ftd.com
FTD.com is an online platform offering a wide range of flower arrangements, plants, and gifts for various occasions. The website caters to consumers seeking floral arrangements crafted by local florists and includes options for same-day delivery. Additionally, FTD.com provides a variety of gift cards and unique personalized gifts.
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ftd.com Annual Revenue and Growth
ftd.com's annual sales on its online store amounted to $71.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
ftd.com's monthly revenueOVER TIME
Over the past three months, ftd.com revenue has experienced decline of 34%, compared to the preceding three months.
ftd.com competitors
In September 2025, ftd.com generated $4,409,603 in revenue from 31,495 transactions and 721,188 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. When compared to its competitors, fromyouflowers.com had higher revenue of $7,048,507 from 61,363 transactions and 1,802,113 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. 1800flowers.com outperformed ftd.com with revenue of $14,920,448, 86,719 transactions, and 2,352,692 sessions, boasting an AOV of $150-175 and a conversion rate of 3.50-4.00%. While teleflora.com had similar revenue to ftd.com at $4,903,303, it achieved more transactions (46,660) and higher sessions (685,800) with a higher conversion rate of 6.50-7.00%. proflowers.com and bouqs.com had lower revenue and transactions than ftd.com, with varying AOVs and conversion rates.
Revenue share by device at ftd.com
In September large majority of sales on ftd.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ftd.com channels
Identify top traffic channels that drive growth for ftd.comand discover how performance of traffic channels has changed over time.
ftd.com Google Ads spend
Evaluate ftd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ftd.com devices
Review ftd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
