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Sep 2025
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Home/Insights/Retailers/fivebelow.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.3M
Revenue
Sep 25
7.2M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Fivebelow.com is an online shopping destination that offers an extensive array of products at affordable prices. They sell a variety of items across categories including home goods, electronics, beauty, toys, apparel, and accessories. Their selection appeals to customers seeking budget-friendly options without compromising on quality.

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fivebelow.com Annual Revenue and Growth

fivebelow.com's annual sales on its online store amounted to $151.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$151.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fivebelow.com revenue by year

fivebelow.com's monthly revenueOVER TIME
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Over the past three months, fivebelow.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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fivebelow.com revenue growth for last six months
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OVERVIEW
In September 2025, fivebelow.com generated online sales revenue of $11,316,955, significantly above the e-commerce marketplace median of $292,070. With a conversion rate between 2.00-2.50%, fivebelow.com is performing above the low benchmark of 0.87% but below the high of 4.09%. Its average order value (AOV) ranges from $50-75, just above the low of $53 but far below the high of $309. Additionally, the site attracted 7,232,765 sessions, which, while impressive compared to the marketplace median of 136,251, is notably lower than the leading site, amazon.com, with 2,561,667,744 sessions.
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fivebelow.com competitors

In September 2025, when comparing fivebelow.com to its competitors, we see that fivebelow.com had a revenue of $11,316,955 with 167,982 transactions and 7,232,765 sessions. The average order value (AOV) was in the range of $50-75, and the conversion rate was between 2.00-2.50%. In comparison, hottopic.com had a higher revenue of $13,896,468 with 258,670 transactions and 9,839,141 sessions, similar AOV of $50-75, but a higher conversion rate of 2.50-3.00%. boxlunch.com also had a competitive revenue of $10,460,695 with 182,495 transactions and 4,412,560 sessions, same AOV range as fivebelow.com, but a higher conversion rate of 4.00-4.50%. Overall, fivebelow.com falls in line with its competitors in terms of revenue and AOV, but could potentially improve its conversion rate to match or exceed some of the top performers in the industry.

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Sessions
4.0-4.5%
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AOV
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AOV
fivebelow.com vs top market performers
fivebelow.com
top retailers
conversion rate vs average order value for fivebelow.com and its competitors
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Revenue share by device at fivebelow.com

In September large majority of sales on fivebelow.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on fivebelow.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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fivebelow.com channels

Identify top traffic channels that drive growth for fivebelow.comand discover how performance of traffic channels has changed over time.

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fivebelow.com Google Ads spend

Evaluate fivebelow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fivebelow.com devices

Review fivebelow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fivebelow.com top markets

Explore fivebelow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fivebelow.com country & global rank

Assess the ranking of fivebelow.com among other retailers within its primary country and worldwide.

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