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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.3M
Revenue
Nov 25
1.8M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

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adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $26.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.nl revenue by year

adidas.nl's monthly revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced growth of 12%, compared to the preceding three months.

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adidas.nl revenue growth for last six months
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OVERVIEW
In November 2025, adidas.nl generated $2,306,540 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, but lagging behind industry leader shein.com's $916,157,774. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.37% yet above the low of 0.73%. Its average order value (AOV) was $75-100, slightly above the low end of the sector, which is $76, but far from the high of $375. Additionally, adidas.nl had 1,837,793 sessions, well above the industry median of 36,492 but dwarfed by shein.com's 342,497,064 sessions.
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adidas.nl competitors

In November 2025, adidas.nl generated a revenue of 2,306,540 with 27,628 transactions and 1,837,793 sessions, boasting an AOV of 75-100 and a conversion rate of 1.00-1.50. In comparison, voetbalshop.nl had a revenue of 1,605,905 with 20,928 transactions and 465,332 sessions, a higher conversion rate of 4.00-4.50. adidas.com outperformed both with a revenue of 70,090,631, 713,892 transactions, and 36,870,199 sessions, having a similar AOV but a higher conversion rate of 1.50-2.00. plutosport.nl had a revenue of 1,279,997, 20,071 transactions, and 513,498 sessions, with a lower AOV but a conversion rate of 3.50-4.00. vanharen.nl had a revenue of 1,664,398, 41,557 transactions, and 1,349,729 sessions, with a lower AOV and a conversion rate of 3.00-3.50. sportsdirect.com excelled with a revenue of 96,201,176, 1,144,885 transactions, and 24,599,617 sessions, with a similar AOV but a high conversion rate of 4.50-5.00.

voetbalshop.nl screenshot
#1 voetbalshop.nl
1.6M
Revenue
465.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
70.1M
Revenue
36.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plutosport.nl screenshot
#3 plutosport.nl
1.3M
Revenue
513.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.7M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
96.2M
Revenue
24.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
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Revenue share by device at adidas.nl

In November large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

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adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.nl country & global rank

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