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Sep 2025
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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9.5K
Revenue
Sep 25
21.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $599K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$599K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced decline of 37%, compared to the preceding three months.

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vitaman.com revenue decline for last six months
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OVERVIEW
In September 2025, vitaman.com generated $9,533 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 0.50-1.00%, far from the industry high of 4.54%. The average order value (AOV) ranged from $25-50, well under the sector's high of $203. With 21,682 sessions, vitaman.com exceeded the median of 18,928 but lagged behind top competitor sephora.com, which recorded 45,764,193 sessions. Overall, vitaman.com shows potential for growth in a competitive market, highlighting areas for improvement in both sales and customer engagement.
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vitaman.com competitors

In September 2025, vitaman.com reported revenue of $9,533 with 212 transactions and 21,682 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 0.50-1.00. Comparing this data to its competitors, brickellmensproducts.com stands out with revenue of $85,714, 1,781 transactions, and 119,895 sessions, with a similar AOV range and a higher conversion rate of 1.00-1.50. peteandpedro.com leads the pack with revenue of $231,974, 4,497 transactions, and 223,433 sessions, featuring a higher AOV range of $50-75 and an impressive conversion rate of 2.00-2.50. In contrast, vitaman.com may need to focus on increasing its transactions and sessions to compete more effectively with top performers like peteandpedro.com and tiege.com, who have higher revenue, transactions, and sessions, along with a higher AOV and conversion rate.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
85.7K
Revenue
119.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
232K
Revenue
223.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tiege.com screenshot
#3 tiege.com
468.6K
Revenue
305.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
63.3K
Revenue
39.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
18K
Revenue
48.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In September large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In September large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

Assess the ranking of vitaman.com among other retailers within its primary country and worldwide.

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