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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for ritual.comritual.com

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2.3M
Revenue
Dec 25
754.1K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Ritual.com is an online platform that offers a wide range of essential items for purchase. Their inventory includes personal care products, vitamins and supplements, and various health-focused goods. The website provides a convenient way for customers to access and buy these items from the comfort of their own homes.

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ritual.com Annual Revenue and Growth

ritual.com's annual sales on its online store amounted to $25.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ritual.com revenue by year

ritual.com's monthly revenueOVER TIME
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Over the past three months, ritual.com revenue has experienced growth of 20%, compared to the preceding three months.

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ritual.com revenue growth for last six months
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OVERVIEW
In December 2025, ritual.com generated $2,285,567 in online sales, significantly exceeding the LIFESTYLE median of $128,867, yet trailing behind the leader, mueller.de, at $14,224,325. With a conversion rate between 3.00-3.50%, it remains below the LIFESTYLE high of 4.68%. The average order value (AOV) ranged from $75-100, approaching the low end of the LIFESTYLE spectrum, where the highest AOV is $376. The site attracted 754,103 sessions, vastly outpacing the median of 49,509, but still far behind mueller.de's impressive 6,696,151 sessions, indicating strong visibility and engagement in a competitive market.
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ritual.com competitors

When comparing ritual.com to its competitors in December 2025, it is evident that rituals.com stands out with the highest revenue of $46,985,170, significantly surpassing ritual.com's revenue of $2,285,567. Despite having fewer sessions, rituals.com manages to achieve a higher conversion rate of 4.00-4.50% compared to ritual.com's 3.00-3.50%. On the other hand, naturemade.com and seekinghealth.com have revenue figures closer to ritual.com at $1,208,606 and $1,206,158 respectively. However, seekinghealth.com demonstrates a higher conversion rate of 4.50-5.00%, indicating a more efficient customer acquisition process. In terms of average order value (AOV), rituals.com and ritual.com are comparable at 75-100, while naturemade.com has a lower AOV of 50-75. Overall, ritual.com may need to focus on increasing revenue and improving conversion rates to compete more effectively with its counterparts.

naturemade.com screenshot
#1 naturemade.com
1.2M
Revenue
850.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rituals.com screenshot
#2 rituals.com
47M
Revenue
14.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
seekinghealth.com screenshot
#3 seekinghealth.com
1.2M
Revenue
305.3K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
thisisneeded.com screenshot
#4 thisisneeded.com
160.7K
Revenue
285.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
ritualzeroproof.com screenshot
#5 ritualzeroproof.com
172.7K
Revenue
269.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ritual.com vs top market performers
ritual.com
top retailers
conversion rate vs average order value for ritual.com and its competitors
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Revenue share by device at ritual.com

In December large majority of sales on ritual.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ritual.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ritual.com channels

Identify top traffic channels that drive growth for ritual.comand discover how performance of traffic channels has changed over time.

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ritual.com Google Ads spend

Evaluate ritual.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ritual.com devices

Review ritual.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ritual.com top markets

Explore ritual.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ritual.com country & global rank

Assess the ranking of ritual.com among other retailers within its primary country and worldwide.

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