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Oct 2025
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Home/Insights/Retailers/altfragrances.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3M
Revenue
Oct 25
729.9K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Altfragrances.com is an e-commerce platform offering a variety of fragrances for both men and women. The website features a collection of high-quality perfume oils inspired by popular designer scents. Customers can purchase affordable perfume alternatives in a range of captivating scents without compromising on quality.

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altfragrances.com Annual Revenue and Growth

altfragrances.com's annual sales on its online store amounted to $31.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$31.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
altfragrances.com revenue by year

altfragrances.com's monthly revenueOVER TIME
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Over the past three months, altfragrances.com revenue has experienced growth of 17%, compared to the preceding three months.

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altfragrances.com revenue growth for last six months
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OVERVIEW
In October 2025, altfragrances.com achieved online sales revenue of $3,008,839, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, with a commendable conversion rate of 4.00-4.50%, close to the category's high of 4.65%. Their average order value (AOV) ranged between $75 and $100, notably below the high of $202 but above the low of $47. The website recorded 729,927 sessions, far surpassing the median of 18,156, although it remained dwarfed by sephora.com's 49,510,502 sessions. Overall, altfragrances.com demonstrated strong performance metrics within its competitive landscape.
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altfragrances.com competitors

In October 2025, altfragrances.com outperformed its competitors in terms of revenue, with $3,008,839 compared to bestmenscolognes.com's $47,584 and oakcha.com's $3,363,330. altfragrances.com also had a higher number of transactions with 31,092, compared to bestmenscolognes.com's 243 and oakcha.com's 37,810. However, altfragrances.com had fewer sessions with 729,927, while oakcha.com had 1,600,175 sessions and bestmenscolognes.com had 76,008. altfragrances.com had a similar Average Order Value (AOV) of $75-100 compared to oakcha.com, but bestmenscolognes.com had a higher AOV of $175-200. altfragrances.com had a higher conversion rate of 4.00-4.50% compared to oakcha.com's 2.00-2.50% and bestmenscolognes.com's 0.00-0.50%. Overall, altfragrances.com performed well in revenue and transactions but could focus on increasing their sessions to potentially boost their conversion rate further.

bestmenscolognes.com screenshot
#1 bestmenscolognes.com
47.6K
Revenue
76K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
oakcha.com screenshot
#2 oakcha.com
3.4M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
altfragrances.com vs top market performers
altfragrances.com
top retailers
conversion rate vs average order value for altfragrances.com and its competitors
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Revenue share by device at altfragrances.com

In October large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In October large majority of sales on altfragrances.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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altfragrances.com channels

Identify top traffic channels that drive growth for altfragrances.comand discover how performance of traffic channels has changed over time.

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altfragrances.com Google Ads spend

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altfragrances.com devices

Review altfragrances.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altfragrances.com top markets

Explore altfragrances.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altfragrances.com country & global rank

Assess the ranking of altfragrances.com among other retailers within its primary country and worldwide.

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