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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.8M
Revenue
Apr 26
1.8M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Adidas.nl is an official online store that offers a wide array of athletic products and sportswear. The website provides an extensive range of footwear, clothing, and accessories for various sports, including running, football, basketball, and more. Additionally, they feature collaborations and limited-edition collections from renowned designers and athletes.

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adidas.nl Annual Revenue and Growth

adidas.nl's annual sales on its online store amounted to $23M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
adidas.nl revenue by year

adidas.nl's monthly revenueOVER TIME
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Over the past three months, adidas.nl revenue has experienced decline of 7.5%, compared to the preceding three months.

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adidas.nl revenue decline for last six months
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OVERVIEW
In April 2026, adidas.nl achieved impressive online sales revenue of $1,808,916, significantly surpassing the FASHION AND APPAREL median of $78,791, although it remains dwarfed by shein.com’s $860,961,522. The site’s conversion rate ranged between 1.00-1.50%, below the category's high of 3.05%, with an average order value (AOV) of $75-100, slightly above the lower threshold of $76. adidas.nl garnered 1,754,432 sessions, far exceeding the industry median of 35,276 but still lagging behind the colossal 281,585,790 sessions of shein.com, illustrating both strengths and growth opportunities within the competitive online retail landscape.
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adidas.nl competitors

In April 2026, adidas.nl generated a revenue of $1,808,916 from 20,494 transactions, with a session count of 1,754,432, resulting in a conversion rate of 1.00-1.50%. In contrast, voetbalshop.nl, despite lower revenue of $854,062 and 10,601 transactions, boasted a higher conversion rate of 2.00-2.50%. Similarly, plutosport.nl, with $1,014,541 in revenue and 11,790 transactions, achieved a conversion rate of 2.50-3.00%. adidas.com dominated the market with a staggering $53,529,896 in revenue from 524,956 transactions, achieving a conversion rate of 1.50-2.00%. Competitor sportsdirect.com generated $37,155,280, and vanharen.nl reached $1,494,281. While adidas.nl's average order value (AOV) falls within $75-100, its competitors show a range of AOVs, indicating varied purchasing behaviors among customers.

voetbalshop.nl screenshot
#1 voetbalshop.nl
854.1K
Revenue
456.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
53.5M
Revenue
28.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
plutosport.nl screenshot
#3 plutosport.nl
1M
Revenue
455.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vanharen.nl screenshot
#4 vanharen.nl
1.5M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
37.2M
Revenue
16.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.nl vs top market performers
adidas.nl
top retailers
conversion rate vs average order value for adidas.nl and its competitors
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Revenue share by device at adidas.nl

In April large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on adidas.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.nl channels

Identify top traffic channels that drive growth for adidas.nland discover how performance of traffic channels has changed over time.

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adidas.nl Google Ads spend

Evaluate adidas.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.nl devices

Review adidas.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.nl top markets

Explore adidas.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.nl country & global rank

Assess the ranking of adidas.nl among other retailers within its primary country and worldwide.

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