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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

miniluxe.com

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153.3K

Revenue

33.1K

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Miniluxe.com is a website that offers various beauty services such as manicures, pedicures, waxing, and facials. Additionally, they sell a range of nail care and beauty products. The site provides customers with a convenient online platform to book appointments and shop for high-quality beauty services and products.

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miniluxe.com's revenueOVER TIME
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Over the past three months, miniluxe.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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miniluxe.com revenue decline for last six months

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Top products on miniluxe.comby revenue

#1 Cuticle Oil Rollerball

$22

Price

$158.4K

Revenue

#2 Cuticle Oil Rollerball Trio

$60.1

Price

$152.3K

Revenue

#3 Dynamic Duo Set

$42

Price

$32.5K

Revenue

#4 The Starter Set

$56

Price

Revenue

#5 The 10 Year Anniversary Collection

$72

Price

Revenue

#6 Complete Treatments Set

$90

Price

Revenue

#7 Fresh Body Cream & Scrub Bundle

$64

Price

Revenue

#8 Nourishing Cuticle Oil Dropper

$20

Price

Revenue

#9 Hand Care Ritual Bundle

$56

Price

Revenue

#10 Himalayan Salt Scrub

$40

Price

Revenue

#1 Cuticle Oil Rollerball

$22

Price

$158.4K

Revenue

#2 Cuticle Oil Rollerball Trio

$60.1

Price

$152.3K

Revenue

#3 Dynamic Duo Set

$42

Price

$32.5K

Revenue

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OVERVIEW

In May 2025, miniluxe.com in the BEAUTY AND COSMETICS industry had a revenue of $153,294, conversion rate of 4.00-4.50%, AOV of $100-125, and 33,136 sessions. This outperformed the median revenue of $46,882, the very high conversion rate of 4.51%, the very high AOV of $213, and the median sessions of 19,997 in the industry. However, it fell short of the largest online store ulta.com with $96,002,620 in revenue, the highest sessions at 38,510,361 from sephora.com, and the very low conversion rate of 1.17% and AOV of $53 in the industry.

miniluxe.com competitors

In May 2025, miniluxe.com outperformed its competitors terrabeautybars.com and mazzhanna.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. miniluxe.com generated a revenue of $153,294 with 1,426 transactions and 33,136 sessions, while its AOV ranged between $100-125 and conversion rate between 4.00-4.50%. In comparison, terrabeautybars.com only made $11,684 in revenue with 202 transactions and 6,254 sessions, AOV between $50-75, and a conversion rate of 3.00-3.50%. mazzhanna.com performed even lower with $4,721 in revenue, 39 transactions, 1,517 sessions, AOV between $100-125, and a conversion rate of 2.50-3.00%. Overall, miniluxe.com demonstrated superior performance across all metrics compared to its competitors in the beauty industry.

#1 mazzhanna.com

4.7K

Revenue

1.5K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 terrabeautybars.com

11.7K

Revenue

6.3K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

miniluxe.com vs top market performers

miniluxe.com

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Revenue share by device at miniluxe.com

In May large majority of sales on miniluxe.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.

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miniluxe.com channels

Identify top traffic channels that drive growth for miniluxe.comand discover how performance of traffic channels has changed over time.

miniluxe.com Google Ads spend

Evaluate miniluxe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

miniluxe.com devices

Review miniluxe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

miniluxe.com top markets

Explore miniluxe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.