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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for tobi.comtobi.com

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63.8K
Revenue
Sep 25
86.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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tobi.com is an e-commerce website that offers a wide range of products for purchase. They provide apparel, shoes, and accessories for men and women, with inventory consisting of trendy and fashionable items. Additionally, the website features various brands and cater towards global customers by offering international shipping options.

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tobi.com Annual Revenue and Growth

tobi.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tobi.com revenue by year

tobi.com's monthly revenueOVER TIME
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Over the past three months, tobi.com revenue has experienced decline of 37%, compared to the preceding three months.

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tobi.com revenue decline for last six months
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OVERVIEW
In September 2025, tobi.com generated $63,787 in online sales, falling short of the FASHION AND APPAREL median of $74,931, with sessions totaling 86,317, significantly above the median of 34,221. Its conversion rate ranged between 0.50-1.00%, lower than the industry high of 3.2%, while its average order value (AOV) was $100-125, notably below the high AOV of $382. In comparison, industry leader shein.com dominated with $819,580,923 in revenue and 297,137,690 sessions, highlighting tobi.com’s challenges in both sales and customer engagement within a competitive market.
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tobi.com competitors

In September 2025, when comparing tobi.com to its competitors, we can see that Tobi falls behind in terms of revenue with only $63,787, while hellomolly.com leads the pack with a staggering $9,058,193. Tobi also has the lowest number of transactions at 534, compared to princesspolly.com with 74,228 transactions. However, Tobi has a decent number of sessions at 86,317, falling in between windsorstore.com with 5,176,148 sessions and prettylittlething.us with 2,892,636 sessions. Tobi's Average Order Value (AOV) of $100-125 is similar to princesspolly.com, while hellomolly.com has the highest AOV at $125-150. In terms of conversion rate, Tobi's 0.50-1.00 falls below the industry average, with hellomolly.com and prettylittlething.us leading with 2.50-3.00 conversion rates.

hellomolly.com screenshot
#1 hellomolly.com
9.1M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
showpo.com screenshot
#2 showpo.com
3.8M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
windsorstore.com screenshot
#3 windsorstore.com
6.3M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
prettylittlething.us screenshot
#4 prettylittlething.us
7.9M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
princesspolly.com screenshot
#5 princesspolly.com
8.8M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tobi.com vs top market performers
tobi.com
top retailers
conversion rate vs average order value for tobi.com and its competitors
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Revenue share by device at tobi.com

In September large majority of sales on tobi.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tobi.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tobi.com channels

Identify top traffic channels that drive growth for tobi.comand discover how performance of traffic channels has changed over time.

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tobi.com Google Ads spend

Evaluate tobi.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tobi.com devices

Review tobi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tobi.com top markets

Explore tobi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tobi.com country & global rank

Assess the ranking of tobi.com among other retailers within its primary country and worldwide.

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