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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for sephora.sesephora.se

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520.6K
Revenue
296.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Sephora.se is an online retail platform that offers an extensive range of beauty products. The website sells cosmetics, skincare, haircare, and fragrances from renowned brands. Customers can browse and purchase products conveniently, choosing from a wide variety of options tailored to different preferences and needs.

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sephora.se's revenueOVER TIME
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Over the past three months, sephora.se revenue has experienced growth of 1.4%, compared to the preceding three months.

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sephora.se revenue growth for last six months
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OVERVIEW
sephora.se's online sales revenue of $520,560 exceeds the median of $46,882 in the BEAUTY AND COSMETICS industry, with a conversion rate of 2.00-2.50% compared to a high of 4.51% and a low of 1.17%. The AOV of $75-100 falls within the industry range of $53 to $213. With 296,375 sessions, sephora.se surpasses the median of 19,997 in the BEAUTY AND COSMETICS sector, while ulta.com leads with $96,002,620 in revenue and sephora.com tops sessions at 38,510,361.
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sephora.se competitors

In May 2025, sephora.se generated a revenue of 520,560 SEK from 6,872 transactions and 296,375 sessions, with an Average Order Value (AOV) of 75-100 SEK and a conversion rate of 2.00-2.50%. When compared to its competitors, sephora.se falls behind in terms of revenue and reach. sephora.com leads with a revenue of 49,097,273 USD from 606,925 transactions and 38,510,361 sessions, while ulta.com follows with 96,002,620 USD in revenue from 1,174,194 transactions and 34,868,102 sessions. Both ulta.com and boots.com have higher conversion rates in the 3.00-3.50% range. However, sephora.se outperforms feelunique.com and cultbeauty.com in terms of conversion rate, showcasing a competitive edge in this aspect. Despite facing tough competition, sephora.se has the potential to improve its revenue and transactions to compete more effectively in the market.

ulta.com screenshot
#1 ulta.com
96M
Revenue
34.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
8.8M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
feelunique.com screenshot
#3 feelunique.com
258.3K
Revenue
132.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
boots.com screenshot
#4 boots.com
79.7M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sephora.com screenshot
#5 sephora.com
49.1M
Revenue
38.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sephora.se vs top market performers
sephora.se
top retailers
conversion rate vs average order value for sephora.se and its competitors
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Revenue share by device at sephora.se

In May large majority of sales on sephora.se, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on sephora.se, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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sephora.se channels

Identify top traffic channels that drive growth for sephora.seand discover how performance of traffic channels has changed over time.

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sephora.se Google Ads spend

Evaluate sephora.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.se devices

Review sephora.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.se top markets

Explore sephora.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.se country & global rank

Assess the ranking of sephora.se among other retailers within its primary country and worldwide.

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