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Home/Insights/Retailers/swatch.com

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

swatch.com

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21.6M

Revenue

Nov 25

Sessions

Nov 25

1.5-2.0%

Conv. rate

Nov 25

$275-300

AOV

Nov 25

Main country of store: UNITED STATES
Website category: LUXURY

Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.

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swatch.com Annual Revenue and Growth

swatch.com's annual sales on its online store amounted to $178M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024

$178M

Annual growth forecast2024/2025

5-10%

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eCommerce Revenue

swatch.com's monthly revenueOVER TIME
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Over the past three months, swatch.com revenue has experienced growth of 20%, compared to the preceding three months.

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swatch.com revenue growth for last six months

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OVERVIEW

In November 2025, swatch.com generated online sales of $21,631,961, significantly below the industry median of $89,238 in the LUXURY sector, with a conversion rate ranging from 1.50% to 2.00%, lower than the sector's high of 2.95%. Its average order value (AOV) fell between $275 and $300, compared to a high of $975 in the industry, while the website attracted 3,977,787 sessions, substantially fewer than the leading competitor, pandora.net, which had 26,095,375 sessions.

swatch.com competitors

In November 2025, swatch.com outperformed some of its competitors in terms of revenue and conversion rate. swatch.com generated $21,631,961 in revenue with a conversion rate of 1.50-2.00%, whereas watchshop.com only generated $1,182,872 in revenue with a conversion rate of 2.00-2.50%. However, swatch.com fell slightly behind chrono24.com, which generated $65,062,010 in revenue with a conversion rate of 0.50-1.00%. When looking at average order value (AOV), swatch.com falls within the range of $275-300, which is comparable to watchshop.com at $325-350. omegawatches.com had the highest AOV at $925-950, while zeitlounge.com had the lowest at $450-475. Overall, swatch.com remains competitive in the market with strong revenue and conversion rates, although there are some competitors that excel in specific metrics such as AOV.

#1 swatchandbeyond.com

8.5K

Revenue

8.9K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#2 omegawatches.com

23.3M

Revenue

3.7M

Sessions

0.5-1.0%

Conv. rate

$900-1000

AOV

#3 watchshop.com

1.2M

Revenue

164.5K

Sessions

2.0-2.5%

Conv. rate

$325-350

AOV

#4 chrono24.com

65.1M

Revenue

3.9M

Sessions

1.0-1.5%

Conv. rate

$1600-1700

AOV

#5 zeitlounge.com

317K

Revenue

164.5K

Sessions

0.0-0.5%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

swatch.com vs top market performers

swatch.com

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Revenue share by device at swatch.com

In November large majority of sales on swatch.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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swatch.com channels

Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.

swatch.com Google Ads spend

Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

swatch.com devices

Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

swatch.com top markets

Explore swatch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.