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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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9.7K
Revenue
Aug 25
23.4K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $599K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$599K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced decline of 37%, compared to the preceding three months.

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vitaman.com revenue decline for last six months
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OVERVIEW
In August 2025, vitaman.com in the BEAUTY AND COSMETICS industry had online sales revenue of $9,655, with a median revenue of $43,264. The highest revenue in the category was $109,440,426 from themancompany.com. The conversion rate for vitaman.com was 0.50-1.00%, while a very high rate in the industry was 4.33% and a low rate was 1.0%. The average order value (AOV) for vitaman.com was $25-50, with a high AOV of $202 and a low of $46 in the industry. The site had 23,392 sessions, with the highest being 44,212,513 from sephora.com and a median of 22,297 sessions.
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vitaman.com competitors

In August 2025, vitaman.com lags behind its competitors in terms of revenue and transactions. While vitaman.com generated $9,655 in revenue from 219 transactions and 23,392 sessions, brickellmensproducts.com outperformed with $79,581 in revenue from 1,718 transactions and 129,628 sessions. peteandpedro.com also surpassed vitaman.com with $268,313 in revenue from 5,400 transactions and 285,882 sessions. In terms of average order value (AOV) and conversion rate, vitaman.com falls within the same range as its competitors, typically ranging between $25-150 for AOV and 0.50-2.00 for conversion rate. However, vitaman.com can improve its revenue and transaction numbers to compete more effectively in the market.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
79.6K
Revenue
129.6K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
268.3K
Revenue
285.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
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505.5K
Revenue
265.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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#4 oarsandalps.com
85.9K
Revenue
94.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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#5 stryx.com
18.6K
Revenue
62K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In August large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In August large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

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vitaman.com country & global rank

Assess the ranking of vitaman.com among other retailers within its primary country and worldwide.

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