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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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14.8M
Revenue
Nov 25
3.9M
Sessions
Nov 25
10.5-11.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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The biggest adventures to ever come in a little box. The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.

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tonies.com's monthly revenueOVER TIME
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Over the past three months, tonies.com revenue has experienced growth of 119%, compared to the preceding three months.

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tonies.com revenue growth for last six months
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OVERVIEW
In November 2025, tonies.com achieved online sales revenue of $14,761,150, significantly above the CHILDCARE median of $48,384, with an impressive conversion rate of 10.50-11.00%, well above the industry average of 4.61%. The site's average order value (AOV) ranged from $25-50, compared to a high AOV of $271 in the sector. tonies.com attracted 3,898,883 sessions, though this is lower than the leading store, carters.com, which had 14,054,859 sessions, highlighting room for growth in visitor traffic within the competitive landscape of lifestyle and childcare.
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tonies.com competitors

In November 2025, tonies.com outperformed its competitors in terms of revenue, transactions, and sessions. tonies.com generated a revenue of $14,761,150 from 421,227 transactions and 3,898,883 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 10.50-11.00%. In comparison, skandic.de generated only $410,851 in revenue from 2,032 transactions and 239,011 sessions, with a higher AOV of $200-225 but a lower conversion rate of 0.50-1.00%. Similarly, abelssoft.de had a revenue of $1,546,943 from 6,877 transactions and 315,772 sessions, with a similar AOV of $200-225 but a slightly higher conversion rate of 2.00-2.50%. Lastly, baby-walz.de had a revenue of $5,342,376 from 43,926 transactions and 1,435,734 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. tonies.com excelled in both revenue and transaction metrics compared to its competitors.

skandic.de screenshot
#1 skandic.de
410.9K
Revenue
239K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
abelssoft.de screenshot
#2 abelssoft.de
1.5M
Revenue
315.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
baby-walz.de screenshot
#3 baby-walz.de
5.3M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
tonies.com vs top market performers
tonies.com
top retailers
conversion rate vs average order value for tonies.com and its competitors
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Revenue share by device at tonies.com

In November large majority of sales on tonies.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on tonies.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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tonies.com channels

Identify top traffic channels that drive growth for tonies.comand discover how performance of traffic channels has changed over time.

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tonies.com Google Ads spend

Evaluate tonies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tonies.com devices

Review tonies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tonies.com top markets

Explore tonies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tonies.com country & global rank

Assess the ranking of tonies.com among other retailers within its primary country and worldwide.

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