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Home/Insights/Retailers/smythjewelers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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58.5K
Revenue
Oct 25
32K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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SmythJewelers.com is an online platform that offers a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, bracelets, necklaces, earrings, and watches. They provide customers the option to explore high-quality jewelry from various renowned brands through their user-friendly website.

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smythjewelers.com Annual Revenue and Growth

smythjewelers.com's annual sales on its online store amounted to $2.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smythjewelers.com revenue by year

smythjewelers.com's monthly revenueOVER TIME
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Over the past three months, smythjewelers.com revenue has experienced decline of 45%, compared to the preceding three months.

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smythjewelers.com revenue decline for last six months
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OVERVIEW
In October 2025, smythjewelers.com generated $58,527 in online sales, falling short of the LIFESTYLE industry's median revenue of $94,836, while facing a low conversion rate between 0.00-0.50% compared to the industry's high of 3.99%. With an Average Order Value (AOV) of $450-475, Smyth's AOV aligns with the high threshold for the LIFESTYLE sector, which is $450. The website recorded 32,028 sessions, significantly below the median of 39,452, and far from the leading LIFESTYLE store, mueller.de, which attracted 4,742,410 sessions and generated a staggering $6,610,735 in revenue.
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smythjewelers.com competitors

In October 2025, Smyth Jewelers had a revenue of $58,527 with 126 transactions and 32,028 sessions, boasting an average order value (AOV) of $450-$475 and a conversion rate of 0.00-0.50. Comparatively, Kendra Scott had a significantly higher revenue of $10,948,621 with 72,715 transactions and 2,508,122 sessions, showing an AOV of $150-$175 and a conversion rate of 2.50-3.00. Mackenzie-Childs and Lilly Pulitzer also outperformed Smyth Jewelers with revenues of $2,942,134 and $3,863,133 respectively, along with higher conversion rates ranging from 3.00-4.00. Borsheims had a revenue of $266,775 with 445 transactions and 87,447 sessions, showing a higher AOV of $575-$600, but a comparable conversion rate to Smyth Jewelers. Overall, Smyth Jewelers' performance metrics fall behind its competitors in terms of revenue, transactions, and conversion rates.

kendrascott.com screenshot
#1 kendrascott.com
10.9M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mackenzie-childs.com screenshot
#2 mackenzie-childs.com
2.9M
Revenue
483.9K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
lillypulitzer.com screenshot
#3 lillypulitzer.com
3.9M
Revenue
588.7K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
borsheims.com screenshot
#4 borsheims.com
266.8K
Revenue
87.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
catsmeowpersonalized.com screenshot
#5 catsmeowpersonalized.com
5K
Revenue
2.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
smythjewelers.com vs top market performers
smythjewelers.com
top retailers
conversion rate vs average order value for smythjewelers.com and its competitors
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Revenue share by device at smythjewelers.com

In October large majority of sales on smythjewelers.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on smythjewelers.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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smythjewelers.com channels

Identify top traffic channels that drive growth for smythjewelers.comand discover how performance of traffic channels has changed over time.

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smythjewelers.com Google Ads spend

Evaluate smythjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythjewelers.com devices

Review smythjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythjewelers.com top markets

Explore smythjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythjewelers.com country & global rank

Assess the ranking of smythjewelers.com among other retailers within its primary country and worldwide.

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