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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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9.3M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
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FTD.com is an online platform offering a wide range of flower arrangements, plants, and gifts for various occasions. The website caters to consumers seeking floral arrangements crafted by local florists and includes options for same-day delivery. Additionally, FTD.com provides a variety of gift cards and unique personalized gifts.

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ftd.com's revenueOVER TIME
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Over the past three months, ftd.com revenue has experienced growth of 16%, compared to the preceding three months.

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ftd.com revenue growth for last six months
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OVERVIEW
In May 2025, ftd.com in the GIFTS industry had an online sales revenue of $9,316,937, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $125-150. This performance was below the industry median revenue of $37,081 and the AOV of $229. However, ftd.com surpassed the very low AOV of $55. Despite having 1,451,346 sessions, ftd.com fell short of the industry's highest sessions of 14,714,824. It is essential for ftd.com to focus on increasing its conversion rate and AOV to improve its overall performance metrics within the GIFTS industry.
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ftd.com competitors

In May 2025, ftd.com had a revenue of $9,316,937 with 64,837 transactions and 1,451,346 sessions. Their average order value (AOV) ranged from $125 to $150, and they had a conversion rate of 4.00-4.50%. Comparing ftd.com to its competitors, bouqs.com had a revenue of $8,748,949 with 55,112 transactions and 1,653,282 sessions. Their AOV was higher at $150-175, but their conversion rate was slightly lower at 3.00-3.50%. teleflora.com had a revenue of $9,154,198 with 85,760 transactions and 1,556,709 sessions. Their AOV was lower at $100-125, but they had a higher conversion rate of 5.50-6.00%. Overall, ftd.com performed well in terms of revenue and conversion rate when compared to its competitors in the online floral industry in May 2025.

fromyouflowers.com screenshot
#1 fromyouflowers.com
16.9M
Revenue
3.5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
1800flowers.com screenshot
#2 1800flowers.com
37.3M
Revenue
6M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
teleflora.com screenshot
#3 teleflora.com
9.2M
Revenue
1.6M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
proflowers.com screenshot
#4 proflowers.com
3.8M
Revenue
909.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bouqs.com screenshot
#5 bouqs.com
8.7M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
ftd.com vs top market performers
ftd.com
top retailers
conversion rate vs average order value for ftd.com and its competitors
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Revenue share by device at ftd.com

In May large majority of sales on ftd.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on ftd.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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ftd.com channels

Identify top traffic channels that drive growth for ftd.comand discover how performance of traffic channels has changed over time.

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ftd.com Google Ads spend

Evaluate ftd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ftd.com devices

Review ftd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ftd.com top markets

Explore ftd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ftd.com country & global rank

Assess the ranking of ftd.com among other retailers within its primary country and worldwide.

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