swatch.com
Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.
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swatch.com Annual Revenue and Growth
swatch.com's annual sales on its online store amounted to $197.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
swatch.com's monthly revenueOVER TIME
Over the past three months, swatch.com revenue has experienced decline of 34%, compared to the preceding three months.
swatch.com competitors
In September 2026, swatch.com excels in transactions, achieving 77,500, significantly outperforming its competitors. It ranks second in revenue with $24.5 million, trailing only chrono24.com, which leads with $118.7 million. In sessions, swatch.com follows closely with 4.5 million, while chrono24.com takes the lead with 6.3 million sessions. The average order value (AOV) for swatch.com ranges from $300-325, competing well against other sites like watchshop.com, which has an AOV of $325-350. swatchandbeyond.com, with a revenue of $7,128, has a conversion rate of 0.50-1.00%, while swatch.com maintains a conversion rate of 1.50-2.00%, reflecting its strong performance in converting visits to sales. Overall, swatch.com showcases notable strengths against its competitors in various key metrics.
Revenue share by device at swatch.com
In September large majority of sales on swatch.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries swatch.com operates in
swatch.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swatch.com channels
Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.
swatch.com Google Ads spend
Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swatch.com devices
Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
