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Nov 2025
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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4M
Revenue
Nov 25
822.8K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com Annual Revenue and Growth

altfragrances.com's annual sales on its online store amounted to $31.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$31.1M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
altfragrances.com revenue by year

altfragrances.com's monthly revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced growth of 25%, compared to the preceding three months.

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altfragrances.com revenue growth for last six months
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OVERVIEW
In November 2025, altfragrances.com achieved remarkable online sales revenue of $3,998,977, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, although still far from ulta.com's $145,643,880. The site boasts a solid conversion rate of 5.00-5.50%, aligning closely with the industry average of 5.32%. With an average order value (AOV) ranging from $75 to $100, altfragrances.com is positioned above the lower AOV benchmark of $48 but below the high of $204. The site attracted 822,766 sessions, well above the median of 19,748 but dwarfed by sephora.com's 76,114,809 sessions, indicating robust performance within its niche.
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altfragrances.com competitors

In November 2025, altfragrances.com stands out in terms of revenue with $3,998,977, surpassing bestmenscolognes.com at $52,343 and falling short of oakcha.com at $6,389,590. altfragrances.com also boasts a high number of transactions with 41,182, compared to bestmenscolognes.com with 263 and oakcha.com with 69,445. However, in terms of sessions, altfragrances.com has 822,766, which is higher than bestmenscolognes.com with 59,435 but lower than oakcha.com with 2,276,446. altfragrances.com's Average Order Value (AOV) ranges from $75-$100, putting it on par with oakcha.com but lower than bestmenscolognes.com at $175-$200. altfragrances.com excels in conversion rate at 5.00-5.50%, surpassing both bestmenscolognes.com at 0.00-0.50% and oakcha.com at 3.00-3.50%.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
52.3K
Revenue
59.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
oakcha.com screenshot
#2 oakcha.com
6.4M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In November large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In November large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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