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Dec 2025
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Home/Insights/Retailers/godivassecretwigs.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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195.8K
Revenue
Dec 25
63.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Godivas Secret Wigs is a website that offers a wide range of realistic and fashionable wigs. They provide various styles, including short, medium, and long hair, catering to different preferences. These wigs are available in different shades and textures, allowing individuals to change their hairstyles conveniently and effortlessly.

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godivassecretwigs.com Annual Revenue and Growth

godivassecretwigs.com's annual sales on its online store amounted to $6.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
godivassecretwigs.com revenue by year

godivassecretwigs.com's monthly revenueOVER TIME
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Over the past three months, godivassecretwigs.com revenue has experienced decline of 13%, compared to the preceding three months.

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godivassecretwigs.com revenue decline for last six months
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OVERVIEW
In December 2025, godivassecretwigs.com generated $195,773 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, while achieving a conversion rate of 1.50-2.00%, slightly above the industry low of 1.29% but below the high of 4.87%. The site's average order value (AOV) ranged from $200-225, exceeding the category's median AOV of $191, and it attracted 63,340 sessions, well above the median of 23,270, though still behind industry leader sephora.com with over 76 million sessions. Overall, the performance highlights a strong position within a competitive market.
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godivassecretwigs.com competitors

In December 2025, godivassecretwigs.com generated a revenue of $195,773 from 974 transactions and 63,340 sessions, with an average order value (AOV) ranging from $200-225 and a conversion rate of 1.50-2.00%. Compared to its competitors, godivassecretwigs.com lags behind in revenue, transactions, and sessions. paulayoung.com leads with a revenue of $805,204 from 5,752 transactions and 274,066 sessions, boasting a lower AOV of $125-150 but a higher conversion rate of 2.00-2.50%. uniwigs.com and wigs.com also outperform godivassecretwigs.com in revenue, transactions, and sessions, with varying AOV and conversion rates. However, godivassecretwigs.com fares better than thewigcompany.com in terms of revenue and sessions, despite having a slightly lower AOV and conversion rate. Overall, godivassecretwigs.com has room for growth to catch up to its competitors in the wig industry.

paulayoung.com screenshot
#1 paulayoung.com
805.2K
Revenue
274.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
uniwigs.com screenshot
#2 uniwigs.com
755.8K
Revenue
164.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
43.2K
Revenue
29.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wigs.com screenshot
#4 wigs.com
2.5M
Revenue
451.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
arda-wigs.com screenshot
#5 arda-wigs.com
93.2K
Revenue
52.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
godivassecretwigs.com vs top market performers
godivassecretwigs.com
top retailers
conversion rate vs average order value for godivassecretwigs.com and its competitors
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Revenue share by device at godivassecretwigs.com

In December large majority of sales on godivassecretwigs.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on godivassecretwigs.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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godivassecretwigs.com channels

Identify top traffic channels that drive growth for godivassecretwigs.comand discover how performance of traffic channels has changed over time.

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godivassecretwigs.com Google Ads spend

Evaluate godivassecretwigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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godivassecretwigs.com devices

Review godivassecretwigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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godivassecretwigs.com top markets

Explore godivassecretwigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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godivassecretwigs.com country & global rank

Assess the ranking of godivassecretwigs.com among other retailers within its primary country and worldwide.

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