Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for altfragrances.comaltfragrances.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.8M
Revenue
Mar 26
1.3M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
Loading...

Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

altfragrances.com Annual Revenue and Growth

altfragrances.com's annual sales on its online store amounted to $33.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$33.5M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
altfragrances.com revenue by year

altfragrances.com's monthly revenueOVER TIME
View real-time data

Over the past three months, altfragrances.com revenue has experienced decline of 21%, compared to the preceding three months.

View real-time data
altfragrances.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, altfragrances.com generated $3,753,595 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $47,335, while maintaining a conversion rate of 3.00-3.50%, just below the high benchmark of 4.7%. The site's average order value (AOV) ranged from $75 to $100, compared to the industry high of $190. With 1,323,764 sessions, altfragrances.com outperformed the median of 20,520 but fell short of the leading store, sephora.com, which achieved 60,417,169 sessions, indicating a strong yet competitive presence in the market.
Read more

altfragrances.com competitors

When comparing altfragrances.com to its competitors in March 2026, it is evident that altfragrances.com falls behind in terms of revenue. altfragrances.com generated $3,753,595 in revenue from 42,842 transactions and 1,323,764 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00-3.50%. In contrast, bestmenscolognes.com only generated $13,608 in revenue from 64 transactions and 22,215 sessions, with a higher AOV of $200-225 but a lower conversion rate of 0.00-0.50%. On the other hand, oakcha.com outperformed altfragrances.com with $4,163,781 in revenue from 45,415 transactions and 1,626,292 sessions, similar AOV of $75-100, but a slightly lower conversion rate of 2.50-3.00%. Overall, altfragrances.com has room for improvement in revenue generation compared to its competitors in the fragrance industry.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
13.6K
Revenue
22.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
oakcha.com screenshot
#2 oakcha.com
4.2M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at altfragrances.com

In March large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In March large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

altfragrances.com Google Ads spend

Evaluate altfragrances.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard