Apr 2024

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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

adidas.nl

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2.5M

Revenue

1.7M

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for adidas.nl, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: NETHERLANDS
Website category: FASHION AND APPAREL

Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

adidas.nl’s revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced growth of 23%, compared to the preceding three months.

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adidas.nl revenue growth for last six months

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OVERVIEW

adidas.nl in the FASHION AND APPAREL industry had a revenue of $2,441,350 for online sales in March 2024, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The store had 1,723,987 sessions during the month. The highest revenue in the category was from macys.com at $635,693,858, with a conversion rate of 2.99% and an AOV of $391. The highest number of sessions was 198,149,103 from shein.com, while the median sessions for FASHION AND APPAREL were 46,271.

adidas.nl competitors

In comparison to its competitors, adidas.nl falls behind in terms of revenue and transactions, with a revenue of €2,441,350 and 30,375 transactions. Its sessions, however, are on par with 1,723,987. The Average Order Value (AOV) ranges between €75-100, and the conversion rate is at 1.50-2.00%. When looking at adidas.com, the top competitor in terms of revenue, they generate €52,261,639 with 443,145 transactions and 25,395,128 sessions. sportsdirect.com outperforms adidas.nl in transactions with 533,248, but adidas.nl surpasses voetbalshop.nl, plutosport.nl, and vanharen.nl in most metrics except conversion rate. adidas.nl's focus may need to be on increasing revenue and transactions to compete more effectively with top performers in the market.

#1 voetbalshop.nl

1.3M

Revenue

465K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#2 adidas.com

55.6M

Revenue

24.2M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 plutosport.nl

1.6M

Revenue

545.5K

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#4 vanharen.nl

1.4M

Revenue

1.4M

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#5 sportsdirect.com

44.9M

Revenue

16.5M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

adidas.nl vs top market performers

adidas.nl

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adidas.nl categoriesby revenue

Gun Holsters

Top retailers:amazon.com aliengearholsters.com crossbreedholsters.com

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adidas.nl channels

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adidas.nl Google Ads spend

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adidas.nl devices

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adidas.nl top markets

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