Overview

Are you performing in line with the market, or is your business facing unique challenges? Gain insight into industry and competitor performance to distinguish between market-wide trends and the effects of your own strategies.

Target Audience

E-commerce Leaders

The problem you face

E-commerce leaders often struggle to determine whether their market share fluctuations are industry-wide or specific to their business. Without access to real-time market insights, it’s challenging to justify results to senior management, set realistic goals, or manage expectations accurately. This lack of context also complicates forecasting and makes it difficult to gauge performance against the industry, often leading to missed insights or late course corrections.

Our Solution

Grips Intelligence provides daily visibility into your industry’s performance, offering a clear benchmark for your own metrics. With Grips, you can see if market-wide trends align with your revenue and conversion rates. If a downturn is impacting the entire market, you’ll have the data to manage expectations internally. If the decline is isolated to your business, you can take proactive steps to address it before it affects your position.

Daily Market Insights: Grips delivers daily updates on industry performance, showing you real-time trends across competitors and the market as a whole.

Competitive Benchmarking: Compare your revenue, conversion rate, and other key metrics directly with competitors to assess if your business is tracking with industry shifts or needs targeted interventions.

Expectation Management: Use market-wide insights to communicate performance context to senior leadership, supporting more informed forecasting and goal-setting.

Key Benefits

Informed Goal Setting: Establish realistic goals and forecasts based on industry data.

Proactive Performance Management: Identify and respond to isolated performance issues before they impact long-term results.

Improved Stakeholder Communication: Present data-backed insights to senior leaders for better expectation management.

How to guide

Creating a New Report

1. Set Up Your Competitor Report
   In the Head-to-Head Analysis section, start by selecting Create a New Report. Choose the competitors you want to analyze, and save your selection.
2. Select Your Time Period
   Use the Date Filter at the top to set your desired analysis period. For additional context, choose Compare To if you’d like to compare the selected period to the previous period or the same time last year.
3. Analyze Performance Over Time
   Head over to the Performance Over Time section, where you’ll find two key views:
   • Historical Industry Trends
     In the Historical tab, examine how revenue trends have changed over time for each competitor. Look for moments where competitors’ sales either increase or decline. Are other competitors experiencing the same trends at the same time? If so, this could indicate an industry-wide trend.
     Switch to the Market View to see an aggregated trend line across all competitors—use this view to compare overall industry patterns with your performance. This analysis can help answer the question, “Is it just us, or is this happening across the market?”
     Key insights to look for:
     • If one retailer shows a sales increase while others are declining, they may be running a targeted promotional or marketing campaign. Watch for delayed increases among other competitors, which might suggest they’re reacting to the initial campaign.
     • If one retailer’s performance is declining while the rest of the market remains stable (or even increases), consider exploring their strategy. This could reveal potential pitfalls, such as a site issue or a less effective promotional campaign.

Daily Data for Real-Time Analysis
For a current snapshot, check the Realtime tab to view daily sales data and compare competitors’ revenue in near-real time. This view is helpful for understanding whether any current changes in performance are specific to you or reflective of a broader market shift.