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May 2025
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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.4M
Revenue
816.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com's revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced decline of 14%, compared to the preceding three months.

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altfragrances.com revenue decline for last six months
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OVERVIEW
In May 2025, altfragrances.com in the BEAUTY AND COSMETICS industry generated $2,385,752 in online sales with a conversion rate of 2.50-3.00% and an average order value of $100-125. This online store received 816,890 sessions, while the top performer, ulta.com, had $96,002,620 in revenue. The highest conversion rate in the industry is 4.51% and the highest AOV is $213. On the lower end, a conversion rate of 1.17% and an AOV of $53 were observed. sephora.com had the highest number of sessions at 38,510,361, compared to the median of 19,997 in the industry.
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altfragrances.com competitors

In May 2025, altfragrances.com outperformed its competitors in terms of revenue, with $2,385,752 compared to bestmenscolognes.com's $76,759 and oakcha.com's $3,397,540. altfragrances.com also had the highest number of transactions at 23,047, while bestmenscolognes.com had 349 transactions and oakcha.com had 37,101 transactions. In terms of sessions, altfragrances.com had 816,890 sessions, bestmenscolognes.com had 113,335 sessions, and oakcha.com had 1,607,918 sessions. altfragrances.com boasted an average order value (AOV) of $100-125, which was lower than bestmenscolognes.com's AOV of $200-225 but higher than oakcha.com's AOV of $75-100. altfragrances.com also had a higher conversion rate of 2.50-3.00%, compared to bestmenscolognes.com's 0.00-0.50% and oakcha.com's 2.00-2.50%. Overall, altfragrances.com emerged as a strong competitor in the fragrance industry with impressive revenue, transaction numbers, and conversion rates.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
76.8K
Revenue
113.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
oakcha.com screenshot
#2 oakcha.com
3.4M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In May large majority of sales on altfragrances.com, 73% was finalized on mobile devices, with 27% of sales coming from desktop devices.

In May large majority of sales on altfragrances.com, 73% was finalized on mobile devices, with 27% of sales coming from desktop devices.
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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

Evaluate altfragrances.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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