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Nov 2025
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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16.2K
Revenue
Nov 25
34.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $599K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$599K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced growth of 19%, compared to the preceding three months.

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vitaman.com revenue growth for last six months
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OVERVIEW
In November 2025, vitaman.com generated $16,192 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 1.00-1.50%, trailing behind the sector's high of 5.32%. Its average order value (AOV) ranged between $25-50, well below the category high of $204, while sessions reached 34,253, exceeding the median of 19,748 but far from Sephora's 76,114,809 sessions. Overall, vitaman.com showcases performance metrics that indicate potential for growth within the competitive beauty and cosmetics industry.
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vitaman.com competitors

In November 2025, vitaman.com generated a revenue of $16,192 with 364 transactions and 34,253 sessions, boasting an average order value (AOV) range of $25-$50 and a conversion rate of 1.00-1.50. Comparatively, brickellmensproducts.com outperformed vitaman.com with a revenue of $147,335, 2,854 transactions, and 145,612 sessions, showcasing a higher AOV of $50-$75 and a conversion rate of 1.50-2.00. peteandpedro.com also surpassed vitaman.com with a revenue of $290,891, 5,532 transactions, and 200,417 sessions, maintaining a similar AOV range but a higher conversion rate of 2.50-3.00. tiege.com excelled even further, generating $569,016 in revenue, 4,079 transactions, and 216,462 sessions, with a higher AOV of $125-$150 and a comparable conversion rate of 1.50-2.00. oarsandalps.com and stryx.com also surpassed vitaman.com in various metrics such as revenue, transactions, and sessions, indicating areas where vitaman.com may need to focus on improving to compete effectively in the market.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
147.3K
Revenue
145.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
290.9K
Revenue
200.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tiege.com screenshot
#3 tiege.com
569K
Revenue
216.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
111.8K
Revenue
53.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
11.1K
Revenue
38.2K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In November large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In November large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

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