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Home/Insights/Retailers/smythjewelers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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87K
Revenue
Nov 25
37.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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SmythJewelers.com is an online platform that offers a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, bracelets, necklaces, earrings, and watches. They provide customers the option to explore high-quality jewelry from various renowned brands through their user-friendly website.

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smythjewelers.com Annual Revenue and Growth

smythjewelers.com's annual sales on its online store amounted to $2.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smythjewelers.com revenue by year

smythjewelers.com's monthly revenueOVER TIME
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Over the past three months, smythjewelers.com revenue has experienced decline of 14%, compared to the preceding three months.

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smythjewelers.com revenue decline for last six months
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OVERVIEW
In November 2025, smythjewelers.com, operating in the LIFESTYLE sector, generated online sales revenue of $86,995, below the median of $103,434, with a conversion rate ranging from 0.50-1.00%, significantly lower than the industry's high of 4.89%. The site's average order value (AOV) was between $425-450, surpassing the LIFESTYLE median of $407, while it had 37,242 sessions, just above the median of 36,971 but far behind industry leader mueller.de's 5,484,028 sessions. Overall, these metrics indicate room for growth and improvement in both revenue and conversion performance within the competitive LIFESTYLE market.
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smythjewelers.com competitors

In November 2025, smythjewelers.com reported revenue of $86,995 from 198 transactions and 37,242 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate between 0.50% and 1.00%. Comparing this to its competitors, kendrascott.com leads the pack with a revenue of $21,129,217 from 146,359 transactions and 4,526,226 sessions, boasting an AOV of $125 to $150 and a high conversion rate of 3.00% to 3.50%. mackenzie-childs.com follows with revenue of $4,734,407 from 27,315 transactions and 748,965 sessions, showing an AOV of $150 to $175 and a conversion rate of 3.50% to 4.00%. Meanwhile, lillypulitzer.com and borsheims.com report lower revenue, transactions, and sessions compared to smythjewelers.com, indicating a potential area for improvement in their online performance.

kendrascott.com screenshot
#1 kendrascott.com
21.1M
Revenue
4.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
mackenzie-childs.com screenshot
#2 mackenzie-childs.com
4.7M
Revenue
749K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lillypulitzer.com screenshot
#3 lillypulitzer.com
3.7M
Revenue
640.9K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
borsheims.com screenshot
#4 borsheims.com
385.3K
Revenue
111.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
catsmeowpersonalized.com screenshot
#5 catsmeowpersonalized.com
7.8K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythjewelers.com vs top market performers
smythjewelers.com
top retailers
conversion rate vs average order value for smythjewelers.com and its competitors
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Revenue share by device at smythjewelers.com

In November large majority of sales on smythjewelers.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on smythjewelers.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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smythjewelers.com channels

Identify top traffic channels that drive growth for smythjewelers.comand discover how performance of traffic channels has changed over time.

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smythjewelers.com Google Ads spend

Evaluate smythjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythjewelers.com devices

Review smythjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythjewelers.com top markets

Explore smythjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythjewelers.com country & global rank

Assess the ranking of smythjewelers.com among other retailers within its primary country and worldwide.

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