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Oct 2025
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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9.2K
Revenue
Oct 25
21.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $599K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$599K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced decline of 20%, compared to the preceding three months.

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vitaman.com revenue decline for last six months
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OVERVIEW
In October 2025, vitaman.com reported online sales revenue of $9,181, significantly below the BEAUTY AND COSMETICS median of $41,294, with sessions totaling 21,735, slightly exceeding the median of 18,156. The site achieved a conversion rate of 0.50-1.00%, falling short of the high benchmark of 4.65% and just above the low end of 1.19%. With an average order value (AOV) between $25-50, vitaman.com also trails the high AOV of $202, while the lowest in the sector is $47, indicating room for growth amidst competitive pressures in the industry.
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vitaman.com competitors

In October 2025, vitaman.com generated $9,181 in revenue from 212 transactions and 21,735 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 0.50-1.00%. In comparison, brickellmensproducts.com outperformed vitaman.com with $107,819 in revenue from 2,330 transactions and 119,393 sessions, boasting a higher conversion rate of 1.50-2.00%. Similarly, peteandpedro.com excelled with $295,505 in revenue, 5,544 transactions, and 213,045 sessions, featuring an AOV of $50-75 and a conversion rate of 2.50-3.00%. While vitaman.com lags behind in revenue compared to its competitors, its performance is more in line with oarsandalps.com, which earned $82,052 from 1,001 transactions and 39,496 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. Overall, vitaman.com faces stiff competition in the online men's grooming market, with tiege.com and stryx.com leading the pack in revenue and conversion rates.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
107.8K
Revenue
119.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
295.5K
Revenue
213K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tiege.com screenshot
#3 tiege.com
522.2K
Revenue
214.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
82.1K
Revenue
39.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
18.8K
Revenue
50.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In October large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In October large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

Assess the ranking of vitaman.com among other retailers within its primary country and worldwide.

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