GRIPS CUSTOMERS & RESEARCH PARTNERS
Niche and designer fragrances available in affordable sample decants and full-size bottles for testing. Diverse fragrance scents for both men and women at competitive prices.
53M
10M
1.5-2.0%
$300-400
30+
Fragrance Decants and Samples's aggregate online sales across tracked retailers amounted to $635M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 25% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Fragrance Decants and Samples retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fragrance Decants and Samples retailers, with performance tracked over time.
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