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Home/Insights/Retailers/smythjewelers.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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84.1K
Revenue
Jul 26
30.6K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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SmythJewelers.com is an online platform that offers a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, bracelets, necklaces, earrings, and watches. They provide customers the option to explore high-quality jewelry from various renowned brands through their user-friendly website.

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smythjewelers.com Annual Revenue and Growth

smythjewelers.com's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
smythjewelers.com revenue by year

smythjewelers.com's monthly revenueOVER TIME
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Over the past three months, smythjewelers.com revenue has experienced decline of 24%, compared to the preceding three months.

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smythjewelers.com revenue decline for last six months
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OVERVIEW
smythjewelers.com saw 30,600 sessions in July 2026, while the average store in the LIFESTYLE category generates around 35,800 sessions monthly. The site achieved $84,100 in revenue, below the average store in the LIFESTYLE category's $106,000. Its conversion rate ranged from 0.50-1.00%, which is within the category's typical range of 0.72% to 4.27%. The average order value (AOV) for smythjewelers.com was $425-450, placing it within the category's typical range of $92 to $424.
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smythjewelers.com competitors

In July 2026, smythjewelers.com significantly trails its competitors in revenue, generating only $84,100 compared to kendrascott.com, which leads with $8.9 million. Furthermore, smythjewelers.com ranks fifth out of six competitors in transactions, processing 191, lagging behind kendrascott.com by 59,200. In terms of sessions, smythjewelers.com again ranks fifth, with only 30,600 sessions, trailing kendrascott.com by 2.8 million. While smythjewelers.com boasts an average order value (AOV) of $425-450, which is relatively strong, its conversion rate of 0.50-1.00 does not match the higher rates of competitors like kendrascott.com and lillypulitzer.com, both of which range between 2.00-2.50%. Overall, smythjewelers.com faces significant challenges in scaling its performance against its rivals.

kendrascott.com screenshot
#1 kendrascott.com
8.9M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mackenzie-childs.com screenshot
#2 mackenzie-childs.com
3.5M
Revenue
780.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
becharming.com screenshot
#3 becharming.com
567.2
Revenue
325.3
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lillypulitzer.com screenshot
#4 lillypulitzer.com
7.1M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
borsheims.com screenshot
#5 borsheims.com
311.1K
Revenue
108.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
smythjewelers.com vs top market performers
smythjewelers.com
top retailers
conversion rate vs average order value for smythjewelers.com and its competitors
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Revenue share by device at smythjewelers.com

In July large majority of sales on smythjewelers.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on smythjewelers.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries smythjewelers.com operates in

smythjewelers.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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smythjewelers.com channels

Identify top traffic channels that drive growth for smythjewelers.comand discover how performance of traffic channels has changed over time.

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smythjewelers.com Google Ads spend

Evaluate smythjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythjewelers.com devices

Review smythjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythjewelers.com top markets

Explore smythjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythjewelers.com country & global rank

Assess the ranking of smythjewelers.com among other retailers within its primary country and worldwide.

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