GRIPS CUSTOMERS & RESEARCH PARTNERS
Retailers specializing in natural, organic, and eco-friendly beauty products, skincare, supplements, and household products for environmentally conscious and health-aware consumers.
162M
59M
3.0-3.5%
$0-100
100+
Natural and Organic Personal Care's aggregate online sales across tracked retailers amounted to $1.55B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 13% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
59%
Mobile
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Natural and Organic Personal Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural and Organic Personal Care retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
