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Dec 2025
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Home/Insights/Retailers/smythjewelers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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217.6K
Revenue
Dec 25
47.1K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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SmythJewelers.com is an online platform that offers a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, bracelets, necklaces, earrings, and watches. They provide customers the option to explore high-quality jewelry from various renowned brands through their user-friendly website.

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smythjewelers.com Annual Revenue and Growth

smythjewelers.com's annual sales on its online store amounted to $2.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smythjewelers.com revenue by year

smythjewelers.com's monthly revenueOVER TIME
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Over the past three months, smythjewelers.com revenue has experienced growth of 88%, compared to the preceding three months.

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smythjewelers.com revenue growth for last six months
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OVERVIEW
In December 2025, smythjewelers.com generated $217,644 in online sales, surpassing the LIFESTYLE industry median of $128,867, though far behind the leader, mueller.de at $14,224,325; its conversion rate ranged between 1.00-1.50%, below the LIFESTYLE high of 4.68% but above the low of 0.73%; with an average order value (AOV) of $425-450, it outperformed the low end of $79 but remained below the LIFESTYLE high of $376; finally, smythjewelers.com attracted 47,130 sessions, slightly lower than the median of 49,509 in the industry, and significantly less than mueller.de's 6,696,151 sessions.
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smythjewelers.com competitors

When comparing smythjewelers.com to its competitors in December 2025, it is clear that smythjewelers.com lags behind in terms of revenue. Smyth Jewelers generated $217,644 in revenue with 492 transactions and 47,130 sessions, boasting an average order value (AOV) of $425-450 and a conversion rate of 1.00-1.50%. In contrast, Kendra Scott's revenue was significantly higher at $11,826,584 with 82,786 transactions and 4,467,840 sessions. Kendra Scott also had a higher AOV range of $125-150 but a slightly higher conversion rate of 1.50-2.00%. Other competitors like Mackenzie Childs, Lilly Pulitzer, and Borsheims also outperformed Smyth Jewelers in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, Smyth Jewelers may need to consider strategies to increase revenue and improve its online performance metrics to remain competitive in the jewelry industry.

kendrascott.com screenshot
#1 kendrascott.com
11.8M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mackenzie-childs.com screenshot
#2 mackenzie-childs.com
3.2M
Revenue
802.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lillypulitzer.com screenshot
#3 lillypulitzer.com
3.1M
Revenue
702.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
borsheims.com screenshot
#4 borsheims.com
467.4K
Revenue
152.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
catsmeowpersonalized.com screenshot
#5 catsmeowpersonalized.com
7.4K
Revenue
3.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
smythjewelers.com vs top market performers
smythjewelers.com
top retailers
conversion rate vs average order value for smythjewelers.com and its competitors
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Revenue share by device at smythjewelers.com

In December large majority of sales on smythjewelers.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on smythjewelers.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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smythjewelers.com channels

Identify top traffic channels that drive growth for smythjewelers.comand discover how performance of traffic channels has changed over time.

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smythjewelers.com Google Ads spend

Evaluate smythjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythjewelers.com devices

Review smythjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythjewelers.com top markets

Explore smythjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythjewelers.com country & global rank

Assess the ranking of smythjewelers.com among other retailers within its primary country and worldwide.

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