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Jul 2026
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Home/Insights/Retailers/loungefly.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.8M
Revenue
Jul 26
1.2M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Loungefly.com offers a wide range of products for sale. Their inventory primarily consists of trendy and fashionable accessories such as bags, backpacks, wallets, and apparel. They also feature various licensed merchandise, including popular pop culture, Disney, Marvel, and Star Wars themed items, appealing to diverse customer interests.

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loungefly.com Annual Revenue and Growth

loungefly.com's annual sales on its online store amounted to $20M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$20M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
loungefly.com revenue by year

loungefly.com's monthly revenueOVER TIME
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Over the past three months, loungefly.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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loungefly.com revenue decline for last six months
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OVERVIEW
loungefly.com operates in the fashion and apparel category, where it reported impressive performance metrics for the month of July 2026. The site generated $1.8 million in online sales, significantly higher than the typical fashion and apparel retailer, which generates around $71,300 monthly. Its conversion rate ranged from 1.00-1.50%, aligning with the typical fashion and apparel retailer's conversion rates of 0.66% to 3.1%. loungefly.com's average order value (AOV) was $100-125, comfortably within the typical range of $84 to $403. Additionally, the site attracted 1.2 million sessions, far exceeding the typical fashion and apparel retailer's 28,400 sessions monthly.
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loungefly.com competitors

The competitive set includes loungefly.com, merchoid.com, acomicspot.com, heruniverse.com, and spellboutique.com. As of July 2026, loungefly.com outperforms its competitors significantly with a revenue of $1.8 million, leading merchoid.com by $945,000. In terms of transactions, loungefly.com also ranks highest with 15,300, surpassing heruniverse.com by 6,972. Additionally, it attracts 1.2 million sessions, leading heruniverse.com by 712,000. While loungefly.com has an average order value (AOV) of $100-125, merchoid.com has a higher AOV of $150-175 but falls short in overall revenue and transactions. The conversion rates for both loungefly.com and merchoid.com are in the range of 1.00-1.50%, while heruniverse.com performs better at 1.50-2.00%. Overall, loungefly.com stands out in revenue, transactions, and sessions, while competing on AOV and conversion rates within its niche.

merchoid.com screenshot
#1 merchoid.com
855K
Revenue
465.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
acomicspot.com screenshot
#2 acomicspot.com
15.6K
Revenue
23.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
heruniverse.com screenshot
#3 heruniverse.com
566.7K
Revenue
487.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
spellboutique.com screenshot
#4 spellboutique.com
2.9K
Revenue
1.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
boxlunch.com screenshot
#5 boxlunch.com
22M
Revenue
8.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
loungefly.com vs top market performers
loungefly.com
top retailers
conversion rate vs average order value for loungefly.com and its competitors
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Revenue share by device at loungefly.com

In July large majority of sales on loungefly.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In July large majority of sales on loungefly.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

Industries loungefly.com operates in

loungefly.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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loungefly.com channels

Identify top traffic channels that drive growth for loungefly.comand discover how performance of traffic channels has changed over time.

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loungefly.com Google Ads spend

Evaluate loungefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loungefly.com devices

Review loungefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loungefly.com top markets

Explore loungefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loungefly.com country & global rank

Assess the ranking of loungefly.com among other retailers within its primary country and worldwide.

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