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Oct 2025
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Home/Insights/Retailers/godivassecretwigs.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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242.1K
Revenue
Oct 25
47.6K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Godivas Secret Wigs is a website that offers a wide range of realistic and fashionable wigs. They provide various styles, including short, medium, and long hair, catering to different preferences. These wigs are available in different shades and textures, allowing individuals to change their hairstyles conveniently and effortlessly.

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godivassecretwigs.com Annual Revenue and Growth

godivassecretwigs.com's annual sales on its online store amounted to $6.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
godivassecretwigs.com revenue by year

godivassecretwigs.com's monthly revenueOVER TIME
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Over the past three months, godivassecretwigs.com revenue has experienced decline of 33%, compared to the preceding three months.

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godivassecretwigs.com revenue decline for last six months
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OVERVIEW
In October 2025, godivassecretwigs.com generated $242,119 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.00-2.50%, below the category's high of 4.65% and above the low of 1.19%. The average order value (AOV) ranged from $200-225, slightly higher than the category's high of $202 and well above the low of $47. With 47,565 sessions, godivassecretwigs.com is performing better than the median of 18,156 sessions, yet remains far behind market leader sephora.com, which boasts 49,510,502 sessions.
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godivassecretwigs.com competitors

In October 2025, godivassecretwigs.com reported a revenue of $242,119 with 1,155 transactions and 47,565 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 2.00-2.50%. Compared to its competitors, paulayoung.com had a higher revenue of $346,230 but a lower AOV of $125-$150 and conversion rate of 1.00-1.50%, while uniwigs.com excelled with a revenue of $872,726 and a higher AOV of $500-$525, although they had a similar conversion rate. The revenue for thewigcompany.com was considerably lower at $27,813, with a lower AOV of $100-$125 and the same conversion rate as its competitors. Lastly, wigs.com outperformed all with a revenue of $1,282,534, 4,617 transactions, and 311,851 sessions, showcasing a higher AOV of $275-$300 and a consistent conversion rate of 1.00-1.50%.

paulayoung.com screenshot
#1 paulayoung.com
346.2K
Revenue
221.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
uniwigs.com screenshot
#2 uniwigs.com
872.7K
Revenue
165.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
27.8K
Revenue
21.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wigs.com screenshot
#4 wigs.com
1.3M
Revenue
311.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
arda-wigs.com screenshot
#5 arda-wigs.com
50K
Revenue
67.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
godivassecretwigs.com vs top market performers
godivassecretwigs.com
top retailers
conversion rate vs average order value for godivassecretwigs.com and its competitors
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Revenue share by device at godivassecretwigs.com

In October large majority of sales on godivassecretwigs.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on godivassecretwigs.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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godivassecretwigs.com channels

Identify top traffic channels that drive growth for godivassecretwigs.comand discover how performance of traffic channels has changed over time.

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godivassecretwigs.com Google Ads spend

Evaluate godivassecretwigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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godivassecretwigs.com devices

Review godivassecretwigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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godivassecretwigs.com top markets

Explore godivassecretwigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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godivassecretwigs.com country & global rank

Assess the ranking of godivassecretwigs.com among other retailers within its primary country and worldwide.

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