756 sessions, an AOV of $50-75, and a conversion rate of 2.00-2.50. rituals.com leads the pack with a revenue of $48,793,079, 601,845 transactions from 11,331,342 sessions, an AOV of $75-100, and a conversion rate of 5.00-5.50. seekinghealth.com follows with revenue of $971,209, 10,748 transactions from 242,902 sessions, an AOV of $75-100, and a conversion rate of 4.00-4.50. thisisneeded.com generated $3,931,897 in revenue with 44,787 transactions from 228,245 sessions, an AOV of $75-100, and an impressive conversion rate of 19.50-20.00. Lastly, ritualzeroproof.com had revenue of $120,926 with 2,012 transactions from 148,591 sessions, an AOV of $50-75, and a conversion rate of 1.00-1.50.

naturemade.com screenshot
#1 naturemade.com
1.1M
Revenue
760.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rituals.com screenshot
#2 rituals.com
48.8M
Revenue
11.3M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
seekinghealth.com screenshot
#3 seekinghealth.com
971.2K
Revenue
242.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
thisisneeded.com screenshot
#4 thisisneeded.com
3.9M
Revenue
228.2K
Sessions
19.5-20.0%
Conv. rate
$75-100
AOV
ritualzeroproof.com screenshot
#5 ritualzeroproof.com
120.9K
Revenue
148.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ritual.com vs top market performers
ritual.com
top retailers
conversion rate vs average order value for ritual.com and its competitors
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Revenue share by device at ritual.com

In November large majority of sales on ritual.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ritual.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ritual.com channels

Identify top traffic channels that drive growth for ritual.comand discover how performance of traffic channels has changed over time.

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ritual.com Google Ads spend

Evaluate ritual.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ritual.com devices

Review ritual.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ritual.com top markets

Explore ritual.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ritual.com country & global rank

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