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TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

tonies.com

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11.2M

Revenue

Dec 25

4.4M

Sessions

Dec 25

9.0-9.5%

Conv. rate

Dec 25

$25-50

AOV

Dec 25

Main country of store: GERMANY
Website category: CHILDCARE

The biggest adventures to ever come in a little box. The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.

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tonies.com's monthly revenueOVER TIME
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Over the past three months, tonies.com revenue has experienced growth of 123%, compared to the preceding three months.

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tonies.com revenue growth for last six months

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OVERVIEW

In December 2025, tonies.com generated $11,164,851 in revenue with an impressive conversion rate of 9.00-9.50%, significantly outperforming the industry average of 4.55%. While the site's average order value (AOV) ranged between $25-50, it fell below the high end of the CHILDCARE sector, where AOVs can reach $251. With 4,444,831 sessions, tonies.com showcased substantial traffic, though it still lagged behind industry leader babylist.com, which recorded 12,893,760 sessions, highlighting areas for potential growth and customer engagement in the competitive market.

tonies.com competitors

In December 2025, tonies.com outperformed its competitors in terms of revenue, with a total of $11,164,851. The closest competitor, baby-walz.de, generated $3,447,502 in revenue. tonies.com also excelled in the number of transactions with 414,514, while skandic.de had 3,217 transactions and abelssoft.de had 8,174 transactions. In terms of sessions, tonies.com had 4,444,831, whereas skandic.de had 376,647 and abelssoft.de had 530,213. However, tonies.com had a lower average order value (AOV) range of $25-50 compared to abelssoft.de with an AOV of $225-250 and baby-walz.de with an AOV of $100-125. Additionally, tonies.com had a higher conversion rate of 9.00-9.50% compared to skandic.de with a conversion rate of 0.50-1.00% and abelssoft.de with a conversion rate of 1.50-2.00%.

#1 skandic.de

626.1K

Revenue

376.6K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#2 abelssoft.de

1.9M

Revenue

530.2K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 baby-walz.de

3.4M

Revenue

1.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

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TOP MARKET PERFORMERSby revenue

tonies.com vs top market performers

tonies.com

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Revenue share by device at tonies.com

In December large majority of sales on tonies.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

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tonies.com channels

Identify top traffic channels that drive growth for tonies.comand discover how performance of traffic channels has changed over time.

tonies.com Google Ads spend

Evaluate tonies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

tonies.com devices

Review tonies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

tonies.com top markets

Explore tonies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.