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May 2025
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Home/Insights/Retailers/kendrascott.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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11.5M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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KendraScott.com is an online platform focused on selling jewelry and accessories. Their product offerings include earrings, necklaces, bracelets, rings, and other fashion items. The website also provides an option for personalized jewelry customization. Additionally, they offer a platform for locating physical Kendra Scott store locations across the United States.

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kendrascott.com's revenueOVER TIME
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Over the past three months, kendrascott.com revenue has experienced decline of 12%, compared to the preceding three months.

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kendrascott.com revenue decline for last six months
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OVERVIEW
kendrascott.com's performance metrics for May 2025: Revenue $11,513,489 (median $78,577), conversion rate 2.00-2.50% (high 2.81%, low 0.37%), AOV $150-175 (high $1,008, low $88), sessions 3,088,551 (highest 15,949,662 from pandora.net, median 26,443) in the LUXURY industry.
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kendrascott.com competitors

In May 2025, Kendra Scott's revenue of $11,513,489 was slightly lower than that of Tiffany & Co. at $12,856,042. However, Kendra Scott had a higher number of transactions at 67,705 compared to Tiffany's 28,908. Mejuri surpassed both in revenue with $14,731,430, boasting 76,678 transactions. Kendra Scott had a competitive AOV range of $150-175 and a conversion rate of 2.00-2.50%, aligning closely with Reeds Jewelers in AOV at $300-325 and conversion rate. Smyth Jewelers had significantly lower revenue and traffic than Kendra Scott, Tiffany, and Mejuri. In terms of sessions, Kendra Scott had 3,088,551, Tiffany had 3,373,153, Mejuri had 2,802,453, Reeds had 458,518, and Smyth Jewelers had 31,344. Despite tough competition, Kendra Scott's strong transaction numbers and solid AOV and conversion rate metrics position it well among its competitors.

mejuri.com screenshot
#1 mejuri.com
14.7M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
smythjewelers.com screenshot
#2 smythjewelers.com
113.5K
Revenue
31.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tiffany.com screenshot
#3 tiffany.com
12.9M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
reeds.com screenshot
#4 reeds.com
3.1M
Revenue
458.5K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
kay.com screenshot
#5 kay.com
42M
Revenue
7.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
kendrascott.com vs top market performers
kendrascott.com
top retailers
conversion rate vs average order value for kendrascott.com and its competitors
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Revenue share by device at kendrascott.com

In May large majority of sales on kendrascott.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on kendrascott.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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kendrascott.com channels

Identify top traffic channels that drive growth for kendrascott.comand discover how performance of traffic channels has changed over time.

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kendrascott.com Google Ads spend

Evaluate kendrascott.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kendrascott.com devices

Review kendrascott.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kendrascott.com top markets

Explore kendrascott.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kendrascott.com country & global rank

Assess the ranking of kendrascott.com among other retailers within its primary country and worldwide.

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