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Nov 2025
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Home/Insights/Retailers/fivebelow.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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18.2M
Revenue
Nov 25
10M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Fivebelow.com is an online shopping destination that offers an extensive array of products at affordable prices. They sell a variety of items across categories including home goods, electronics, beauty, toys, apparel, and accessories. Their selection appeals to customers seeking budget-friendly options without compromising on quality.

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fivebelow.com Annual Revenue and Growth

fivebelow.com's annual sales on its online store amounted to $151.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$151.6M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
fivebelow.com revenue by year

fivebelow.com's monthly revenueOVER TIME
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Over the past three months, fivebelow.com revenue has experienced growth of 14%, compared to the preceding three months.

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fivebelow.com revenue growth for last six months
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OVERVIEW
In November 2025, fivebelow.com reported online sales revenue of $18,247,578, significantly surpassing the e-commerce and shopping marketplace median of $470,147, while the industry giant, amazon.com, generated over $16 billion. The website's conversion rate ranged between 2.50% to 3.00%, lower than the high benchmark of 4.97%, with an average order value (AOV) of $50-$75, slightly below the e-commerce high of $285. With sessions totaling 10,042,890, fivebelow.com exhibited strong traffic compared to the median of 159,615, although still dwarfed by amazon.com's staggering 2.88 billion sessions.
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fivebelow.com competitors

When comparing fivebelow.com to its competitors in November 2025, several key metrics stand out. fivebelow.com had a revenue of $18,247,578 with 253,969 transactions and 10,042,890 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, hotopic.com outperformed in revenue with $22,143,833, 386,603 transactions, and 17,047,682 sessions. boxlunch.com had a similar revenue to Five Below at $20,475,922 but had a higher conversion rate of 3.50-4.00%. toynk.com had significantly lower revenue, transactions, and sessions, while partycity.com fell in the middle with $663,357 in revenue, 12,003 transactions, and 668,940 sessions. Overall, Five Below maintained a competitive position in the market with strong metrics, especially in terms of conversion rate and revenue.

toynk.com screenshot
#1 toynk.com
204.4K
Revenue
391.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hottopic.com screenshot
#2 hottopic.com
22.1M
Revenue
17M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
steveshallmark.com screenshot
#3 steveshallmark.com
68.7K
Revenue
43.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boxlunch.com screenshot
#4 boxlunch.com
20.5M
Revenue
9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
663.4K
Revenue
668.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fivebelow.com vs top market performers
fivebelow.com
top retailers
conversion rate vs average order value for fivebelow.com and its competitors
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Revenue share by device at fivebelow.com

In November large majority of sales on fivebelow.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on fivebelow.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fivebelow.com channels

Identify top traffic channels that drive growth for fivebelow.comand discover how performance of traffic channels has changed over time.

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fivebelow.com Google Ads spend

Evaluate fivebelow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fivebelow.com devices

Review fivebelow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fivebelow.com top markets

Explore fivebelow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fivebelow.com country & global rank

Assess the ranking of fivebelow.com among other retailers within its primary country and worldwide.

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