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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for adidas.nladidas.nl

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1.7M
Revenue
Dec 25
1.6M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

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adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $26.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.nl revenue by year

adidas.nl's monthly revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced growth of 14%, compared to the preceding three months.

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adidas.nl revenue growth for last six months
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OVERVIEW
In December 2025, adidas.nl achieved online sales revenue of $1,735,686, significantly surpassing the FASHION AND APPAREL median of $92,600, while maintaining a conversion rate of 1.00-1.50%, below the high benchmark of 3.17%. Their average order value (AOV) ranged from $75-100, aligning with the sector's lower limit. The site recorded 1,570,397 sessions, starkly contrasting with the leading competitor, shein.com, which had 304,519,814 sessions, highlighting adidas.nl's growth potential in a competitive market.
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adidas.nl competitors

In December 2025, adidas.nl reported a revenue of $1,735,686 from 20,672 transactions and 1,570,397 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, adidas.nl falls behind in revenue when compared to adidas.com, which generated $58,525,850 with 607,993 transactions and 29,890,959 sessions. However, adidas.nl outperformed voetbalshop.nl and vanharen.nl in terms of revenue, transactions, sessions, and conversion rate. plutosport.nl showed a higher conversion rate of 6.00% to 6.50%, while sportsdirect.com had a higher number of transactions and sessions. Overall, adidas.nl maintains a strong position within the market, with steady revenue and a competitive conversion rate compared to its key competitors in the online sports retail industry.

voetbalshop.nl screenshot
#1 voetbalshop.nl
1.2M
Revenue
445.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
58.5M
Revenue
29.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
plutosport.nl screenshot
#3 plutosport.nl
2.2M
Revenue
582.6K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.6M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
54.9M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
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Revenue share by device at adidas.nl

In December large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

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adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.nl country & global rank

Assess the ranking of adidas.nl among other retailers within its primary country and worldwide.

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