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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.7M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
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The biggest adventures to ever come in a little box. The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.

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tonies.com's revenueOVER TIME
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Over the past three months, tonies.com revenue has experienced decline of 48%, compared to the preceding three months.

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tonies.com revenue decline for last six months
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OVERVIEW
In May 2025, tonies.com in the CHILDCARE industry had online sales revenue of $3,671,165, with a median of $51,120 and babylist.com as the largest store at $81,210,274. The conversion rate for tonies.com was 4.50-5.00%, with 4.58% considered very high and 1.07% very low in the industry. The AOV ranged from $25-50, with a very high of $282 and very low of $58 in CHILDCARE. tonies.com had 1,889,174 sessions, with babylist.com having the highest at 13,729,709 and a median of 19,914 in the industry.
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tonies.com competitors

In May 2025, tonies.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. While tonies.com generated a revenue of 3,671,165 with 86,708 transactions and 1,889,174 sessions, its competitors like baby-walz.de, skandic.de, and abelssoft.de lagged behind in these metrics. baby-walz.de had a revenue of 2,840,015 with 21,691 transactions and 983,496 sessions, skandic.de recorded 334,720 revenue with 1,388 transactions and 151,299 sessions, and abelssoft.de achieved 1,380,575 revenue with 5,925 transactions and 323,576 sessions. Additionally, tonies.com boasted a higher conversion rate ranging between 4.50-5.00, while its competitors had conversion rates in the range of 0.50-2.50. This data clearly illustrates tonies.com's strong performance in the online retail market compared to its counterparts.

skandic.de screenshot
#1 skandic.de
334.7K
Revenue
151.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
abelssoft.de screenshot
#2 abelssoft.de
1.4M
Revenue
323.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
baby-walz.de screenshot
#3 baby-walz.de
2.8M
Revenue
983.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tonies.com vs top market performers
tonies.com
top retailers
conversion rate vs average order value for tonies.com and its competitors
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Revenue share by device at tonies.com

In May large majority of sales on tonies.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on tonies.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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tonies.com channels

Identify top traffic channels that drive growth for tonies.comand discover how performance of traffic channels has changed over time.

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tonies.com Google Ads spend

Evaluate tonies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tonies.com devices

Review tonies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tonies.com top markets

Explore tonies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tonies.com country & global rank

Assess the ranking of tonies.com among other retailers within its primary country and worldwide.

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