tonies.com
The biggest adventures to ever come in a little box. The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tonies.com's revenueOVER TIME
Over the past three months, tonies.com revenue has experienced decline of 21%, compared to the preceding three months.
tonies.com competitors
In July 2025, tonies.com outperformed its competitors in terms of revenue, with a total of $5,315,091 compared to skandic.de ($156,890), abelssoft.de ($1,454,177), and baby-walz.de ($2,674,475). However, in terms of transactions, tonies.com had 123,889 which is lower than abelssoft.de (6,129) and baby-walz.de (19,876). The website also had 2,295,433 sessions, falling behind baby-walz.de with 898,007 sessions. tonies.com had an average order value (AOV) ranging from $25 to $50, while abelssoft.de had the highest AOV of $225 to $250. The conversion rate for tonies.com was between 5.00% and 5.50%, higher than skandic.de (0.50% to 1.00%) and abelssoft.de (1.50% to 2.00%), but slightly lower than baby-walz.de (2.00% to 2.50%). Overall, tonies.com demonstrated strong revenue performance but could focus on increasing transactions and sessions to compete more effectively in the market.
Revenue share by device at tonies.com
In July large majority of sales on tonies.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Gain even more insights with the Grips app
tonies.com channels
Identify top traffic channels that drive growth for tonies.comand discover how performance of traffic channels has changed over time.
tonies.com Google Ads spend
Evaluate tonies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tonies.com devices
Review tonies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
