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Aug 2025

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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

tonies.com

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4.2M

Revenue

1.9M

Sessions

5.0-5.5%

Conv. rate

$25-50

AOV

Main country of store: GERMANY
Website category: CHILDCARE

The biggest adventures to ever come in a little box. The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.

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tonies.com's revenueOVER TIME
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Over the past three months, tonies.com revenue has experienced decline of 11%, compared to the preceding three months.

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tonies.com revenue decline for last six months

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OVERVIEW

In August 2025, tonies.com, a CHILDCARE online store, reported revenue of $4,222,421, a conversion rate of 5.00-5.50%, and an AOV of $25-50. The highest conversion rate in the category was 4.16%, while the lowest was 0.95%. The highest AOV was $261, while the lowest was $52. With 1,939,992 sessions, tonies.com falls below the median of 21,167, with the highest sessions recorded by babylist.com at 12,788,265. Despite not leading in sessions or revenue, tonies.com maintains a respectable position within the CHILDCARE industry.

tonies.com competitors

In August 2025, tonies.com outperformed its competitors in terms of revenue with $4,222,421 compared to skandic.de's $280,111, abelssoft.de's $1,286,015, and baby-walz.de's $3,369,858. tonies.com also had the highest number of transactions with 105,483, followed by baby-walz.de with 26,906, abelssoft.de with 5,530, and skandic.de with 1,470. Additionally, tonies.com had the most sessions with 1,939,992, showing higher user engagement compared to skandic.de's 172,534, abelssoft.de's 309,922, and baby-walz.de's 1,204,801. Despite tonies.com having a lower average order value (AOV) range of $25-50, its conversion rate of 5.00-5.50% was notably higher than skandic.de's 0.50-1.00%, abelssoft.de's 1.50-2.00%, and baby-walz.de's 2.00-2.50%. Overall, tonies.com emerged as the top performer in revenue, transactions, sessions, AOV, and conversion rate among its competitors in August 2025.

#1 skandic.de

280.1K

Revenue

172.5K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#2 abelssoft.de

1.3M

Revenue

309.9K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 baby-walz.de

3.4M

Revenue

1.2M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

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TOP MARKET PERFORMERSby revenue

tonies.com vs top market performers

tonies.com

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Revenue share by device at tonies.com

In August large majority of sales on tonies.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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tonies.com channels

Identify top traffic channels that drive growth for tonies.comand discover how performance of traffic channels has changed over time.

tonies.com Google Ads spend

Evaluate tonies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

tonies.com devices

Review tonies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

tonies.com top markets

Explore tonies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.