GRIPS CUSTOMERS & RESEARCH PARTNERS
Designer and niche fragrances, perfumes, colognes, skincare products, beauty items, and body care formulations formulated for personal grooming and wellness maintenance.
108M
30M
2.0-2.5%
$100-200
40+
Fragrance and Body Care's aggregate online sales across tracked retailers amounted to $1.11B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to continue at a similar pace.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Fragrance and Body Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fragrance and Body Care retailers, with performance tracked over time.
Other
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550+ retailers tracked
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500+ retailers tracked
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500+ retailers tracked
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400+ retailers tracked
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350+ retailers tracked
Nutritional Supplements and Health
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