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Dec 2025
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Home/Insights/Retailers/vanharen.nl
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.6M
Revenue
Dec 25
1.2M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Vanharen.nl is an online retail platform that offers a wide range of products including footwear, accessories, and clothing for men, women, and children. The website features a variety of brands and styles with options for different occasions and preferences. It provides a convenient and accessible shopping experience for customers.

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vanharen.nl Annual Revenue and Growth

vanharen.nl's annual sales on its online store amounted to $14.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
vanharen.nl revenue by year

vanharen.nl's monthly revenueOVER TIME
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Over the past three months, vanharen.nl revenue has experienced growth of 27%, compared to the preceding three months.

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vanharen.nl revenue growth for last six months
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OVERVIEW
In December 2025, vanharen.nl, operating in the lifestyle/fashion and apparel industry, generated $1,585,531 in online sales, significantly outperforming the median revenue of $92,600, with a conversion rate between 3.00-3.50%, exceeding the industry average of 3.17%. Their average order value (AOV) ranged from $25 to $50, considerably lower than the very high AOV of $389, while their total sessions reached 1,199,621, far above the median of 39,789 but dwarfed by shein.com's leading figure of 304,519,814. Overall, vanharen.nl demonstrates robust performance metrics in a competitive landscape.
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vanharen.nl competitors

In December 2025, vanharen.nl reported a revenue of $1,585,531 from 36,957 transactions with 1,199,621 sessions, achieving an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Compared to its competitors, vanharen.nl's revenue is significantly lower than that of zalando.nl ($52,381,377) and nike.com ($393,134,843), but similar to that of adidas.nl ($1,735,686). However, vanharen.nl's conversion rate falls within the middle range among its competitors, with wehkamp.nl and zalando.nl having similar conversion rates. vanharen.nl's AOV is lower than that of wehkamp.nl and asos.com, but higher than adidas.nl. Despite not leading in revenue, vanharen.nl's competitive conversion rate places it in a favorable position within the online retail landscape.

zalando.nl screenshot
#1 zalando.nl
52.4M
Revenue
14.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wehkamp.nl screenshot
#3 wehkamp.nl
29.5M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
adidas.nl screenshot
#4 adidas.nl
1.7M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#5 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
vanharen.nl vs top market performers
vanharen.nl
top retailers
conversion rate vs average order value for vanharen.nl and its competitors
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Revenue share by device at vanharen.nl

In December large majority of sales on vanharen.nl, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In December large majority of sales on vanharen.nl, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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brands overtime comparison

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vanharen.nl channels

Identify top traffic channels that drive growth for vanharen.nland discover how performance of traffic channels has changed over time.

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vanharen.nl Google Ads spend

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vanharen.nl devices

Review vanharen.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanharen.nl top markets

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vanharen.nl country & global rank

Assess the ranking of vanharen.nl among other retailers within its primary country and worldwide.

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