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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.8M
Revenue
Jan 26
3M
Sessions
Jan 26
7.5-8.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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The biggest adventures to ever come in a little box. The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.

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tonies.com Annual Revenue and Growth

tonies.com's annual sales on its online store amounted to $82.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$82.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tonies.com revenue by year

tonies.com's monthly revenueOVER TIME
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Over the past three months, tonies.com revenue has experienced growth of 78%, compared to the preceding three months.

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tonies.com revenue growth for last six months
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OVERVIEW
In January 2026, tonies.com generated impressive online sales of $7,847,264, significantly surpassing the CHILDCARE median of $48,736, though still behind the leading babylist.com at $90,155,180; with a strong conversion rate of 7.50-8.00%, well above the industry average of 4.38%, and an average order value (AOV) ranging from $25-50, it remains competitive, especially compared to the high AOV of $253; despite attracting 3,021,393 sessions, this figure is below babylist.com’s 17,691,734, indicating growth potential within the CHILDCARE market.
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tonies.com competitors

In January 2026, tonies.com outperformed its competitors in terms of revenue, with a total of $7,847,264. The closest competitor in revenue was baby-walz.de with $3,511,990, followed by abelssoft.de with $1,544,879, and skandic.de with $548,844. In terms of transactions, tonies.com had 231,499 transactions, which was significantly higher than skandic.de with 2,802 transactions, abelssoft.de with 6,634 transactions, and baby-walz.de with 31,234 transactions. tonies.com also had the highest number of sessions at 3,021,393, surpassing skandic.de with 337,369 sessions, abelssoft.de with 395,851 sessions, and baby-walz.de with 1,243,156 sessions. Additionally, tonies.com had a conversion rate ranging from 7.50-8.00%, which was higher than all three competitors.

skandic.de screenshot
#1 skandic.de
548.8K
Revenue
337.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
abelssoft.de screenshot
#2 abelssoft.de
1.5M
Revenue
395.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
baby-walz.de screenshot
#3 baby-walz.de
3.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tonies.com vs top market performers
tonies.com
top retailers
conversion rate vs average order value for tonies.com and its competitors
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Revenue share by device at tonies.com

In January large majority of sales on tonies.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In January large majority of sales on tonies.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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tonies.com channels

Identify top traffic channels that drive growth for tonies.comand discover how performance of traffic channels has changed over time.

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tonies.com Google Ads spend

Evaluate tonies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tonies.com devices

Review tonies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tonies.com top markets

Explore tonies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tonies.com country & global rank

Assess the ranking of tonies.com among other retailers within its primary country and worldwide.

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