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Aug 2025
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Home/Insights/Retailers/mineralfusion.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for mineralfusion.commineralfusion.com

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23.5K
Revenue
25.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Mineral makeup that delivers. Mineral Fusion offers a variety of natural beauty products powered by minerals. Shop clean cosmetics and nail care today!

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mineralfusion.com's revenueOVER TIME
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Over the past three months, mineralfusion.com revenue has experienced decline of 48%, compared to the preceding three months.

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mineralfusion.com revenue decline for last six months
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OVERVIEW
mineralfusion.com's August 2025 performance metrics in the BEAUTY AND COSMETICS industry include online sales revenue of $23,466 (median $43,264), conversion rate of 1.00-1.50% (industry high 4.33%, low 1.0%), average order value of $50-75 (industry high $202, low $46), and sessions totaling 25,154 (median 22,297; highest 44,212,513 from sephora.com).
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mineralfusion.com competitors

In August 2025, Mineral Fusion's revenue of $23,466 falls below that of its competitors. Londontown USA leads with $316,315, followed by Bare Minerals at $652,139, ILNP at $330,815, Ella Mila at $99,242, and YB Skin at $19,026. In terms of transactions, Mineral Fusion's 357 transactions are surpassed by Bare Minerals' 10,860 transactions, ILNP's 5,208 transactions, Londontown USA's 4,005 transactions, and Ella Mila's 997 transactions. Mineral Fusion also lags behind in sessions with 25,154, as compared to Bare Minerals' 785,198 sessions, Londontown USA's 477,198 sessions, ILNP's 388,054 sessions, and Ella Mila's 95,074 sessions. Despite competitive average order values and conversion rates, Mineral Fusion will need to increase its revenue, transactions, and sessions to better compete with its industry rivals.

londontownusa.com screenshot
#1 londontownusa.com
316.3K
Revenue
477.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
bareminerals.com screenshot
#2 bareminerals.com
652.1K
Revenue
785.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ilnp.com screenshot
#3 ilnp.com
330.8K
Revenue
388.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#4 ellamila.com
99.2K
Revenue
95.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ybskin.com screenshot
#5 ybskin.com
19K
Revenue
13.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mineralfusion.com vs top market performers
mineralfusion.com
top retailers
conversion rate vs average order value for mineralfusion.com and its competitors
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Revenue share by device at mineralfusion.com

In August large majority of sales on mineralfusion.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on mineralfusion.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mineralfusion.com channels

Identify top traffic channels that drive growth for mineralfusion.comand discover how performance of traffic channels has changed over time.

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mineralfusion.com Google Ads spend

Evaluate mineralfusion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mineralfusion.com devices

Review mineralfusion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mineralfusion.com top markets

Explore mineralfusion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mineralfusion.com country & global rank

Assess the ranking of mineralfusion.com among other retailers within its primary country and worldwide.

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