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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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7.6M
Revenue
1.9M
Sessions
4.5-5.0%
Conversion rate
$75-100
Average order value
Online only revenue for allbeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

allbeauty.com’s revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 17%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In March 2024, allbeauty.com, a BEAUTY AND COSMETICS retailer, generated $7,599,715 in online sales revenue with a conversion rate of 4.50-5.00% and an average order value (AOV) of $75-100. The store had 1,920,249 sessions, while the top performer in the category, ulta.com, had $120,940,083 in revenue and 49,703,421 sessions. The highest conversion rate was 4.22% and the highest AOV was $179, while the lowest conversion rate was 1.54% and the lowest AOV was $45, making allbeauty.com a solid player in the industry.
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allbeauty.com competitors

In comparing allbeauty.com to its competitors in the beauty and fragrance industry, we can see that allbeauty.com stands out with a revenue of £7,599,715 generated from 95,925 transactions and 1,920,249 sessions in March 2024. With an Average Order Value (AOV) of £75-100 and a conversion rate of 4.50-5.00%, allbeauty.com has a strong performance in both sales and customer conversion. In contrast, some of its competitors like The Perfume Shop and The Fragrance Shop have higher revenues but lower conversion rates and AOVs. Fragrance Direct, with a revenue of £1,819,817, lags behind in terms of revenue and transactions. escentual.com and feelunique.com also show lower revenue and transaction numbers compared to allbeauty.com. Overall, allbeauty.com appears to be a top performer in the beauty and fragrance e-commerce space with its impressive metrics.

#1 fragrancedirect.co.uk
1.8M
Revenue
570.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 theperfumeshop.com
8.1M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 thefragranceshop.co.uk
7.4M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#4 escentual.com
2.3M
Revenue
880K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 feelunique.com
2.6M
Revenue
895.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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allbeauty.com brandsby revenue

1
Logo for marc jacobs dotMarc Jacobs Dot
2
Logo for cowshed handsCowshed Hands
3
Logo for braun iplBraun Ipl

allbeauty.com categoriesby revenue

1
Perfume & Cologne
2
Health & Beauty
3
Lotion & Moisturizer
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brands overtime comparison

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allbeauty.com channels

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allbeauty.com Google Ads spend

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allbeauty.com devices

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allbeauty.com top markets

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allbeauty.com country & global rank

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