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Dec 2025
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Home/Insights/Retailers/fivebelow.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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22.5M
Revenue
Dec 25
10M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Fivebelow.com is an online shopping destination that offers an extensive array of products at affordable prices. They sell a variety of items across categories including home goods, electronics, beauty, toys, apparel, and accessories. Their selection appeals to customers seeking budget-friendly options without compromising on quality.

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fivebelow.com Annual Revenue and Growth

fivebelow.com's annual sales on its online store amounted to $151.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$151.6M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
fivebelow.com revenue by year

fivebelow.com's monthly revenueOVER TIME
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Over the past three months, fivebelow.com revenue has experienced growth of 46%, compared to the preceding three months.

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fivebelow.com revenue growth for last six months
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OVERVIEW
In December 2025, fivebelow.com achieved online sales revenue of $22,497,163, significantly higher than the e-commerce marketplace median of $558,585, while its conversion rate ranged from 3.00% to 3.50%, approaching the high benchmark of 4.66%. The Average Order Value (AOV) fell between $50 and $75, close to the lower end of the e-commerce range. With sessions totaling 10,015,825, fivebelow.com shows impressive traffic compared to the median of 184,801, yet far from Amazon's leading figure of 3,099,241,882. Overall, fivebelow.com displays strong performance metrics in the competitive e-commerce landscape.
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fivebelow.com competitors

In December 2025, fivebelow.com generated a revenue of $22,497,163 from 309,803 transactions and 10,015,825 sessions with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, we see that hottopic.com had a revenue of $22,454,754 from 406,029 transactions and 17,830,229 sessions with a similar AOV of $50-75, but a slightly lower conversion rate of 2.00-2.50%. Meanwhile, boxlunch.com had a revenue of $20,842,598 from 331,704 transactions and 9,327,901 sessions with the same AOV range but a higher conversion rate of 3.50-4.00%. fivebelow.com outperformed steveshallmark.com, toynk.com, and partycity.com in terms of revenue, transactions, sessions, AOV, and conversion rate, solidifying its position as a top competitor in the market.

toynk.com screenshot
#1 toynk.com
232.5K
Revenue
513K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
hottopic.com screenshot
#2 hottopic.com
22.5M
Revenue
17.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
steveshallmark.com screenshot
#3 steveshallmark.com
91.2K
Revenue
61.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boxlunch.com screenshot
#4 boxlunch.com
20.8M
Revenue
9.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
700.8K
Revenue
709.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fivebelow.com vs top market performers
fivebelow.com
top retailers
conversion rate vs average order value for fivebelow.com and its competitors
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Revenue share by device at fivebelow.com

In December large majority of sales on fivebelow.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In December large majority of sales on fivebelow.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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fivebelow.com channels

Identify top traffic channels that drive growth for fivebelow.comand discover how performance of traffic channels has changed over time.

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fivebelow.com Google Ads spend

Evaluate fivebelow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fivebelow.com devices

Review fivebelow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fivebelow.com top markets

Explore fivebelow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fivebelow.com country & global rank

Assess the ranking of fivebelow.com among other retailers within its primary country and worldwide.

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