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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

adidas.nl

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2.5M

Revenue

1.5M

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for adidas.nl, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: NETHERLANDS
Website category: FASHION AND APPAREL

Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

adidas.nl’s revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced growth of 3.6%, compared to the preceding three months.

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adidas.nl revenue growth for last six months

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OVERVIEW

In September 2024, adidas.nl, a FASHION AND APPAREL industry player, recorded online sales revenue of $2,486,064 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. Compared to the industry median revenue of $94,472, adidas.nl performed well. However, the highest revenue in the category was generated by shein.com with $621,844,493. In terms of conversion rate and AOV, adidas.nl falls within the industry average range. With 1,546,322 sessions, adidas.nl experienced a healthy level of online traffic, although it lags behind the category leader shein.com with 175,831,303 sessions.

adidas.nl competitors

When comparing adidas.nl to its competitors in September 2024, adidas.nl falls behind in terms of revenue when compared to adidas.com and sportsdirect.com, with revenues of 2,486,064 euros. In terms of transactions, adidas.nl also has fewer transactions at 29,311 compared to sportsdirect.com and voetbalshop.nl. However, adidas.nl has a higher conversion rate at 1.50-2.00% compared to vanharen.nl and plutosport.nl. The average order value (AOV) for adidas.nl falls within the range of 75-100 euros, similar to sportsdirect.com and voetbalshop.nl. Overall, adidas.nl has a solid performance with a high conversion rate and a decent AOV, but may need to focus on increasing revenue and transactions to compete more effectively with top competitors like adidas.com and sportsdirect.com in the market.

#1 voetbalshop.nl

2.4M

Revenue

827.6K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#2 adidas.com

46.3M

Revenue

26.9M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 plutosport.nl

2.2M

Revenue

554.5K

Sessions

6.0-6.5%

Conv. rate

$50-75

AOV

#4 vanharen.nl

1.5M

Revenue

1.1M

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#5 sportsdirect.com

52.2M

Revenue

19M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

adidas.nl vs top market performers

adidas.nl

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adidas.nl channels

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adidas.nl Google Ads spend

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adidas.nl devices

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adidas.nl top markets

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