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Oct 2025
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Home/Insights/Retailers/loungefly.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.4M
Revenue
Oct 25
1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Loungefly.com offers a wide range of products for sale. Their inventory primarily consists of trendy and fashionable accessories such as bags, backpacks, wallets, and apparel. They also feature various licensed merchandise, including popular pop culture, Disney, Marvel, and Star Wars themed items, appealing to diverse customer interests.

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loungefly.com Annual Revenue and Growth

loungefly.com's annual sales on its online store amounted to $22.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$22.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
loungefly.com revenue by year

loungefly.com's monthly revenueOVER TIME
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Over the past three months, loungefly.com revenue has experienced growth of 4.3%, compared to the preceding three months.

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loungefly.com revenue growth for last six months
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OVERVIEW
In October 2025, loungefly.com generated $1,419,610 in online sales, significantly exceeding the lifestyle/fashion and apparel median of $80,524, although far below the industry leader, shein.com. With a conversion rate of 1.00-1.50%, it lags behind the high benchmark of 3.36%, while its average order value (AOV) of $100-125 falls short of the peak $378 in the sector. The website recorded 1,048,212 sessions, vastly outperforming the median of 33,163 yet remaining distant from shein.com's staggering 321,650,758 sessions, highlighting both the site's competitive edge and the opportunities for growth within the industry.
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loungefly.com competitors

In October 2025, loungefly.com outperformed some of its competitors in terms of revenue, with a total of $1,419,610. When compared to merchoid.com with $897,573, Her Universe with $458,859, and Your WDW Store with $263,728, loungefly.com demonstrated stronger sales performance. In terms of transactions, loungefly.com also excelled with 13,587 compared to merchoid.com's 6,647, Her Universe's 9,562, and Your WDW Store's 1,846. However, in terms of sessions, loungefly.com had 1,048,212 sessions, falling behind merchoid.com with 458,782 and Her Universe with 478,184. Additionally, loungefly.com's Average Order Value (AOV) fell within the range of $100-$125, which was slightly lower than merchoid.com and Your WDW Store at $125-$150. Overall, loungefly.com demonstrated strong revenue and transaction numbers, showcasing its competitive edge in the market.

merchoid.com screenshot
#1 merchoid.com
897.6K
Revenue
458.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
acomicspot.com screenshot
#2 acomicspot.com
9.2K
Revenue
12.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
heruniverse.com screenshot
#3 heruniverse.com
458.9K
Revenue
478.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yourwdwstore.net screenshot
#4 yourwdwstore.net
263.7K
Revenue
106.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
boxlunch.com screenshot
#5 boxlunch.com
11.6M
Revenue
5.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
loungefly.com vs top market performers
loungefly.com
top retailers
conversion rate vs average order value for loungefly.com and its competitors
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Revenue share by device at loungefly.com

In October large majority of sales on loungefly.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In October large majority of sales on loungefly.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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loungefly.com channels

Identify top traffic channels that drive growth for loungefly.comand discover how performance of traffic channels has changed over time.

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loungefly.com Google Ads spend

Evaluate loungefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loungefly.com devices

Review loungefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loungefly.com top markets

Explore loungefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loungefly.com country & global rank

Assess the ranking of loungefly.com among other retailers within its primary country and worldwide.

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