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Oct 2025
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Home/Insights/Retailers/miniluxe.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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143.2K
Revenue
Oct 25
33.1K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Miniluxe.com is a website that offers various beauty services such as manicures, pedicures, waxing, and facials. Additionally, they sell a range of nail care and beauty products. The site provides customers with a convenient online platform to book appointments and shop for high-quality beauty services and products.

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miniluxe.com Annual Revenue and Growth

miniluxe.com's annual sales on its online store amounted to $1.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
miniluxe.com revenue by year

miniluxe.com's monthly revenueOVER TIME
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Over the past three months, miniluxe.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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miniluxe.com revenue growth for last six months
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OVERVIEW
In October 2025, miniluxe.com generated $143,203 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a robust conversion rate of 4.50-5.00%, slightly above the category's high of 4.65%. Their average order value (AOV) ranged from $75 to $100, well below the category's high of $202. With 33,124 sessions, miniluxe.com exceeds the median of 18,156, but lags behind sephora.com’s impressive 49,510,502 sessions. While the largest competitor, themancompany.com, achieved an astonishing $119,786,747 in sales, miniluxe.com showcases strong performance metrics within its niche.
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miniluxe.com competitors

In October 2025, when comparing miniluxe.com to its competitors, it is evident that miniluxe.com outperforms both mazzhanna.com and terrabeautybars.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. miniluxe.com generated a revenue of $143,203 from 1,569 transactions and 33,124 sessions, with an AOV ranging between $75-100 and a conversion rate of 4.50-5.00%. In contrast, mazzhanna.com only achieved $2,171 in revenue from 18 transactions and 811 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. Similarly, terrabeautybars.com earned $4,540 in revenue from 86 transactions and 2,975 sessions, with an AOV between $50-75 and a conversion rate of 2.50-3.00%. Overall, miniluxe.com excels in all key metrics compared to its competitors in the beauty industry.

mazzhanna.com screenshot
#1 mazzhanna.com
2.2K
Revenue
810.8
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
terrabeautybars.com screenshot
#2 terrabeautybars.com
4.5K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
miniluxe.com vs top market performers
miniluxe.com
top retailers
conversion rate vs average order value for miniluxe.com and its competitors
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Revenue share by device at miniluxe.com

In October large majority of sales on miniluxe.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on miniluxe.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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miniluxe.com channels

Identify top traffic channels that drive growth for miniluxe.comand discover how performance of traffic channels has changed over time.

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miniluxe.com Google Ads spend

Evaluate miniluxe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniluxe.com devices

Review miniluxe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniluxe.com top markets

Explore miniluxe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniluxe.com country & global rank

Assess the ranking of miniluxe.com among other retailers within its primary country and worldwide.

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