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Jul 2025
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Home/Insights/Retailers/miniluxe.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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167.8K
Revenue
39.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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Miniluxe.com is a website that offers various beauty services such as manicures, pedicures, waxing, and facials. Additionally, they sell a range of nail care and beauty products. The site provides customers with a convenient online platform to book appointments and shop for high-quality beauty services and products.

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miniluxe.com's revenueOVER TIME
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Over the past three months, miniluxe.com revenue has experienced growth of 67%, compared to the preceding three months.

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miniluxe.com revenue growth for last six months
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Top products on miniluxe.comby revenue

#1 Nourishing Cuticle Oil Rollerball
$22
Price
$130.7K
Revenue
#2 Cuticle Oil Rollerball Trio
$56
Price
$120.2K
Revenue
#3 The 10 Year Anniversary Collection
$72
Price
$29.7K
Revenue
#4 Nourishing Cuticle Oil Rollerball Duo
$39
Price
Revenue
#5 Dynamic Duo Set
$42
Price
Revenue
#6 Fresh Body Cream & Scrub Bundle
$64
Price
Revenue
#7 The Starter Set
$56
Price
Revenue
#8 Hydrating Body Cream (2.7 oz.)
$18
Price
Revenue
#9 Hand Care Ritual Bundle
$56
Price
Revenue
#10 Complete Treatments Set
$90
Price
Revenue
#1 Nourishing Cuticle Oil Rollerball
$22
Price
$130.7K
Revenue
#2 Cuticle Oil Rollerball Trio
$56
Price
$120.2K
Revenue
#3 The 10 Year Anniversary Collection
$72
Price
$29.7K
Revenue
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OVERVIEW
In July 2025, miniluxe.com in the BEAUTY AND COSMETICS industry had a revenue of $167,841 with a conversion rate of 4.00-4.50% and an AOV of $100-125. It had 39,496 sessions, exceeding the median of 20,909. Despite the strong performance, the revenue falls short compared to the largest online store in the category, themancompany.com, with $113,233,299. However, miniluxe.com's conversion rate and AOV are within a healthy range for the industry, showcasing a positive trend in sales and customer spending.
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miniluxe.com competitors

In July 2025, miniluxe.com outperformed its competitors mazzhanna.com and terrabeautybars.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. miniluxe.com generated a revenue of $167,841 from 1,593 transactions and 39,496 sessions, with an AOV ranging between $100-125 and a conversion rate of 4.00-4.50%. In contrast, mazzhanna.com only generated $5,037 in revenue from 42 transactions and 1,712 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. Similarly, terrabeautybars.com earned $6,228 in revenue from 109 transactions and 3,640 sessions, with a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. Overall, miniluxe.com demonstrated superior performance across all key metrics compared to its competitors in the beauty and wellness industry.

mazzhanna.com screenshot
#1 mazzhanna.com
5K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
terrabeautybars.com screenshot
#2 terrabeautybars.com
6.2K
Revenue
3.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
miniluxe.com vs top market performers
miniluxe.com
top retailers
conversion rate vs average order value for miniluxe.com and its competitors
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Revenue share by device at miniluxe.com

In July large majority of sales on miniluxe.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on miniluxe.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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miniluxe.com channels

Identify top traffic channels that drive growth for miniluxe.comand discover how performance of traffic channels has changed over time.

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miniluxe.com Google Ads spend

Evaluate miniluxe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniluxe.com devices

Review miniluxe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniluxe.com top markets

Explore miniluxe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniluxe.com country & global rank

Assess the ranking of miniluxe.com among other retailers within its primary country and worldwide.

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