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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for ftd.comftd.com

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5.6M
Revenue
Aug 26
849.8K
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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FTD.com is an online platform offering a wide range of flower arrangements, plants, and gifts for various occasions. The website caters to consumers seeking floral arrangements crafted by local florists and includes options for same-day delivery. Additionally, FTD.com provides a variety of gift cards and unique personalized gifts.

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ftd.com Annual Revenue and Growth

ftd.com's annual sales on its online store amounted to $66.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$66.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
ftd.com revenue by year

ftd.com's monthly revenueOVER TIME
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Over the past three months, ftd.com revenue has experienced decline of 27%, compared to the preceding three months.

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ftd.com revenue decline for last six months
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OVERVIEW
In August 2026, ftd.com, a gifts and flowers retailer, generated $5.6 million in online sales, significantly exceeding the typical gifts and flowers retailer's monthly revenue of around $45,300. Its conversion rate was 4.00-4.50%, which falls within the typical gifts and flowers category range of 1.74% to 5.66%. The average order value (AOV) for ftd.com was $150-175, also within the typical category range of $52 to $237. With 850,000 sessions, ftd.com outperformed the typical gifts and flowers retailer, which sees around 12,400 sessions a month. The most-visited, paperlesspost.com, receives 15.2 million sessions.
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ftd.com competitors

In August 2026, ftd.com trails behind its major competitor 1800flowers.com in multiple key metrics. While ftd.com achieved a revenue of $5.6 million with 34,100 transactions and 850,000 sessions, 1800flowers.com significantly surpasses it with a revenue of $19.1 million, 97,700 transactions, and 2.9 million sessions. Although ftd.com’s average order value (AOV) of $150-175 aligns with the higher end of 1800flowers.com’s AOV of $175-200, it falls short in overall performance. Meanwhile, teleflora.com excels with a conversion rate of 7.00-7.50%, outpacing ftd.com’s conversion rate of 4.00-4.50%. In comparison, fromyouflowers.com also outperforms ftd.com in both revenue and transactions, with figures of $6.3 million and 48,700 transactions, respectively. Overall, ftd.com ranks fourth in revenue and transactions among its competitors.

fromyouflowers.com screenshot
#1 fromyouflowers.com
6.3M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
1800flowers.com screenshot
#2 1800flowers.com
19.1M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
teleflora.com screenshot
#3 teleflora.com
6.9M
Revenue
724.6K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
proflowers.com screenshot
#4 proflowers.com
1.9M
Revenue
574.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bouqs.com screenshot
#5 bouqs.com
3M
Revenue
567.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
ftd.com vs top market performers
ftd.com
top retailers
conversion rate vs average order value for ftd.com and its competitors
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Revenue share by device at ftd.com

In August large majority of sales on ftd.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on ftd.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries ftd.com operates in

ftd.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ftd.com channels

Identify top traffic channels that drive growth for ftd.comand discover how performance of traffic channels has changed over time.

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ftd.com Google Ads spend

Evaluate ftd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ftd.com devices

Review ftd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ftd.com top markets

Explore ftd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ftd.com country & global rank

Assess the ranking of ftd.com among other retailers within its primary country and worldwide.

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