GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, supplements, herbal remedies, and wellness products including probiotics, essential oils, and teas.
56M
11M
4.0-4.5%
$100-200
70+
Herbal and Natural Health's aggregate online sales across tracked retailers amounted to $901M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Herbal and Natural Health retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Herbal and Natural Health retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
