swatch.com
Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.
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swatch.com Annual Revenue and Growth
swatch.com's annual sales on its online store amounted to $178M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
swatch.com's monthly revenueOVER TIME
Over the past three months, swatch.com revenue has experienced growth of 16%, compared to the preceding three months.
swatch.com competitors
swatch.com outperforms most of its competitors in terms of revenue, with a total revenue of $24,178,168 in December 2025. In comparison, swatchandbeyond.com only generated $9,146 in revenue, while watchshop.com and zeitlounge.com generated $945,940 and $578,234 respectively. swatch.com also had the highest number of transactions at 87,133, followed by chrono24.com with 40,504 transactions. Additionally, swatch.com had a high conversion rate of 1.50-2.00%, similar to watchshop.com, while omegawatches.com had a lower conversion rate at 0.50-1.00%. In terms of average order value (AOV), omegawatches.com had the highest AOV at $900-925, followed by chrono24.com at $1625-1650, while swatch.com had an AOV of $275-300. Overall, swatch.com stands out as a top performer among its competitors in the online watch industry.
Revenue share by device at swatch.com
In December large majority of sales on swatch.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swatch.com channels
Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.
swatch.com Google Ads spend
Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swatch.com devices
Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
