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Nov 2025
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Home/Insights/Retailers/kendrascott.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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21.1M
Revenue
Nov 25
4.5M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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KendraScott.com is an online platform focused on selling jewelry and accessories. Their product offerings include earrings, necklaces, bracelets, rings, and other fashion items. The website also provides an option for personalized jewelry customization. Additionally, they offer a platform for locating physical Kendra Scott store locations across the United States.

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kendrascott.com Annual Revenue and Growth

kendrascott.com's annual sales on its online store amounted to $104.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$104.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
kendrascott.com revenue by year

kendrascott.com's monthly revenueOVER TIME
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Over the past three months, kendrascott.com revenue has experienced growth of 48%, compared to the preceding three months.

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kendrascott.com revenue growth for last six months
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OVERVIEW
In November 2025, kendrascott.com generated $21,129,217 in online sales with a conversion rate of 3.00-3.50%, surpassing the industry median of $89,238 and the high conversion rate of 2.95% for the LUXURY sector. With an average order value (AOV) between $125-150, it remains competitive against a high AOV of $975. The site recorded 4,526,226 sessions, significantly lower than the leading store, pandora.net, which achieved 26,095,375 sessions, while the median sessions in the category stood at 27,171. Overall, kendrascott.com displays solid performance metrics in a competitive landscape.
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kendrascott.com competitors

In November 2025, kendrascott.com generated $21,129,217 in revenue from 146,359 transactions and 4,526,226 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. In comparison, mejuri.com outperformed Kendra Scott with $28,027,931 in revenue from 186,870 transactions and 6,546,086 sessions, despite having a slightly lower conversion rate of 2.50-3.00%. However, smythjewelers.com had significantly lower metrics with only $86,995 in revenue from 198 transactions and 37,242 sessions, but a higher AOV of $425-450. tiffany.com and zales.com both had higher revenues than Kendra Scott, but with varying AOVs and conversion rates. reeds.com fell in between Kendra Scott and the higher-performing competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

mejuri.com screenshot
#1 mejuri.com
28M
Revenue
6.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
smythjewelers.com screenshot
#2 smythjewelers.com
87K
Revenue
37.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tiffany.com screenshot
#3 tiffany.com
30.5M
Revenue
5.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
reeds.com screenshot
#4 reeds.com
4.9M
Revenue
877.8K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zales.com screenshot
#5 zales.com
69.1M
Revenue
7.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
kendrascott.com vs top market performers
kendrascott.com
top retailers
conversion rate vs average order value for kendrascott.com and its competitors
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Revenue share by device at kendrascott.com

In November large majority of sales on kendrascott.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on kendrascott.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kendrascott.com channels

Identify top traffic channels that drive growth for kendrascott.comand discover how performance of traffic channels has changed over time.

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kendrascott.com Google Ads spend

Evaluate kendrascott.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kendrascott.com devices

Review kendrascott.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kendrascott.com top markets

Explore kendrascott.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kendrascott.com country & global rank

Assess the ranking of kendrascott.com among other retailers within its primary country and worldwide.

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