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Nov 2025
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Home/Insights/Retailers/medalsofamerica.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for medalsofamerica.commedalsofamerica.com

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535.7K
Revenue
Nov 25
166K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

Medalsofamerica.com is an online platform that sells a wide range of military awards, medals, badges, and decorations. The website caters to customers seeking military memorabilia and provides options for customization. It also offers specialized collections and insignia for all branches of the military, including the Army, Navy, Air Force, Marine Corps, and Coast Guard.

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medalsofamerica.com Annual Revenue and Growth

medalsofamerica.com's annual sales on its online store amounted to $6.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
medalsofamerica.com revenue by year

medalsofamerica.com's monthly revenueOVER TIME
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Over the past three months, medalsofamerica.com revenue has experienced growth of 13%, compared to the preceding three months.

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medalsofamerica.com revenue growth for last six months
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OVERVIEW
In November 2025, medalsofamerica.com generated $535,692 in online sales, significantly exceeding the industry median of $51,675 in the ANTIQUES AND COLLECTIBLES sector. With a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 3.46%. The average order value (AOV) ranges from $150-175, which is lower than the sector's high of $606. The site recorded 166,027 sessions, well above the median of 16,712, but dwarfed by the leading store, jmbullion.com, which attracted 5,340,479 sessions. Overall, medalsofamerica.com showcases solid performance amid industry competition.
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medalsofamerica.com competitors

In November 2025, medalsofamerica.com outperformed its competitors in terms of revenue, with a total of $535,692. The closest competitor in revenue was militaryuniformsupply.com with $366,792, followed by armysurplusworld.com with $326,282. In terms of transactions, medalsofamerica.com also had the highest number at 3,331, while army surplus world came in second with 4,233 transactions. medalsofamerica.com had a higher number of sessions at 166,027 compared to its competitors. While medalsofamerica.com had a conversion rate between 2.00-2.50%, militarybest.com had the highest conversion rate at 3.00-3.50%. Overall, medalsofamerica.com showed strong performance across revenue, transactions, sessions, and conversion rate when compared to its competitors in the online military merchandise market.

militarybest.com screenshot
#1 militarybest.com
148.9K
Revenue
58.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
marineshop.net screenshot
#2 marineshop.net
207.9K
Revenue
68.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bradleyssurplus.com screenshot
#3 bradleyssurplus.com
59.5K
Revenue
48.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
militaryuniformsupply.com screenshot
#4 militaryuniformsupply.com
366.8K
Revenue
172.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
armysurplusworld.com screenshot
#5 armysurplusworld.com
326.3K
Revenue
256.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
medalsofamerica.com vs top market performers
medalsofamerica.com
top retailers
conversion rate vs average order value for medalsofamerica.com and its competitors
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Revenue share by device at medalsofamerica.com

In November large majority of sales on medalsofamerica.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on medalsofamerica.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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medalsofamerica.com channels

Identify top traffic channels that drive growth for medalsofamerica.comand discover how performance of traffic channels has changed over time.

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medalsofamerica.com Google Ads spend

Evaluate medalsofamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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medalsofamerica.com devices

Review medalsofamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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medalsofamerica.com top markets

Explore medalsofamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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medalsofamerica.com country & global rank

Assess the ranking of medalsofamerica.com among other retailers within its primary country and worldwide.

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