swatch.com
Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.
GRIPS CUSTOMERS & RESEARCH PARTNERS
swatch.com Annual Revenue and Growth
swatch.com's annual sales on its online store amounted to $197.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
swatch.com's monthly revenueOVER TIME
Over the past three months, swatch.com revenue has experienced decline of 19%, compared to the preceding three months.
swatch.com competitors
In April 2026, swatch.com generated $15,976,553 in revenue from 55,361 transactions across 4,696,303 sessions, achieving an average order value (AOV) of $275-$300 and a conversion rate of 1.00-1.50%. In contrast, omegawatches.com, despite having slightly lower revenue at $15,384,266, boasted a significantly higher AOV of $925-$950, yet a much lower conversion rate of 0.00-0.50%. Meanwhile, chrono24.com led in revenue at $88,670,337, driven by an AOV of $1900-$1925, but maintained a conversion rate of only 0.50-1.00%. Competitor watchshop.com achieved a lower revenue of $506,968 but had an AOV of $325-$350 and matched swatch.com's conversion rate. Lastly, swatchandbeyond.com lagged considerably with $6,848 in revenue, a much lower AOV of $175-$200, and a conversion rate of 0.50-1.00%. Overall, swatch.com excels in both revenue and transaction volume among its competitors.
Revenue share by device at swatch.com
In April large majority of sales on swatch.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
swatch.com channels
Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.
swatch.com Google Ads spend
Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swatch.com devices
Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
