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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for adidas.nladidas.nl

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2.2M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

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adidas.nl's revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced growth of 18%, compared to the preceding three months.

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adidas.nl revenue growth for last six months
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OVERVIEW
adidas.nl's performance metrics for May 2025: revenue $2,151,287, conversion rate 1.50-2.00%, AOV $75-100, sessions 1,511,054 in FASHION AND APPAREL; top store shein.com with $731,622,726 revenue and 224,142,058 sessions; industry median revenue $81,783, conversion rate 0.67%-3.09%, AOV $82-$415, sessions 33,223.
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adidas.nl competitors

In May 2025, adidas.nl generated a revenue of €2,151,287 from 23,320 transactions with 1,511,054 sessions, boasting an average order value (AOV) of €75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, adidas.com outperformed in terms of revenue with €49,060,573 from 451,524 transactions and 22,589,562 sessions, with a higher AOV of €100-125 but a similar conversion rate. On the other hand, sportsdirect.com had the highest revenue at €72,358,613, driven by 853,778 transactions and 23,943,087 sessions, along with a lower AOV of €75-100 but a significantly higher conversion rate of 3.50-4.00%. voetbalshop.nl, plutosport.nl, and vanharen.nl also showed competitive performances in various metrics, showcasing the diversity in the online sports and footwear retail market in the Netherlands.

voetbalshop.nl screenshot
#1 voetbalshop.nl
1.3M
Revenue
509.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
49.1M
Revenue
22.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
plutosport.nl screenshot
#3 plutosport.nl
1.6M
Revenue
454.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.8M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
72.4M
Revenue
23.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
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Revenue share by device at adidas.nl

In May large majority of sales on adidas.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on adidas.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

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adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.nl country & global rank

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