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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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20.9M
Revenue
Aug 25
4.7M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$275-300
AOV
Aug 25
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Welcome to the official Swatch online store. Shop our wide range of trendy Swatch watches, jewelry and accessories. All products come with free shipping.

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swatch.com Annual Revenue and Growth

swatch.com's annual sales on its online store amounted to $178M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$178M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
swatch.com revenue by year

swatch.com's monthly revenueOVER TIME
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Over the past three months, swatch.com revenue has experienced growth of 26%, compared to the preceding three months.

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swatch.com revenue growth for last six months
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OVERVIEW
In August 2025, swatch.com, a LUXURY industry, had online sales revenue of $20,878,774, conversion rate of 1.50-2.00%, and average order value (AOV) of $275-300. The highest AOV in the industry is $992, while the lowest is $82. swatch.com recorded 4,651,479 sessions, with the highest being 12,341,917 from pandora.net, and a median of 29,197 sessions. The industry median revenue is $86,672, with the top performer being chrono24.com at $78,441,506. High and low conversion rates in the industry are 2.71% and 0.35%, respectively.
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swatch.com competitors

In August 2025, swatch.com stands out among its competitors with a revenue of $20,878,774 and 71,694 transactions from 4,651,479 sessions. swatch.com has an average order value (AOV) ranging from $275 to $300 and a conversion rate of 1.50% to 2.00%. In comparison, swatchandbeyond.com generated a revenue of $13,042 from 76 transactions and 11,004 sessions, with an AOV of $150 to $175 and a conversion rate of 0.50% to 1.00%. omegawatches.com recorded a revenue of $14,702,085 from 15,285 transactions and 3,582,596 sessions, boasting a high AOV of $950 to $975 but a low conversion rate of 0.00% to 0.50%. watchshop.com, chrono24.com, and zeitlounge.com also demonstrate competitive performance metrics, but swatch.com maintains its lead in revenue, transactions, AOV, and conversion rate.

swatchandbeyond.com screenshot
#1 swatchandbeyond.com
13K
Revenue
11K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
omegawatches.com screenshot
#2 omegawatches.com
14.7M
Revenue
3.6M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
watchshop.com screenshot
#3 watchshop.com
752.6K
Revenue
185.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
chrono24.com screenshot
#4 chrono24.com
78.4M
Revenue
4.8M
Sessions
0.5-1.0%
Conv. rate
$1700-1800
AOV
zeitlounge.com screenshot
#5 zeitlounge.com
279.9K
Revenue
162.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
swatch.com vs top market performers
swatch.com
top retailers
conversion rate vs average order value for swatch.com and its competitors
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Revenue share by device at swatch.com

In August large majority of sales on swatch.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on swatch.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swatch.com channels

Identify top traffic channels that drive growth for swatch.comand discover how performance of traffic channels has changed over time.

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swatch.com Google Ads spend

Evaluate swatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swatch.com devices

Review swatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swatch.com top markets

Explore swatch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swatch.com country & global rank

Assess the ranking of swatch.com among other retailers within its primary country and worldwide.

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