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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for adidas.nladidas.nl

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1.8M
Revenue
Sep 25
1.5M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

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adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $26.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.nl revenue by year

adidas.nl's monthly revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced decline of 19%, compared to the preceding three months.

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adidas.nl revenue decline for last six months
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OVERVIEW
In September 2025, adidas.nl achieved $1,834,807 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.2%. The Average Order Value (AOV) ranged from $75 to $100, while sessions reached 1,508,997, starkly higher than the median of 34,221, but far from shein.com's leading 297,137,690 sessions, highlighting adidas.nl's strong revenue performance despite a lower conversion rate and AOV relative to industry highs.
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adidas.nl competitors

In September 2025, adidas.nl generated €1,834,807 in revenue from 22,465 transactions and 1,508,997 sessions, with an average order value (AOV) ranging from €75 to €100 and a conversion rate of 1.00% to 1.50%. Comparing adidas.nl to its competitors, voetbalshop.nl had revenue of €1,354,998 from 17,007 transactions and 553,031 sessions, with a higher conversion rate of 3.00% to 3.50%. Meanwhile, adidas.com outperformed adidas.nl significantly with revenue of €44,157,342 from 452,953 transactions and 26,051,861 sessions, boasting a conversion rate of 1.50% to 2.00%. Other competitors like plutosport.nl, vanharen.nl, and sportsdirect.com also showed varying levels of revenue, transactions, sessions, AOV, and conversion rates, illustrating the competitive landscape in the online sports and footwear retail industry.

voetbalshop.nl screenshot
#1 voetbalshop.nl
1.4M
Revenue
553K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
44.2M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plutosport.nl screenshot
#3 plutosport.nl
811.6K
Revenue
430.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.3M
Revenue
981.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
66M
Revenue
19.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
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Revenue share by device at adidas.nl

In September large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

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adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.nl country & global rank

Assess the ranking of adidas.nl among other retailers within its primary country and worldwide.

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