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Sep 2024
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Home/Insights/Retailers/miniluxe.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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87K
Revenue
33.8K
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for miniluxe.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Miniluxe.com is a website that offers various beauty services such as manicures, pedicures, waxing, and facials. Additionally, they sell a range of nail care and beauty products. The site provides customers with a convenient online platform to book appointments and shop for high-quality beauty services and products.

miniluxe.com’s revenueOVER TIME
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Over the past three months, miniluxe.com revenue has experienced decline of 4.9%, compared to the preceding three months.

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miniluxe.com revenue decline for last six months
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OVERVIEW
In September 2024, miniluxe.com in the BEAUTY AND COSMETICS industry had a revenue of $86,983, conversion rate of 3.50-4.00%, AOV of $50-75, and 33,764 sessions. Compared to the median revenue of $53,315, the site performed above average, with ulta.com leading at $114,902,798. A conversion rate higher than miniluxe.com's 4.62% indicates exceptional performance, while a low rate like 1.45% signals underperformance. The AOV range of $50-75 aligns with industry norms, with $191 being a standout high and $49 a low. In terms of sessions, miniluxe.com surpassed the median of 22,216 but fell short of the highest at 41,256,765 from sephora.com.
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miniluxe.com competitors

When comparing miniluxe.com to its competitors, it is evident that miniluxe.com outperforms in terms of revenue, transactions, and sessions. In September 2024, miniluxe.com generated a revenue of $86,983 with 1,246 transactions and 33,764 sessions. In comparison, terrabeautybars.com only generated $5,176 in revenue with 100 transactions and 3,348 sessions, while mazzhanna.com generated $3,595 in revenue with 28 transactions and 1,258 sessions. However, mazzhanna.com has a higher average order value (AOV) range of $125-150 compared to miniluxe.com and terrabeautybars.com, which have an AOV range of $50-75. Despite this, miniluxe.com has a higher conversion rate range of 3.50-4.00%, surpassing both terrabeautybars.com (2.50-3.00%) and mazzhanna.com (2.00-2.50%). Overall, miniluxe.com demonstrates stronger performance across various metrics when compared to its competitors in the beauty industry.

#1 mazzhanna.com
3.6K
Revenue
1.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#2 terrabeautybars.com
5.2K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
miniluxe.com vs top market performers
miniluxe.com
top retailers
conversion rate vs average order value for miniluxe.com and its competitors
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Top products on miniluxe.comby revenue

#1 Cuticle Oil Rollerball
$21.6
Price
$116.3K
Revenue
#2 Cuticle Oil Rollerball Trio
$57.1
Price
$104.9K
Revenue
#3 Himalayan Salt Scrub
$40
Price
$71.4K
Revenue
#4 Dynamic Duo Set
$35.8
Price
Revenue
#5 Exfoliating Sugar Scrub
$40
Price
Revenue
#6 The Starter Set
$46.3
Price
Revenue
#7 Citrus Body Cream & Scrub Bundle
$57.5
Price
Revenue
#8 Hydrating Body Cream
$30
Price
Revenue
#9 Pure Strength Nail Strengthener
$20
Price
Revenue
#10 Hand Care Ritual Bundle
$56
Price
Revenue
#1 Cuticle Oil Rollerball
$21.6
Price
$116.3K
Revenue
#2 Cuticle Oil Rollerball Trio
$57.1
Price
$104.9K
Revenue
#3 Himalayan Salt Scrub
$40
Price
$71.4K
Revenue
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miniluxe.com brandsby revenue

1
Logo for miniluxeMiniluxe
Top retailers:coveteur.com

miniluxe.com categoriesby revenue

1
Arts & Entertainment
2
Health & Beauty
3
Cuticle Cream & Oil
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brands overtime comparison

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miniluxe.com channels

Identify top traffic channels that drive growth for miniluxe.comand discover how performance of traffic channels has changed over time.

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miniluxe.com Google Ads spend

Evaluate miniluxe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniluxe.com devices

Review miniluxe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniluxe.com top markets

Explore miniluxe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniluxe.com country & global rank

Assess the ranking of miniluxe.com among other retailers within its primary country and worldwide.

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