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Jul 2025
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Home/Insights/Retailers/smythjewelers.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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90.9K
Revenue
31.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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SmythJewelers.com is an online platform that offers a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, bracelets, necklaces, earrings, and watches. They provide customers the option to explore high-quality jewelry from various renowned brands through their user-friendly website.

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smythjewelers.com's revenueOVER TIME
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Over the past three months, smythjewelers.com revenue has experienced decline of 22%, compared to the preceding three months.

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smythjewelers.com revenue decline for last six months
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OVERVIEW
In July 2025, smythjewelers.com, an industry leader in the LIFESTYLE category, recorded online sales revenue of $90,901, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $450-475. The website attracted 31,344 sessions, falling below the median sessions of 45,817 in the LIFESTYLE industry. While smythjewelers.com's metrics may not be the highest compared to competitors like mueller.de, with a revenue of $7,414,136 and a very high conversion rate of 3.59%, they still hold their own with a competitive AOV and solid performance across key indicators.
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smythjewelers.com competitors

In July 2025, smythjewelers.com reported a revenue of $90,901 with 201 transactions and 31,344 sessions, boasting an average order value (AOV) of $450-475 and a conversion rate of 0.50-1.00%. In comparison, kendrascott.com leads the pack with a revenue of $9,437,800 from 57,519 transactions and 2,707,754 sessions, featuring an AOV of $150-175 and a conversion rate of 2.00-2.50%. mackenzie-childs.com follows with $3,686,252 in revenue, 21,060 transactions, 914,102 sessions, an AOV of $175-200, and a conversion rate of 2.00-2.50%. Despite smythjewelers.com having lower revenue than some competitors like borsheims.com, which reported $177,434, it maintains a strong conversion rate. The AOV of smythjewelers.com falls in the mid-range compared to competitors, showing potential for growth in this area to match or exceed the performance of top competitors in the jewelry industry.

kendrascott.com screenshot
#1 kendrascott.com
9.4M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mackenzie-childs.com screenshot
#2 mackenzie-childs.com
3.7M
Revenue
914.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
becharming.com screenshot
#3 becharming.com
567.2
Revenue
325.3
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lillypulitzer.com screenshot
#4 lillypulitzer.com
4.4M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
borsheims.com screenshot
#5 borsheims.com
177.4K
Revenue
84.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
smythjewelers.com vs top market performers
smythjewelers.com
top retailers
conversion rate vs average order value for smythjewelers.com and its competitors
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Revenue share by device at smythjewelers.com

In July large majority of sales on smythjewelers.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on smythjewelers.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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smythjewelers.com channels

Identify top traffic channels that drive growth for smythjewelers.comand discover how performance of traffic channels has changed over time.

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smythjewelers.com Google Ads spend

Evaluate smythjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythjewelers.com devices

Review smythjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythjewelers.com top markets

Explore smythjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythjewelers.com country & global rank

Assess the ranking of smythjewelers.com among other retailers within its primary country and worldwide.

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