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Home/Insights/Retailers/godivassecretwigs.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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208.1K
Revenue
Nov 25
41.5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Godivas Secret Wigs is a website that offers a wide range of realistic and fashionable wigs. They provide various styles, including short, medium, and long hair, catering to different preferences. These wigs are available in different shades and textures, allowing individuals to change their hairstyles conveniently and effortlessly.

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godivassecretwigs.com Annual Revenue and Growth

godivassecretwigs.com's annual sales on its online store amounted to $6.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
godivassecretwigs.com revenue by year

godivassecretwigs.com's monthly revenueOVER TIME
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Over the past three months, godivassecretwigs.com revenue has experienced decline of 24%, compared to the preceding three months.

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godivassecretwigs.com revenue decline for last six months
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OVERVIEW
In November 2025, godivassecretwigs.com achieved online sales of $208,062, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, with a conversion rate between 2.00-2.50%, above the low benchmark of 1.38% but below the high of 5.32%. The average order value (AOV) ranged from $200-225, slightly exceeding the category's high AOV of $204. The website attracted 41,491 sessions, well above the median of 19,748 in the industry but far from the top performer, sephora.com, which had 76,114,809 sessions, indicating a strong presence in the competitive landscape of beauty and cosmetics.
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godivassecretwigs.com competitors

In November 2025, Godiva's Secret Wigs had a revenue of $208,062 from 990 transactions and 41,491 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. Compared to its competitors, Godiva's Secret Wigs falls behind in revenue when looking at wigs.com which generated $1,151,314 from 4,157 transactions and 325,934 sessions, with an AOV of $275-300 and a conversion rate of 1.00-1.50%. UniWigs also outperformed with a revenue of $924,540 from 1,921 transactions and 187,349 sessions, boasting an AOV of $475-500. In terms of sessions, paulayoung.com led with 223,300 sessions but had a lower revenue of $340,975 and a lower AOV of $125-150. Godiva's Secret Wigs could focus on increasing its conversion rate and average order value to better compete with these market leaders.

paulayoung.com screenshot
#1 paulayoung.com
341K
Revenue
223.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
uniwigs.com screenshot
#2 uniwigs.com
924.5K
Revenue
187.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
35.6K
Revenue
23.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wigs.com screenshot
#4 wigs.com
1.2M
Revenue
325.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
arda-wigs.com screenshot
#5 arda-wigs.com
30.9K
Revenue
57.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
godivassecretwigs.com vs top market performers
godivassecretwigs.com
top retailers
conversion rate vs average order value for godivassecretwigs.com and its competitors
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Revenue share by device at godivassecretwigs.com

In November large majority of sales on godivassecretwigs.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on godivassecretwigs.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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godivassecretwigs.com channels

Identify top traffic channels that drive growth for godivassecretwigs.comand discover how performance of traffic channels has changed over time.

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godivassecretwigs.com Google Ads spend

Evaluate godivassecretwigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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godivassecretwigs.com devices

Review godivassecretwigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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godivassecretwigs.com top markets

Explore godivassecretwigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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godivassecretwigs.com country & global rank

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