swatch.com
Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.
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swatch.com Annual Revenue and Growth
swatch.com's annual sales on its online store amounted to $178M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
swatch.com's monthly revenueOVER TIME
Over the past three months, swatch.com revenue has experienced growth of 56%, compared to the preceding three months.
swatch.com competitors
swatch.com outperforms its competitors in terms of revenue, with a revenue of 17,925,690 in September 2025. Its closest competitor, Omega Watches, follows with a revenue of 13,404,081. In terms of transactions, swatch.com also leads the pack with 62,919 transactions, while watchshop.com comes in second with 2,250 transactions. swatch.com also excels in sessions, boasting 3,905,870 sessions, compared to chrono24.com's 4,007,840 sessions. swatch.com's Average Order Value (AOV) falls between 275-300, placing it in line with competitors like watchshop.com and Swatch and Beyond. However, swatch.com's conversion rate of 1.50-2.00% outperforms most of its competitors, with only watchshop.com coming close with a conversion rate of 1.00-1.50%. Overall, swatch.com demonstrates strong performance across various metrics when compared to its competitors in the watch industry in September 2025.
Revenue share by device at swatch.com
In September large majority of sales on swatch.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swatch.com channels
Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.
swatch.com Google Ads spend
Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swatch.com devices
Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
