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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
546.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Ritual.com is an online platform that offers a wide range of essential items for purchase. Their inventory includes personal care products, vitamins and supplements, and various health-focused goods. The website provides a convenient way for customers to access and buy these items from the comfort of their own homes.

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ritual.com Annual Revenue and Growth

ritual.com's annual sales on its online store amounted to $25.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ritual.com revenue by year

ritual.com's monthly revenueOVER TIME
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Over the past three months, ritual.com revenue has experienced decline of 19%, compared to the preceding three months.

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ritual.com revenue decline for last six months
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OVERVIEW
In September 2025, ritual.com, operating in the LIFESTYLE industry, achieved impressive online sales of $1,401,239, significantly surpassing the median revenue of $77,478, while the largest competitor, mueller.de, reached $5,323,740. The site's conversion rate of 2.00-2.50% is notable, yet below the high of 3.51%, and its average order value (AOV) of $100-125 remains competitive against the LIFESTYLE highs of $460 and lows of $79. With 546,210 sessions, ritual.com far exceeds the median of 28,872, though still trails behind mueller.de's 3,907,915 sessions, highlighting substantial growth opportunities.
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ritual.com competitors

When comparing ritual.com to its competitors in September 2025, several key metrics stand out. naturemade.com has a lower revenue of $777,973 compared to ritual.com's $1,401,239, but higher sessions at 789,201. rituals.com outshines all others with a staggering revenue of $26,147,266 and a high conversion rate of 4.50-5.00. seekinghealth.com and thisisneeded.com both have similar revenue to ritual.com but lower sessions and transactions. However, thisisneeded.com boasts a remarkably high conversion rate of 9.50-10.00. In contrast, ritualzeroproof.com lags behind in revenue at $109,898 with a lower conversion rate of 0.50-1.00. Overall, ritual.com holds its own in revenue and transactions compared to competitors, but there are areas where other domains excel, such as conversion rates and sessions.

naturemade.com screenshot
#1 naturemade.com
778K
Revenue
789.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
rituals.com screenshot
#2 rituals.com
26.1M
Revenue
7.3M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
seekinghealth.com screenshot
#3 seekinghealth.com
1.1M
Revenue
289K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
thisisneeded.com screenshot
#4 thisisneeded.com
5.3M
Revenue
687K
Sessions
9.5-10.0%
Conv. rate
$75-100
AOV
ritualzeroproof.com screenshot
#5 ritualzeroproof.com
109.9K
Revenue
216.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
ritual.com vs top market performers
ritual.com
top retailers
conversion rate vs average order value for ritual.com and its competitors
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Revenue share by device at ritual.com

In September large majority of sales on ritual.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ritual.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ritual.com channels

Identify top traffic channels that drive growth for ritual.comand discover how performance of traffic channels has changed over time.

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ritual.com Google Ads spend

Evaluate ritual.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ritual.com devices

Review ritual.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ritual.com top markets

Explore ritual.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ritual.com country & global rank

Assess the ranking of ritual.com among other retailers within its primary country and worldwide.

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