GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, dietary supplements, herbs, minerals, and natural health products for overall wellness support.
22M
6.8M
3.0-3.5%
$0-100
50+
Natural Dietary Supplements's aggregate online sales across tracked retailers amounted to $317M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Natural Dietary Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Dietary Supplements retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
Natural and Organic Skincare
250+ retailers tracked
