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Apr 2026
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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3.8M
Revenue
Apr 26
1.2M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com Annual Revenue and Growth

altfragrances.com's annual sales on its online store amounted to $33.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$33.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
altfragrances.com revenue by year

altfragrances.com's monthly revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced decline of 32%, compared to the preceding three months.

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altfragrances.com revenue decline for last six months
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OVERVIEW
In April 2026, altfragrances.com generated $3,765,118 in online sales with a conversion rate of 3.00-3.50%, slightly below the industry high of 4.38%. The average order value (AOV) ranged between $75-100, under the sector's peak of $195. The site attracted 1,217,019 sessions, significantly higher than the median of 20,819 in the BEAUTY AND COSMETICS category, yet far behind the leading store, sephora.com, which garnered 84,653,344 sessions. Overall, altfragrances.com showcases strong performance in traffic but remains challenged in maximizing revenue per visit and conversion rates compared to industry leaders.
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altfragrances.com competitors

In April 2026, altfragrances.com generated $3,765,118 in revenue from 42,405 transactions, boasting a conversion rate of 3.00-3.50% and average order value (AOV) between $75-100 across 1,217,019 sessions. In contrast, oakcha.com, its closest competitor, earned $2,835,549 from 31,122 transactions, achieving a slightly lower conversion rate of 2.50-3.00% and the same AOV range. While oakcha.com has similar pricing, its revenue is significantly lower despite having almost the same number of sessions (1,157,496). bestmenscolognes.com lagged considerably, with only $11,792 in revenue from 58 transactions, a conversion rate of 0.00-0.50%, and a much higher AOV of $200-225. Overall, altfragrances.com leads in revenue and transaction volume, showcasing effective customer engagement compared to its competitors.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
11.8K
Revenue
24.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
oakcha.com screenshot
#2 oakcha.com
2.8M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In April large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In April large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

Evaluate altfragrances.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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