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Mar 2026
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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7.4K
Revenue
Mar 26
15.8K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $151.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced decline of 36%, compared to the preceding three months.

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vitaman.com revenue decline for last six months
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OVERVIEW
In March 2026, vitaman.com generated $7,393 in online sales, significantly below the BEAUTY AND COSMETICS median of $47,335, with a conversion rate of 1.00-1.50%, trailing the category average of 4.7%. Their average order value (AOV) ranged from $25-50, lower than the high end of $190. With 15,775 sessions, vitaman.com falls short of the median of 20,520 sessions, highlighting challenges in traffic and engagement compared to major competitors like ulta.com, which achieved over $100 million in revenue. These metrics suggest opportunities for growth in both sales performance and customer conversion strategies.
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vitaman.com competitors

In March 2026, vitaman.com had a revenue of $7,393 from 163 transactions and 15,775 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate between 1.00% and 1.50%. Comparing this data to its competitors, brickellmensproducts.com outperformed vitaman.com with a revenue of $141,295 from 3,010 transactions and 174,226 sessions, with a similar AOV and a higher conversion rate of 1.50% to 2.00%. peteandpedro.com also surpassed vitaman.com in revenue, with $271,574 from 5,318 transactions and 177,842 sessions, a higher AOV of $50 to $75, and a conversion rate of 2.50% to 3.00%. Despite this, vitaman.com performed better than stryx.com, which had a revenue of $11,955 from 86 transactions and 33,822 sessions, a higher AOV of $125 to $150 but a lower conversion rate of 0.00% to 0.50%.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
141.3K
Revenue
174.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
271.6K
Revenue
177.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tiege.com screenshot
#3 tiege.com
421.7K
Revenue
247.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
83.9K
Revenue
31.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
12K
Revenue
33.8K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In March large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In March large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

Assess the ranking of vitaman.com among other retailers within its primary country and worldwide.

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