Overview
Unlock the secrets behind your competitors’ growth by identifying the key drivers of their success. Gain insights into which devices, marketing channels, age groups, and genders are fueling their revenue, allowing you to adjust your strategy for maximum impact.
Target Audience
E-commerce Managers and Marketing Managers
The problem you face
E-commerce teams often lack visibility into the growth their competitors are experiencing, and when they do obtain data, they struggle to pinpoint the specific drivers behind that growth. This makes it challenging to replicate successful strategies effectively. Key questions remain unanswered:
Which devices—mobile or desktop—are yielding the highest conversion rates, and how should resources be allocated to improve performance?
How do different marketing channels compare, and should there be increased investment in SEO or brand awareness to drive growth?
What demographics—age and gender—should be the focus, and how does average order value (AOV) vary across these segments to inform marketing strategies and product assortment?
Our Solution
Grips Intelligence provides comprehensive visibility into competitor performance, offering actionable insights that drive strategic decision-making:
Device Performance Analysis: Understand which devices generate the most revenue and conversions for your competitors. This enables you to allocate resources effectively to optimize the most impactful channels.
Marketing Channel Insights: Identify which marketing channels are driving growth for your competitors. If direct channels are performing well, it indicates a need for increased investment in brand awareness. If organic search is successful, prioritize efforts to enhance your own SEO performance.
Demographic Targeting: Grips reveals the age groups and genders that are converting best for competitors, enabling you to adjust your product assortment accordingly. This insight helps uncover the optimal AOV for different segments and prioritize your marketing efforts.
Benefits
Data-Driven Strategy Adjustments: Leverage competitor insights to make informed decisions that enhance your marketing and operational strategies.
Improved ROI: Optimize resource allocation and marketing efforts based on actionable data, leading to better returns on your investments.
How to guide
Create a New Report
In the Head-to-Head Analysis section, start by selecting Create a New Report. Choose your competitors to include in the report, and then save your selection.
Your new report will provide a view across multiple dimensions, giving you a clearer picture of your competitors’ growth drivers.
Marketing Channels Performance
- This section shows your competitors’ performance across different marketing channels, showing which channels drive the most revenue. Focus on competitors with strong growth from the Retailer Market Share section to identify successful strategies you may want to adopt. Use the dropdown to explore how metrics like conversion rate, market share, and revenue vary by channel.
- For competitors who have seen strong revenue performance and where large revenue share fromDirect channels, this indicates strong brand awareness that you should try to replicate.
- Where organic converts best/has high revenue share for competitors, invest in your SEO strategy.
Device Performance
- Here, you’ll discover which devices—mobile or desktop—are converting best for each competitor and generating the highest revenue. Use this data to target specific competitors and investigate their strategies, especially if a particular device is yielding better results.
Shopper Demographics
- This final section breaks down which age and gender groups are generating the most revenue and converting best for each competitor. By identifying strong-performing demographics for top-growing competitors, you can adapt your assortment and marketing strategies to target these valuable segments effectively.