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Jan 2026
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Home/Insights/Retailers/vitaman.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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10.4K
Revenue
Jan 26
22.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Vitaman.com is an online platform focused on offering a range of grooming and wellness products for men. Its inventory includes various items such as skincare, haircare, body care, and supplements. The website provides a convenient and accessible way for users to explore and purchase these products.

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vitaman.com Annual Revenue and Growth

vitaman.com's annual sales on its online store amounted to $151.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vitaman.com revenue by year

vitaman.com's monthly revenueOVER TIME
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Over the past three months, vitaman.com revenue has experienced growth of 39%, compared to the preceding three months.

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vitaman.com revenue growth for last six months
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OVERVIEW
In January 2026, vitaman.com generated $10,435 in online sales, significantly lower than the BEAUTY AND COSMETICS median of $51,477, while its conversion rate ranged from 0.50-1.00%, trailing behind the high industry rate of 4.7%. With an average order value (AOV) between $25-50, it fell short of the industry high of $194, although it remained above the low of $45. The site attracted 22,943 sessions, closely aligning with the median of 22,631 but dwarfed by ulta.com’s remarkable 47,691,438 sessions, highlighting challenges in both reach and sales performance within its competitive landscape.
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vitaman.com competitors

When comparing vitaman.com to its competitors in January 2026, it is clear that vitaman.com falls behind in terms of revenue. vitaman.com generated $10,435 in revenue with 229 transactions and 22,943 sessions. The average order value (AOV) ranged between $25-50, and the conversion rate was 0.50-1.00%. In contrast, brickellmensproducts.com led the pack with $158,557 in revenue, 3,404 transactions, and 159,051 sessions. peteandpedro.com followed closely behind with $301,251 in revenue, 5,957 transactions, and 222,932 sessions. tiege.com excelled with $542,835 in revenue, 4,137 transactions, and 247,248 sessions. oarsandalps.com and stryx.com also outperformed vitaman.com in revenue, transactions, and sessions. Overall, vitaman.com may need to strategize and optimize its performance metrics to compete more effectively in the market.

brickellmensproducts.com screenshot
#1 brickellmensproducts.com
158.6K
Revenue
159.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
peteandpedro.com screenshot
#2 peteandpedro.com
301.3K
Revenue
222.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tiege.com screenshot
#3 tiege.com
542.8K
Revenue
247.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
oarsandalps.com screenshot
#4 oarsandalps.com
98.5K
Revenue
60K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
stryx.com screenshot
#5 stryx.com
20.1K
Revenue
56.8K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
vitaman.com vs top market performers
vitaman.com
top retailers
conversion rate vs average order value for vitaman.com and its competitors
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Revenue share by device at vitaman.com

In January large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.

In January large majority of sales on vitaman.com, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.3% of sales coming from desktop devices.
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vitaman.com channels

Identify top traffic channels that drive growth for vitaman.comand discover how performance of traffic channels has changed over time.

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vitaman.com Google Ads spend

Evaluate vitaman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaman.com devices

Review vitaman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaman.com top markets

Explore vitaman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaman.com country & global rank

Assess the ranking of vitaman.com among other retailers within its primary country and worldwide.

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