Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for adidas.nladidas.nl

Start benchmarking for free
Sign in with GoogleSign up with Google
1.8M
Revenue
Oct 25
1.6M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
Loading...

Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $26.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.6M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
adidas.nl revenue by year

adidas.nl's monthly revenueOVER TIME
View real-time data

Over the past three months, adidas.nl revenue has experienced decline of 15%, compared to the preceding three months.

View real-time data
adidas.nl revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, adidas.nl generated $1,836,424 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, but lagging behind market leader shein.com, which achieved $977,396,912. The site had a conversion rate of 1.00-1.50%, lower than the industry's high of 3.36% and above its low of 0.74%. With an average order value (AOV) between $75-100, adidas.nl fell short of the sector's high of $378 while being on par with the lower end of $74. The site attracted 1,635,415 sessions, far exceeding the median of 33,163 but still trailing behind shein.com's 321,650,758 sessions.
Read more

adidas.nl competitors

In October 2025, adidas.nl generated a revenue of 1,836,424 euros from 22,435 transactions and 1,635,415 sessions, with an average order value (AOV) of 75-100 euros and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, adidas.com stands out with a significantly higher revenue of 46,424,214 euros from 487,606 transactions and 27,144,703 sessions, with a conversion rate of 1.50-2.00%. While adidas.nl and adidas.com share similar AOV and conversion rates, the latter's larger customer base drives higher revenue. Other competitors like voetbalshop.nl and plutosport.nl have lower revenues but higher conversion rates, indicating a more efficient sales process. Overall, adidas.nl performs well in revenue and conversion rate compared to some competitors, but there is room for growth in terms of sessions and transactions to catch up to industry leaders like adidas.com and sportsdirect.com.

voetbalshop.nl screenshot
#1 voetbalshop.nl
1.3M
Revenue
528.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
46.4M
Revenue
27.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plutosport.nl screenshot
#3 plutosport.nl
896.3K
Revenue
424.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.8M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
82.7M
Revenue
24.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at adidas.nl

In October large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

adidas.nl country & global rank

Assess the ranking of adidas.nl among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard