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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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3.5M
Revenue
Jun 26
912K
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com Annual Revenue and Growth

altfragrances.com's annual sales on its online store amounted to $33.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$33.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
altfragrances.com revenue by year

altfragrances.com's monthly revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced growth of 18%, compared to the preceding three months.

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altfragrances.com revenue growth for last six months
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OVERVIEW
In June 2026, altfragrances.com generated $3,451,935 in online sales with a conversion rate of 3.50-4.00%, slightly below the industry high of 4.53%. The site's average order value (AOV) ranged between $75-100, lower than the category's peak of $208. With 911,974 sessions, altfragrances.com far exceeded the median of 16,700 in the BEAUTY AND COSMETICS industry, though it remains significantly behind the market leader, ulta.com, which boasts $147,480,051 in revenue.
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altfragrances.com competitors

In June 2026, altfragrances.com outperformed its competitors with impressive metrics, generating a revenue of $3,451,935 from 35,561 transactions across 911,974 sessions. The site's average order value (AOV) ranges from $75 to $100, coupled with a conversion rate of 3.50-4.00%. In contrast, bestmenscolognes.com reported minimal revenue of $10,417 from just 49 transactions over 19,923 sessions, yielding an AOV of $200-225 but a dismal conversion rate of 0.00-0.50%. Meanwhile, oakcha.com achieved a revenue of $3,102,782 from 31,429 transactions during 1,146,021 sessions, also maintaining an AOV of $75 to $100 but a lower conversion rate of 2.50-3.00%. Overall, altfragrances.com demonstrates stronger financial performance and conversion efficacy compared to both competitors, highlighting its position in the market.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
10.4K
Revenue
19.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
oakcha.com screenshot
#2 oakcha.com
3.1M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In June large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In June large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries altfragrances.com operates in

altfragrances.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

Evaluate altfragrances.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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