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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for basin.combasin.com

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19K
Revenue
14.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Basin.com is an e-commerce platform that offers a diverse range of products. Their inventory comprises a wide assortment of bath and body care items, including handmade soaps, bath bombs, lotions, and scrubs. The website provides customers with a convenient online shopping experience for personal care products.

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basin.com's revenueOVER TIME
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Over the past three months, basin.com revenue has experienced decline of 19%, compared to the preceding three months.

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basin.com revenue decline for last six months
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OVERVIEW
In May 2025, basin.com, a BEAUTY AND COSMETICS industry retailer, generated $18,962 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. This performance falls below the median revenue of $46,882, the high conversion rate of 4.51%, and the high AOV of $213 in the industry. basin.com received 14,853 sessions, lower than the median of 19,997, and significantly less than the highest sessions of 38,510,361 from sephora.com in the same category. Overall, basin.com's performance metrics for the month indicate room for improvement in sales, conversion rate, AOV, and sessions.
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basin.com competitors

In May 2025, basin.com generated $18,962 in revenue from 312 transactions and 14,853 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate between 2.00% to 2.50%. Comparing basin.com to its competitors, rinsesoap.com had lower revenue at $7,751 with 240 transactions and 10,893 sessions, and a similar conversion rate. theearthlingco.com outperformed basin.com significantly with $662,584 in revenue from 9,686 transactions and 183,653 sessions, boasting a higher AOV of $50 to $75 and a conversion rate of 5.00% to 5.50%. bodyandearth.shop had comparable revenue to basin.com at $30,567, but with slightly more transactions and sessions. rockymountainsoap.com had higher revenue of $158,726 with a higher AOV of $100 to $125, while thecrystal.com had lower revenue at $3,249 and a lower AOV but similar conversion rates.

rinsesoap.com screenshot
#1 rinsesoap.com
7.8K
Revenue
10.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
theearthlingco.com screenshot
#2 theearthlingco.com
662.6K
Revenue
183.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#3 bodyandearth.shop
30.6K
Revenue
17.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rockymountainsoap.com screenshot
#4 rockymountainsoap.com
158.7K
Revenue
52.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thecrystal.com screenshot
#5 thecrystal.com
3.2K
Revenue
11.7K
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
basin.com vs top market performers
basin.com
top retailers
conversion rate vs average order value for basin.com and its competitors
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Revenue share by device at basin.com

In May large majority of sales on basin.com, 71% was finalized on mobile devices, with 29% of sales coming from desktop devices.

In May large majority of sales on basin.com, 71% was finalized on mobile devices, with 29% of sales coming from desktop devices.
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basin.com channels

Identify top traffic channels that drive growth for basin.comand discover how performance of traffic channels has changed over time.

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basin.com Google Ads spend

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basin.com devices

Review basin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basin.com top markets

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basin.com country & global rank

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