Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2026

All countries

Home/Insights/Retailers/adidas.nl

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

adidas.nl

Start benchmarking for free

3.3M

Revenue

Jul 26

2.3M

Sessions

Jul 26

1.0-1.5%

Conv. rate

Jul 26

$100-125

AOV

Jul 26

Main country of store: NETHERLANDS
Website category: FASHION AND APPAREL

Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

GRIPS CUSTOMERS & RESEARCH PARTNERS

adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $23M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$23M

Annual growth forecast2025/2026

10-20%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

adidas.nl's monthly revenueOVER TIME
View real-time data

Over the past three months, adidas.nl revenue has experienced growth of 65%, compared to the preceding three months.

View real-time data

adidas.nl revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

Compared to an average fashion and apparel store, adidas.nl shows impressive performance metrics for the month of July 2026. With online sales revenue of $3.3 million, it significantly outpaces the average store's $71,300. Its conversion rate stands at 1.00-1.50%, which is within the typical range of 0.66% to 3.1%. The average order value (AOV) is $100-125, also within the category's typical range of $84 to $403. Additionally, adidas.nl recorded 2.3 million sessions, far exceeding the average fashion and apparel store's 28,400 sessions.

adidas.nl competitors

In the competitive landscape of online sports retail, adidas.nl faces strong rivals, including adidas.com, voetbalshop.nl, plutosport.nl, vanharen.nl, and sportsdirect.com. As of July 2026, adidas.nl reported a revenue of $3.3 million, placing it third among its peers. It trails adidas.com by $125.5 million, while also having fewer transactions at 31,100, which is 935,000 behind adidas.com. With 2.3 million sessions, adidas.nl is still significantly outpaced by adidas.com’s 47.5 million sessions. Its average order value (AOV) of $100-125 is competitive, but its conversion rate of 1.00-1.50 is notably lower than many competitors, like vanharen.nl, which has a conversion rate of 3.00-3.50. Overall, adidas.nl is performing adequately but clearly lags behind in critical metrics.

#1 voetbalshop.nl

1.7M

Revenue

865.8K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 adidas.com

128.8M

Revenue

47.5M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 plutosport.nl

986.1K

Revenue

480.7K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 vanharen.nl

1.8M

Revenue

1.1M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#5 sportsdirect.com

63.2M

Revenue

22.3M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

adidas.nl vs top market performers

adidas.nl

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at adidas.nl

In July large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.