swatch.com
Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.
GRIPS CUSTOMERS & RESEARCH PARTNERS
swatch.com Annual Revenue and Growth
swatch.com's annual sales on its online store amounted to $178M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
swatch.com's monthly revenueOVER TIME
Over the past three months, swatch.com revenue has experienced growth of 44%, compared to the preceding three months.
swatch.com competitors
In October 2025, swatch.com outperformed its competitors in terms of revenue, with $19,641,115, compared to the closest competitor omegawatches.com at $21,951,598. However, swatch.com had a higher number of transactions at 64,898 and sessions at 3,942,102, indicating a lower average order value (AOV) range of $300-325 and a conversion rate of 1.50-2.00%. omegawatches.com had a significantly higher AOV range of $925-950, while watchshop.com had a similar AOV range but lower revenue. swatchandbeyond.com had the lowest revenue and sessions but a comparable conversion rate. chrono24.com had the highest revenue, transactions, and sessions, with a much higher AOV range and a slightly lower conversion rate. zeitlounge.com lagged behind in revenue, transactions, and sessions, with the lowest AOV range and conversion rate.
Revenue share by device at swatch.com
In October large majority of sales on swatch.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
swatch.com channels
Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.
swatch.com Google Ads spend
Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swatch.com devices
Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
