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Home/Insights/Retailers/ernstings-family.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.5M
Revenue
Nov 25
3.8M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Ernstings-family.de is a website that offers a wide range of clothing and accessories. The website provides customers with options for shopping in categories such as men, women, and children. It also includes sections for maternity wear, shoes, lingerie, sportswear, and homeware, catering to diverse customer needs.

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ernstings-family.de Annual Revenue and Growth

ernstings-family.de's annual sales on its online store amounted to $100.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$100.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ernstings-family.de revenue by year

ernstings-family.de's monthly revenueOVER TIME
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Over the past three months, ernstings-family.de revenue has experienced growth of 48%, compared to the preceding three months.

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ernstings-family.de revenue growth for last six months
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OVERVIEW
In November 2025, ernstings-family.de generated impressive online sales revenue of $8,513,611, significantly exceeding the e-commerce industry's median of $101,517, although trailing behind qvc.com’s $175,248,381. With a conversion rate of 3.50-4.00%, ernstings-family.de performs well against a high benchmark of 4.05% and a low of 0.81%. The average order value (AOV) ranges from $50-75, contrasting with the e-commerce high of $337 and a low of $58. The website attracted 3,813,394 sessions, notably higher than the industry median of 41,915 but far below boots.com’s leading 43,745,699 sessions.
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ernstings-family.de competitors

In November 2025, ernstings-family.de generated a revenue of 8,513,611 with 136,482 transactions and 3,813,394 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 3.50-4.00. Comparing this to its competitors, we see that vertbaudet.de had a revenue of 3,691,327 with 36,749 transactions and 1,008,041 sessions, while c-and-a.com recorded a revenue of 21,245,409 with 254,161 transactions and 12,364,511 sessions. H&M's revenue was significantly higher at 356,999,826 with 4,621,697 transactions and 129,233,654 sessions. takko.com and bonprix.de also had lower revenues compared to ernstings-family.de. Overall, ernstings-family.de falls within the mid-range in terms of revenue and transactions among its competitors, with a comparable AOV and conversion rate.

vertbaudet.de screenshot
#1 vertbaudet.de
3.7M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
c-and-a.com screenshot
#2 c-and-a.com
21.2M
Revenue
12.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
takko.com screenshot
#4 takko.com
2.1M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
bonprix.de screenshot
#5 bonprix.de
65.8M
Revenue
13.9M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
ernstings-family.de vs top market performers
ernstings-family.de
top retailers
conversion rate vs average order value for ernstings-family.de and its competitors
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Revenue share by device at ernstings-family.de

In November large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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ernstings-family.de channels

Identify top traffic channels that drive growth for ernstings-family.deand discover how performance of traffic channels has changed over time.

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ernstings-family.de Google Ads spend

Evaluate ernstings-family.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ernstings-family.de devices

Review ernstings-family.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ernstings-family.de top markets

Explore ernstings-family.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ernstings-family.de country & global rank

Assess the ranking of ernstings-family.de among other retailers within its primary country and worldwide.

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