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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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20.4M
Revenue
2.5M
Sessions
1.5-2.0%
Conversion rate
$400-500
Average order value
Online only revenue for farmandfleet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

farmandfleet.com’s revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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farmandfleet.com revenue decline for last six months
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OVERVIEW
In March 2024, farmandfleet.com in the home_and_garden industry generated online sales revenue of $20,413,772, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $400-425. The website had 2,476,656 sessions during the month. Comparatively, the highest revenue in the category was $139,932,392 from harborfreight.com, with a conversion rate of 2.96% and an AOV of $685. The lowest conversion rate recorded was 0.75%, and the lowest AOV was $93. farmandfleet.com falls below the median revenue of $194,550 and sessions of 49,361 in the HOME AND GARDEN sector.
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farmandfleet.com competitors

When comparing farmandfleet.com to its competitors in the farm and fleet retail space, we can see that farmandfleet.com falls in the middle in terms of revenue. tractorsupply.com leads the pack with a revenue of $51,638,093, followed by ruralking.com at $24,021,542, and farmandfleet.com at $20,413,772. However, farmandfleet.com has a higher average order value (AOV) range of $400-$425 compared to most of its competitors. In terms of conversion rate, ruralking.com stands out with a high rate of 4.00-4.50%, while farmandfleet.com is on par with most competitors at 1.50-2.00%. When looking at the number of transactions and sessions, farmandfleet.com has fewer transactions and sessions compared to Tractor Supply and Ace Hardware but is ahead of Northern Tool and Bomgaars. Overall, farmandfleet.com maintains a competitive position within the market.

#1 ruralking.com
24M
Revenue
2.9M
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
#2 tractorsupply.com
51.6M
Revenue
27M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 northerntool.com
3.8M
Revenue
4.2M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#4 bomgaars.com
942K
Revenue
507.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#5 acehardware.com
97.4M
Revenue
25.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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farmandfleet.com brandsby revenue

2
Logo for agrimasterAgrimaster
3
Logo for blain's farm & fleetBlain's Farm & Fleet
Top retailers:walmart.com

farmandfleet.com categoriesby revenue

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brands overtime comparison

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farmandfleet.com channels

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farmandfleet.com Google Ads spend

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farmandfleet.com devices

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farmandfleet.com top markets

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farmandfleet.com country & global rank

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