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Oct 2025
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Home/Insights/Retailers/fivebelow.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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13.7M
Revenue
Oct 25
8.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Fivebelow.com is an online shopping destination that offers an extensive array of products at affordable prices. They sell a variety of items across categories including home goods, electronics, beauty, toys, apparel, and accessories. Their selection appeals to customers seeking budget-friendly options without compromising on quality.

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fivebelow.com Annual Revenue and Growth

fivebelow.com's annual sales on its online store amounted to $151.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$151.6M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
fivebelow.com revenue by year

fivebelow.com's monthly revenueOVER TIME
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Over the past three months, fivebelow.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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fivebelow.com revenue decline for last six months
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OVERVIEW
In October 2025, fivebelow.com reported online sales revenue of $13,706,282, significantly higher than the e-commerce and shopping marketplace median of $373,562, with a conversion rate between 2.00-2.50%, below the high benchmark of 4.48%. Its average order value (AOV) ranged from $50 to $75, closely aligned with the low AOV threshold of $53. With 8,225,709 sessions, fivebelow.com outperformed the median of 158,011 sessions but fell short of the 2,778,032,849 sessions recorded by the industry leader, amazon.com. Overall, fivebelow.com demonstrates robust engagement and revenue relative to its sector.
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fivebelow.com competitors

In October 2025, fivebelow.com reported a revenue of $13,706,282 with 202,785 transactions and 8,225,709 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, fivebelow.com's revenue falls behind hotopic.com at $15,204,751, but outperforms toynk.com at $191,306, steveshallmark.com at $26,908, boxlunch.com at $11,589,598, and partycity.com at $2,510,323. In terms of transactions, sessions, AOV, and conversion rate, fivebelow.com generally aligns closely with its competitors, with some showing higher or lower metrics in specific areas. Overall, fivebelow.com holds its own in the market against various competitors, maintaining a strong presence in the retail sector.

toynk.com screenshot
#1 toynk.com
191.3K
Revenue
391.9K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
hottopic.com screenshot
#2 hottopic.com
15.2M
Revenue
11.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
steveshallmark.com screenshot
#3 steveshallmark.com
26.9K
Revenue
18.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boxlunch.com screenshot
#4 boxlunch.com
11.6M
Revenue
5.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
2.5M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fivebelow.com vs top market performers
fivebelow.com
top retailers
conversion rate vs average order value for fivebelow.com and its competitors
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Revenue share by device at fivebelow.com

In October large majority of sales on fivebelow.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on fivebelow.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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fivebelow.com channels

Identify top traffic channels that drive growth for fivebelow.comand discover how performance of traffic channels has changed over time.

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fivebelow.com Google Ads spend

Evaluate fivebelow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fivebelow.com devices

Review fivebelow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fivebelow.com top markets

Explore fivebelow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fivebelow.com country & global rank

Assess the ranking of fivebelow.com among other retailers within its primary country and worldwide.

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