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Oct 2025
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Home/Insights/Retailers/ernstings-family.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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8.1M
Revenue
Oct 25
3.8M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Ernstings-family.de is a website that offers a wide range of clothing and accessories. The website provides customers with options for shopping in categories such as men, women, and children. It also includes sections for maternity wear, shoes, lingerie, sportswear, and homeware, catering to diverse customer needs.

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ernstings-family.de Annual Revenue and Growth

ernstings-family.de's annual sales on its online store amounted to $100.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$100.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ernstings-family.de revenue by year

ernstings-family.de's monthly revenueOVER TIME
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Over the past three months, ernstings-family.de revenue has experienced growth of 45%, compared to the preceding three months.

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ernstings-family.de revenue growth for last six months
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OVERVIEW
In October 2025, ernstings-family.de achieved impressive e-commerce performance with online sales revenue of $8,119,690, significantly above the industry median of $93,795. Their conversion rate of 3.50-4.00% is competitive, closely aligning with the high industry standard of 3.89%. The average order value (AOV) ranged from $50 to $75, with a high AOV in the sector reaching $350. Additionally, ernstings-family.de recorded 3,799,814 sessions, well above the median of 39,049, but notably lower than the leading store, michaels.com, which had 32,351,606 sessions.
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ernstings-family.de competitors

In October 2025, ernstings-family.de stands out among its competitors in terms of revenue and transactions. While ernstings-family.de generated €8,119,690 in revenue from 140,913 transactions, vertbaudet.de lagged behind with only €2,706,513 in revenue and 27,516 transactions. However, when it comes to sessions, hm.com took the lead with 106,474,601 sessions compared to ernstings-family.de's 3,799,814 sessions. In terms of average order value (AOV), ernstings-family.de falls within the range of €50-75, similar to hm.com, but lower than bonprix.de's AOV of €100-125. Despite a lower conversion rate than c-and-a.com and bonprix.de, ernstings-family.de still maintains a competitive edge with a conversion rate of 3.50-4.00. Overall, ernstings-family.de demonstrates solid performance in revenue and transactions compared to its competitors in October 2025.

vertbaudet.de screenshot
#1 vertbaudet.de
2.7M
Revenue
995.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
c-and-a.com screenshot
#2 c-and-a.com
21.9M
Revenue
12.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
takko.com screenshot
#4 takko.com
1.8M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
bonprix.de screenshot
#5 bonprix.de
50.9M
Revenue
13.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
ernstings-family.de vs top market performers
ernstings-family.de
top retailers
conversion rate vs average order value for ernstings-family.de and its competitors
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Revenue share by device at ernstings-family.de

In October large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In October large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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ernstings-family.de channels

Identify top traffic channels that drive growth for ernstings-family.deand discover how performance of traffic channels has changed over time.

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ernstings-family.de Google Ads spend

Evaluate ernstings-family.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ernstings-family.de devices

Review ernstings-family.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ernstings-family.de top markets

Explore ernstings-family.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ernstings-family.de country & global rank

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