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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for adidas.nladidas.nl

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1.8M
Revenue
Jan 26
1.6M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

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adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $23M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
adidas.nl revenue by year

adidas.nl's monthly revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced growth of 14%, compared to the preceding three months.

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adidas.nl revenue growth for last six months
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OVERVIEW
In January 2026, adidas.nl achieved online sales revenue of $1,801,644, significantly surpassing the FASHION AND APPAREL median of $91,806, though it remains well behind market leader shein.com at $809,875,018. The site's conversion rate stood between 1.00-1.50%, below the high benchmark of 3.1% and above the low of 0.69%. With an average order value (AOV) ranging from $75 to $100, it closely aligns with the low AOV threshold of $76, while its total sessions reached 1,563,196, far exceeding the median of 38,909 but trailing shein.com’s impressive 279,580,739 sessions.
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adidas.nl competitors

In January 2026, adidas.nl reported a revenue of $1,801,644 with 21,337 transactions and 1,563,196 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, adidas.nl falls behind in revenue when compared to adidas.com which recorded a significantly higher revenue of $43,680,721 with 434,876 transactions and 24,300,320 sessions, showing a higher AOV of $100-125 and a slightly better conversion rate of 1.50-2.00%. However, adidas.nl outperforms voetbalshop.nl, plutosport.nl, vanharen.nl, and sportsdirect.com in terms of revenue, transactions, sessions, and conversion rate, positioning itself as a strong player in the market. Despite not being the top performer in revenue, adidas.nl demonstrates competitive metrics in various domains compared to its competitors in the online sports retail industry.

voetbalshop.nl screenshot
#1 voetbalshop.nl
1.1M
Revenue
391.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
43.7M
Revenue
24.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
plutosport.nl screenshot
#3 plutosport.nl
2M
Revenue
622K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.8M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
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Revenue share by device at adidas.nl

In January large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

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adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.nl country & global rank

Assess the ranking of adidas.nl among other retailers within its primary country and worldwide.

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