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Sep 2025
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Home/Insights/Retailers/miniluxe.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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185.5K
Revenue
Sep 25
45.5K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Miniluxe.com is a website that offers various beauty services such as manicures, pedicures, waxing, and facials. Additionally, they sell a range of nail care and beauty products. The site provides customers with a convenient online platform to book appointments and shop for high-quality beauty services and products.

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miniluxe.com Annual Revenue and Growth

miniluxe.com's annual sales on its online store amounted to $1.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
miniluxe.com revenue by year

miniluxe.com's monthly revenueOVER TIME
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Over the past three months, miniluxe.com revenue has experienced growth of 25%, compared to the preceding three months.

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miniluxe.com revenue growth for last six months
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Top products on miniluxe.comby revenue

#1 Nourishing Cuticle Oil Rollerball
$22
Price
$80.2K
Revenue
#2 Complete Treatments Set
$90
Price
$78.9K
Revenue
#3 Cuticle Oil Rollerball Trio
$56
Price
$74.5K
Revenue
#4 Hand Care Ritual Bundle
$56
Price
Revenue
#5 The Starter Set
$56
Price
Revenue
#6 Dynamic Duo Set
$42
Price
Revenue
#7 Fresh Body Cream & Scrub Bundle
$64
Price
Revenue
#8 Nourishing Cuticle Oil Duo
$39
Price
Revenue
#9 Exfoliating Sugar Scrub
$40
Price
Revenue
#10 The 10 Year Anniversary Collection
$72
Price
Revenue
#1 Nourishing Cuticle Oil Rollerball
$22
Price
$80.2K
Revenue
#2 Complete Treatments Set
$90
Price
$78.9K
Revenue
#3 Cuticle Oil Rollerball Trio
$56
Price
$74.5K
Revenue
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OVERVIEW
In September 2025, miniluxe.com, operating in the lifestyle and beauty sector, generated impressive online sales of $185,516, significantly surpassing the industry median of $40,540, with a robust conversion rate of 4.50-5.00%, slightly above the high benchmark of 4.54%. Their average order value (AOV) ranged between $75 and $100, notably lower than the high of $203 in the sector. The site attracted 45,488 sessions, considerably exceeding the median of 18,928 sessions in the lifestyle/beauty and cosmetics category, though far below the staggering 45,764,193 sessions at the top competitor, sephora.com.
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miniluxe.com competitors

In September 2025, miniluxe.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. miniluxe.com generated $185,516 in revenue from 2,138 transactions and 45,488 sessions, with an AOV ranging from $75 to $100 and a conversion rate of 4.50% to 5.00%. In comparison, mazzhanna.com only had $6,629 in revenue from 60 transactions and 2,624 sessions, with an AOV of $100 to $125 and a conversion rate of 2.00% to 2.50%. Similarly, terrabeautybars.com recorded $7,404 in revenue from 137 transactions and 4,403 sessions, with an AOV of $50 to $75 and a conversion rate of 3.00% to 3.50%. miniluxe.com clearly outperformed its competitors across all metrics, showcasing its strong performance in the market.

mazzhanna.com screenshot
#1 mazzhanna.com
6.6K
Revenue
2.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
terrabeautybars.com screenshot
#2 terrabeautybars.com
7.4K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
miniluxe.com vs top market performers
miniluxe.com
top retailers
conversion rate vs average order value for miniluxe.com and its competitors
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Revenue share by device at miniluxe.com

In September large majority of sales on miniluxe.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on miniluxe.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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miniluxe.com channels

Identify top traffic channels that drive growth for miniluxe.comand discover how performance of traffic channels has changed over time.

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miniluxe.com Google Ads spend

Evaluate miniluxe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniluxe.com devices

Review miniluxe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniluxe.com top markets

Explore miniluxe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniluxe.com country & global rank

Assess the ranking of miniluxe.com among other retailers within its primary country and worldwide.

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