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Jan 2026
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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.9M
Revenue
Jan 26
966.6K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com Annual Revenue and Growth

altfragrances.com's annual sales on its online store amounted to $33.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$33.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
altfragrances.com revenue by year

altfragrances.com's monthly revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced growth of 29%, compared to the preceding three months.

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altfragrances.com revenue growth for last six months
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OVERVIEW
In January 2026, altfragrances.com achieved remarkable online sales revenue of $2,898,241, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while its conversion rate ranged from 3.00-3.50%, slightly below the industry's high of 4.7%. With an average order value (AOV) between $75-100, altfragrances.com maintained a healthy position, though it is lower than the top AOV of $194. The site attracted 966,561 sessions, a stark contrast to ulta.com’s impressive 47,691,438, yet still outperformed the industry median of 22,631, indicating strong consumer interest in its offerings.
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altfragrances.com competitors

In January 2026, altfragrances.com reported a revenue of $2,898,241 with 30,261 transactions and 966,561 sessions, boasting an average order value (AOV) range of $75-100 and a conversion rate of 3.00-3.50%. In comparison, bestmenscolognes.com generated $31,794 in revenue from 153 transactions and 35,666 sessions, with an AOV range of $200-225 and a lower conversion rate of 0.00-0.50%. On the other hand, oakcha.com outperformed altfragrances.com with a revenue of $3,881,280 from 45,801 transactions and 1,582,827 sessions, similar AOV range of $75-100, and a slightly lower conversion rate of 2.50-3.00%. While altfragrances.com holds its ground in terms of conversion rate, oakcha.com leads in revenue and transactions, highlighting the competition in the online fragrance market.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
31.8K
Revenue
35.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
oakcha.com screenshot
#2 oakcha.com
3.9M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In January large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

Evaluate altfragrances.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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