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Jul 2025
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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.6M
Revenue
817.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com's revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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altfragrances.com revenue growth for last six months
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OVERVIEW
In July 2025, altfragrances.com, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $2,554,283, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The website had 817,850 sessions, significantly lower than the highest session count of 41,064,568 from sephora.com. The median revenue in the industry was $48,182, while the largest online store, themancompany.com, raked in $113,233,299. With a high AOV of $211, altfragrances.com aimed to increase sales and improve performance metrics in the upcoming months.
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altfragrances.com competitors

In July 2025, altfragrances.com outperformed its competitors in certain areas. While altfragrances.com generated $2,554,283 in revenue from 24,313 transactions and 817,850 sessions, its average order value (AOV) ranged between $100-125 with a conversion rate of 2.50-3.00%. On the other hand, bestmenscolognes.com only made $99,121 in revenue from 485 transactions and 160,123 sessions, with a higher AOV of $200-225 but a lower conversion rate of 0.00-0.50%. Meanwhile, oakcha.com surpassed altfragrances.com in revenue with $3,547,010 from 37,941 transactions and 1,658,800 sessions, but had a lower AOV of $75-100 and a similar conversion rate of 2.00-2.50%. Overall, altfragrances.com maintained a competitive edge with a balanced combination of revenue, transactions, AOV, and conversion rate compared to its competitors.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
99.1K
Revenue
160.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
oakcha.com screenshot
#2 oakcha.com
3.5M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In July large majority of sales on altfragrances.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In July large majority of sales on altfragrances.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

Evaluate altfragrances.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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