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Dec 2025
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Home/Insights/Retailers/tamaris.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3M
Revenue
Dec 25
1.1M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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tamaris.com Annual Revenue and Growth

tamaris.com's annual sales on its online store amounted to $47.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$47.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tamaris.com revenue by year

tamaris.com's monthly revenueOVER TIME
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Over the past three months, tamaris.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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tamaris.com revenue decline for last six months
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OVERVIEW
In December 2025, tamaris.com generated $2,983,997 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, yet far behind the category leader, macys.com at $926,839,757; its conversion rate ranged from 2.00-2.50%, just shy of the high benchmark of 3.17%, while its average order value (AOV) stood between $100-125, compared to a high of $389 in the industry; with 1,137,153 sessions, tamaris.com also exceeded the median of 39,789 but was dwarfed by shein.com's leading 304,519,814 sessions, highlighting both strengths and areas for growth in a competitive market.
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tamaris.com competitors

In December 2025, tamaris.com outperformed its competitors in terms of revenue with $2,983,997. gebrueder-goetz.de generated $788,261, gabor.de earned $6,370, goertz.de made $87,347, and schuhe24.de brought in $109,534. tamaris.com also had the highest number of transactions with 28,160 compared to its competitors. When looking at sessions, tamaris.com had 1,137,153, while gebrueder-goetz.de had 298,795, gabor.de had 1,596, goertz.de had 23,312, and schuhe24.de had 71,591. The average order value (AOV) for tamaris.com ranged from $100-$125, whereas its competitors varied from $125-$250. tamaris.com had a conversion rate of 2.00-2.50%, while its competitors' conversion rates ranged from 1.00-3.00%. Overall, tamaris.com demonstrated strong performance in terms of revenue, transactions, and conversion rate compared to its competitors in December 2025.

gebrueder-goetz.de screenshot
#1 gebrueder-goetz.de
788.3K
Revenue
298.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gabor.de screenshot
#2 gabor.de
6.4K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
goertz.de screenshot
#3 goertz.de
87.3K
Revenue
23.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#4 schuhe24.de
109.5K
Revenue
71.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
vamos-schuhe.de screenshot
#5 vamos-schuhe.de
10.2K
Revenue
3.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tamaris.com vs top market performers
tamaris.com
top retailers
conversion rate vs average order value for tamaris.com and its competitors
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Revenue share by device at tamaris.com

In December large majority of sales on tamaris.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on tamaris.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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tamaris.com channels

Identify top traffic channels that drive growth for tamaris.comand discover how performance of traffic channels has changed over time.

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tamaris.com Google Ads spend

Evaluate tamaris.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tamaris.com devices

Review tamaris.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tamaris.com top markets

Explore tamaris.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tamaris.com country & global rank

Assess the ranking of tamaris.com among other retailers within its primary country and worldwide.

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