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Sep 2025
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Home/Insights/Retailers/vanharen.nl
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
981.7K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Vanharen.nl is an online retail platform that offers a wide range of products including footwear, accessories, and clothing for men, women, and children. The website features a variety of brands and styles with options for different occasions and preferences. It provides a convenient and accessible shopping experience for customers.

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vanharen.nl Annual Revenue and Growth

vanharen.nl's annual sales on its online store amounted to $14.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
vanharen.nl revenue by year

vanharen.nl's monthly revenueOVER TIME
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Over the past three months, vanharen.nl revenue has experienced decline of 18%, compared to the preceding three months.

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vanharen.nl revenue decline for last six months
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OVERVIEW
In September 2025, vanharen.nl, operating in the FASHION AND APPAREL sector, achieved impressive online sales of $1,345,499, significantly outpacing the median of $74,931, although still behind industry leader shein.com with $819,580,923. The site's conversion rate ranged from 3.00-3.50%, exceeding the high benchmark of 3.2% and far above the low of 0.68%. Its average order value (AOV) stood between $25-50, well below the high of $382 and above the low of $73. With 981,727 sessions, vanharen.nl also surpassed the median of 34,221 sessions, highlighting its competitive presence in the market.
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vanharen.nl competitors

In September 2025, vanharen.nl shows a revenue of €1,345,499 with 33,455 transactions and 981,727 sessions, boasting an average order value (AOV) of €25-50 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, zalando.nl leads the pack with €47,568,144 in revenue, 489,915 transactions, and 12,687,268 sessions, having an AOV of €75-100 and a conversion rate of 3.50-4.00%. nike.com follows with €236,076,012 in revenue, 1,880,990 transactions, and 99,991,687 sessions, demonstrating a higher AOV of €125-150 but a lower conversion rate of 1.50-2.00%. wehkamp.nl and vanharen.nl share similar revenue numbers, but wehkamp.nl has a higher AOV of €125-150 compared to vanharen.nl's €25-50. adidas.nl and asos.com also showcase different AOVs and conversion rates compared to vanharen.nl, positioning vanharen.nl in a competitive but distinct market segment.

zalando.nl screenshot
#1 zalando.nl
47.6M
Revenue
12.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
wehkamp.nl screenshot
#3 wehkamp.nl
14.8M
Revenue
3.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
adidas.nl screenshot
#4 adidas.nl
1.8M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#5 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
vanharen.nl vs top market performers
vanharen.nl
top retailers
conversion rate vs average order value for vanharen.nl and its competitors
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Revenue share by device at vanharen.nl

In September large majority of sales on vanharen.nl, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on vanharen.nl, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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brands overtime comparison

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vanharen.nl channels

Identify top traffic channels that drive growth for vanharen.nland discover how performance of traffic channels has changed over time.

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vanharen.nl Google Ads spend

Evaluate vanharen.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanharen.nl devices

Review vanharen.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanharen.nl top markets

Explore vanharen.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanharen.nl country & global rank

Assess the ranking of vanharen.nl among other retailers within its primary country and worldwide.

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