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May 2026
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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8K
Revenue
May 26
15.7K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $151.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced decline of 27%, compared to the preceding three months.

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vitaman.com revenue decline for last six months
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OVERVIEW
In May 2026, vitaman.com, operating in the lifestyle and beauty cosmetics industry, generated online sales revenue of $7,969, significantly below the median of $41,533; its conversion rate ranged from 0.50-1.00%, well under the industry high of 4.55% and above the low of 1.21%. The average order value (AOV) was $50-75, trailing the industry high of $205, with 15,706 sessions recorded, slightly below the median of 16,416 and far from the leader sephora.com, which boasted over 60 million sessions. Overall, vitaman.com shows potential for improvement across several key performance metrics.
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vitaman.com competitors

In May 2026, vitaman.com reported revenue of $7,969 from 138 transactions across 15,706 sessions, with a conversion rate between 0.50-1.00%. In comparison, brickellmensproducts.com significantly outperformed with $214,500 in revenue from 4,237 transactions over 185,132 sessions and a conversion rate of 2.00-2.50%. Similarly, peteandpedro.com generated $304,525 in revenue from 5,475 transactions, benefiting from a conversion rate of 2.50-3.00%. Tiege, with the highest revenue at $810,093, also had a competitive conversion rate of 2.00-2.50%, although with a higher AOV of $150-175. oarsandalps.com achieved $73,717 in revenue with a conversion rate of 2.00-2.50%. In contrast, stryx.com showed modest results with $11,821 and a low conversion rate of 0.00-0.50%. Overall, vitaman.com lags behind its competitors, struggling to achieve competitive conversion rates and overall revenue.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
214.5K
Revenue
185.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
304.5K
Revenue
211.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tiege.com screenshot
#3 tiege.com
810.1K
Revenue
250.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
73.7K
Revenue
39K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
11.8K
Revenue
41.9K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In May large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In May large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

Industries vitaman.com operates in

vitaman.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

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