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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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109.9M
Revenue
29.3M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for zalando.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.

zalando.de’s revenueOVER TIME
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Over the past three months, zalando.de revenue has experienced decline of 17%, compared to the preceding three months.

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zalando.de revenue decline for last six months
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OVERVIEW
In March 2024, zalando.de, an online FASHION AND APPAREL retailer, generated $109,920,901 in revenue, with a conversion rate ranging from 3.00% to 3.50% and an average order value (AOV) of $100-125. The store had 29,335,470 sessions, falling below the industry median of 46,271. Compared to the largest online store in the category, macys.com with $635,693,858 in revenue, zalando.de's performance metrics demonstrate strong potential for growth. The highest conversion rate recorded in the industry was 2.99%, while the highest AOV was $391 and the lowest was $75. Despite lower sessions, zalando.de remains competitive in the FASHION AND APPAREL sector.
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zalando.de competitors

zalando.de, with a revenue of 109,920,901 and 1,013,493 transactions in March 2024, outperforms some of its competitors in terms of revenue and transactions. peek-cloppenburg.de trails behind with 15,188,267 in revenue and 130,070 transactions, while breuninger.com and baur.de fall in the mid-range with 30,162,281 and 34,645,385 in revenue, respectively. otto.de leads the pack with a substantial revenue of 261,032,768 and 1,654,777 transactions, surpassing zalando.de in this aspect. In terms of conversion rate, zalando.de is on par with otto.de at 3.00-3.50, while other competitors like peek-cloppenburg.de and breuninger.com lag slightly behind. Overall, zalando.de stands out for its strong performance in revenue and transactions compared to most of its competitors, while maintaining a competitive conversion rate.

#1 aboutyou.de
40.9M
Revenue
12.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 otto.de
261M
Revenue
49.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#3 breuninger.com
30.2M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#4 peek-cloppenburg.de
15.2M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 baur.de
34.6M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for otto.deotto.de
Favicon for hm.comhm.com
Favicon for farfetch.comfarfetch.com
Favicon for zara.comzara.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
$109.9M
Favicon for stockx.comstockx.com
Favicon for kaufland.dekaufland.de
Favicon for bonprix.debonprix.de
Favicon for vestiairecollective.comvestiairecollective.com
Favicon for aboutyou.deaboutyou.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.1B
2
Favicon for ebay.deebay.de
3
Favicon for etsy.cometsy.com
4
Favicon for nike.comnike.com
5
Favicon for otto.deotto.de
6
Favicon for hm.comhm.com
7
Favicon for farfetch.comfarfetch.com
8
Favicon for zara.comzara.com
9
Favicon for asos.comasos.com
10
Favicon for zalando.dezalando.de
zalando.de vs top market performers
zalando.de
top retailers
conversion rate vs average order value for zalando.de and its competitors
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zalando.de brandsby revenue

1
Logo for nike performanceNike Performance
Top retailers:zalando.eszalando.itzalando.co.uk
2
Logo for zalandoZalando
Top retailers:zalando.chzalando.plzalando.se
3
Logo for nike sportswearNike Sportswear
Top retailers:zalando.czaboutyou.dezalando.fr
4
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Top retailers:joesnewbalanceoutlet.comjcrew.comtillys.com
5
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Top retailers:otto.depeek-cloppenburg.debuckle.com

zalando.de categoriesby revenue

1
Shoes
Top retailers:nike.comfarfetch.comdsw.com
2
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
3
Pants
Top retailers:levi.comgap.comlululemon.com
4
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Top retailers:zara.comgap.compatagonia.com
5
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Top retailers:ebay.comtemu.cometsy.com
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brands overtime comparison

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zalando.de channels

Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.

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zalando.de Google Ads spend

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zalando.de devices

Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.de top markets

Explore zalando.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.de country & global rank

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