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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for ftd.comftd.com

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5.6M
Revenue
Jan 26
889.4K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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FTD.com is an online platform offering a wide range of flower arrangements, plants, and gifts for various occasions. The website caters to consumers seeking floral arrangements crafted by local florists and includes options for same-day delivery. Additionally, FTD.com provides a variety of gift cards and unique personalized gifts.

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ftd.com Annual Revenue and Growth

ftd.com's annual sales on its online store amounted to $66.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$66.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
ftd.com revenue by year

ftd.com's monthly revenueOVER TIME
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Over the past three months, ftd.com revenue has experienced growth of 32%, compared to the preceding three months.

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ftd.com revenue growth for last six months
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OVERVIEW
In January 2026, ftd.com generated $5,611,392 in online sales within the GIFTS industry, significantly surpassing the median revenue of $50,312, but trailing behind the leading competitor, paperlesspost.com, which earned $46,836,523. ftd.com’s conversion rate ranged from 4.00-4.50%, close to the high end of the industry average of 5.76%, while its average order value (AOV) of $125-150 was lower than the industry's high of $219. The site attracted 889,365 sessions, markedly below the top performer’s 12,597,789 and the industry median of 14,426 sessions, indicating areas for potential growth.
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ftd.com competitors

In January 2026, ftd.com reported a revenue of $5,611,392 from 39,182 transactions and 889,365 sessions, with an average order value (AOV) range of $125-150 and a conversion rate of 4.00-4.50%. When comparing ftd.com to its competitors, we can see that 1800flowers.com leads in revenue with $19,765,766, followed by fromyouflowers.com at $7,761,003. In terms of conversion rates, teleflora.com has the highest at 7.50-8.00%, while ftd.com and 1800flowers.com share the same conversion rate range of 4.00-4.50%. proflowers.com has the lowest revenue at $2,149,374, while bouqs.com has the highest AOV range of $150-175. Overall, ftd.com falls in the mid-range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

fromyouflowers.com screenshot
#1 fromyouflowers.com
7.8M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
1800flowers.com screenshot
#2 1800flowers.com
19.8M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
teleflora.com screenshot
#3 teleflora.com
7.8M
Revenue
978.7K
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
proflowers.com screenshot
#4 proflowers.com
2.1M
Revenue
633.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bouqs.com screenshot
#5 bouqs.com
6.1M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
ftd.com vs top market performers
ftd.com
top retailers
conversion rate vs average order value for ftd.com and its competitors
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Revenue share by device at ftd.com

In January large majority of sales on ftd.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ftd.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ftd.com channels

Identify top traffic channels that drive growth for ftd.comand discover how performance of traffic channels has changed over time.

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ftd.com Google Ads spend

Evaluate ftd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ftd.com devices

Review ftd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ftd.com top markets

Explore ftd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ftd.com country & global rank

Assess the ranking of ftd.com among other retailers within its primary country and worldwide.

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