Mother's Day 2025: Revenue surges for 1-800-Flowers.com, The Bouqs Company , FTD & more

In the lead-up to Mother’s Day 2025, several leading online retailers experienced a notable increase in sales, largely due to strategic promotions and product offerings aimed at capturing the holiday market. As consumers prepared for the holiday, sales spikes were recorded across the board, showcasing the critical importance of Mother’s Day as a peak period for eCommerce activity in the floral and gifting sectors. The data highlights how targeted marketing and exclusive deals have effectively driven consumer purchases, as documented through the detailed sales analysis from Grips intelligence.

This report is based on Grips Intelligence’s daily tracking of SKU-level sales across top brands, marketplaces, and retailers—offering a data-driven look into recent eCommerce trends.

1800flowers.com — May 9, 2025
1800flowers.com witnessed a significant rise in sales driven by last-minute Mother’s Day preparations, with many customers taking advantage of their same-day delivery services. This, coupled with attractive product lines such as the “Mother’s Embrace™” bouquet and drizzled strawberries, provided compelling purchasing options. The company’s robust network of local florists ensured prompt deliveries, solidifying consumer confidence and boosting sales.

Bouqs.com — May 5, 2025
Bouqs.com experienced a spike in sales, primarily driven by their Mother’s Day promotions and unique product offerings. The company’s effective use of a 20% discount with the code “LASTCHANCE” attracted numerous last-minute shoppers. Bouqs’ emphasis on eco-friendly partnerships and their industry recognition further enhanced consumer confidence and drove purchases.

FTD.com — May 9, 2025
FTD.com reported a sales surge due to its proactive Mother’s Day marketing strategies, which included significant discounts and promotional codes. By focusing on urgency and delivery guarantees, the company successfully encouraged early and last-minute purchases. Their wide assortment of flowers and gifts, such as chocolate-covered strawberries, positioned FTD as a top choice for Mother’s Day shoppers.

From You Flowers — May 9, 2025
FromYouFlowers.com saw a notable increase in revenue as they effectively tapped into the Mother’s Day market through strategic discounts and diverse product offerings. Their promotional efforts, including 20% off bouquets, coupled with same-day delivery, attracted both new and returning customers. The emphasis on popular gifts such as chocolate bouquets and lilies further strengthened their Mother’s Day appeal.

Teleflora — May 8, 2025
Teleflora reported a sales increase thanks to their strategic Mother’s Day promotions and budget-friendly options. By offering a 20% discount with the promotional code “MDAY2025” and highlighting affordable bouquet options, Teleflora appealed to a wide range of customers. Their focus on local florist delivery assured timely, high-quality service, encouraging last-minute purchases.

This analysis reflects the effective strategies these companies employed to capture the Mother’s Day market. It’s a clear testament to the impact of targeted marketing and promotional efforts in driving eCommerce success during peak gifting periods. All information is based on daily eCommerce competitor monitoring from Grips intelligence and is a summary of this week’s results.