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Jan 2026
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Home/Insights/Retailers/mineralfusion.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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84.8K
Revenue
Jan 26
37.6K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Mineral makeup that delivers. Mineral Fusion offers a variety of natural beauty products powered by minerals. Shop clean cosmetics and nail care today!

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mineralfusion.com Annual Revenue and Growth

mineralfusion.com's annual sales on its online store amounted to $538.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$538.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mineralfusion.com revenue by year

mineralfusion.com's monthly revenueOVER TIME
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Over the past three months, mineralfusion.com revenue has experienced growth of 160%, compared to the preceding three months.

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mineralfusion.com revenue growth for last six months
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OVERVIEW
In January 2026, mineralfusion.com generated $84,777 in online sales, outperforming the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 3.50-4.00%, slightly below the industry high of 4.7%. Its average order value (AOV) ranged between $50-75, well below the sector's high of $194 but above the low of $45. With 37,560 sessions, mineralfusion.com exceeds the median of 22,631, though significantly trails ulta.com, the industry's largest player, which had 47,691,438 sessions and $104,496,353 in revenue. Overall, these metrics indicate strong performance relative to industry averages.
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mineralfusion.com competitors

In January 2026, mineralfusion.com generated a revenue of $84,777 from 1,448 transactions and 37,560 sessions, with a conversion rate ranging from 3.50% to 4.00% and an average order value (AOV) of $50-75. Compared to its competitors, mineralfusion.com falls behind in terms of revenue and sessions but performs better in terms of conversion rate. londontownusa.com leads with a revenue of $295,273 from 4,096 transactions and 350,704 sessions, but has a lower conversion rate of 1.00-1.50%. bareminerals.com tops the revenue charts with $606,943, followed by ilnp.com at $333,694. ellamila.com stands out with a higher AOV of $75-100, while ybskin.com has the highest conversion rate of 4.00-4.50%. Overall, mineralfusion.com competes well in conversion rate but lags behind in revenue and sessions compared to its competitors in the beauty industry.

londontownusa.com screenshot
#1 londontownusa.com
295.3K
Revenue
350.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bareminerals.com screenshot
#2 bareminerals.com
606.9K
Revenue
686.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ilnp.com screenshot
#3 ilnp.com
333.7K
Revenue
369.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#4 ellamila.com
133.3K
Revenue
139.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
ybskin.com screenshot
#5 ybskin.com
28.2K
Revenue
9.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
mineralfusion.com vs top market performers
mineralfusion.com
top retailers
conversion rate vs average order value for mineralfusion.com and its competitors
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Revenue share by device at mineralfusion.com

In January large majority of sales on mineralfusion.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on mineralfusion.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mineralfusion.com channels

Identify top traffic channels that drive growth for mineralfusion.comand discover how performance of traffic channels has changed over time.

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mineralfusion.com Google Ads spend

Evaluate mineralfusion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mineralfusion.com devices

Review mineralfusion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mineralfusion.com top markets

Explore mineralfusion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mineralfusion.com country & global rank

Assess the ranking of mineralfusion.com among other retailers within its primary country and worldwide.

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