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Dec 2025
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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12.7K
Revenue
Dec 25
27.7K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $599K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$599K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced growth of 32%, compared to the preceding three months.

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vitaman.com revenue growth for last six months
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OVERVIEW
In December 2025, vitaman.com generated $12,739 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate between 1.00-1.50%, below the industry high of 4.87%. The average order value (AOV) ranged from $25 to $50, well below the category's high of $191. With 27,711 sessions, vitaman.com exceeded the median of 23,270, yet fell short of the industry leader Sephora, which recorded 76,213,109 sessions. Overall, these metrics indicate challenges in revenue generation and conversion efficiency relative to industry standards, despite achieving above-average traffic levels.
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vitaman.com competitors

In December 2025, vitaman.com had a revenue of $12,739 from 286 transactions and 27,711 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.00-1.50%. In comparison to its competitors, brickellmensproducts.com had a revenue of $151,772 from 3,259 transactions and 142,146 sessions, with a higher conversion rate of 2.00-2.50%. peteandpedro.com outperformed with a revenue of $298,440 from 6,075 transactions and 209,431 sessions, boasting a conversion rate of 2.50-3.00%. tiege.com had the highest revenue of $567,599 from 4,148 transactions and 235,763 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. vitaman.com's closest competitor in terms of revenue was oarsandalps.com, with a revenue of $110,477 from 1,289 transactions and 50,173 sessions, and a conversion rate of 2.50-3.00%. stryx.com had a revenue of $16,562 from 120 transactions and 47,964 sessions, with a higher AOV of $125-150 but a lower conversion rate of 0.00-0.50%. Overall, vitaman.com is performing competitively in the market, particularly in terms of conversion rate, but has room for growth in revenue compared to some of its competitors.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
151.8K
Revenue
142.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
298.4K
Revenue
209.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
tiege.com screenshot
#3 tiege.com
567.6K
Revenue
235.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
110.5K
Revenue
50.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
16.6K
Revenue
48K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In December large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In December large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

Assess the ranking of vitaman.com among other retailers within its primary country and worldwide.

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